SC

Strategy Canon

Box: sourced choices

12 product and go-to-market choices, oldest first. Back to the case study

  1. 2015Product · Sharing The original offer emphasized simple file sharing and collaboration. BX2
  2. 2015Go_To_Market · Team adoption Levie described individual and team use as an entry route into enterprises. BX2
  3. 2015Go_To_Market · Executive sales Larger purchases involved strategic discussions with CIOs. BX2
  4. 2015Go_To_Market · Sales commitment Levie described substantial time spent on enterprise customer selling. BX2
  5. 2016Product · Access controls Administrators could control content access and sharing. BX7
  6. 2016Product · Retention Box Governance supported content retention requirements. BX7
  7. 2016Product · Encryption keys Box KeySafe let customers manage their own encryption keys. BX7
  8. 2016Product · Application development Box Platform let customers build content applications. BX7
  9. 2016Product · Device access The service supported content access across devices. BX7
  10. 2016Go_To_Market · IBM partnership The company expanded a commercial and technology relationship with IBM. BX7
  11. 2016Go_To_Market · Microsoft interoperability Box maintained a partnership with Microsoft while competing in enterprise content. BX7
  12. 2016Go_To_Market · Enterprise positioning Governance and KeySafe addressed security-conscious and regulated buyers. BX7