SC

Strategy Canon

Booking Holdings: sourced choices

20 product and go-to-market choices, oldest first. Back to the case study

  1. 1996Product · Accommodation booking Bookings developed online reservations for accommodation. BK1
  2. 2004Product · Hotel coverage Independent European hotels were a central source of supply. BK1
  3. 2004Product · Payment arrangement Guests could pay the property under the agency offer. BK1
  4. 2004Product · Availability Hotels made room availability bookable online. BK1
  5. 2004Go_To_Market · Agency compensation Participating hotels paid commissions for reservations. BK1
  6. 2004Go_To_Market · Hotel recruitment Local hotel recruitment built European supply. BK1
  7. 2004Go_To_Market · Affiliate distribution Affiliates brought travelers to the booking services. BK1
  8. 2004Go_To_Market · Acquisition Priceline acquired Active Hotels. BK1
  9. 2005Product · Booking interface Conversion of visitors into reservations received sustained attention. BK1
  10. 2005Product · Combined coverage The two acquired businesses brought complementary hotel and geographic coverage. BK1
  11. 2005Product · Localization Destination sites and booking content were localized for travelers in different languages. BK1
  12. 2005Go_To_Market · Acquisition Priceline acquired Bookings. BK1
  13. 2005Go_To_Market · Paid search Search advertising acquired high-intent visitors. BK1
  14. 2005Go_To_Market · Conversion economics Operators linked conversion performance to affordable traffic acquisition. BK1
  15. 2005Go_To_Market · Localized acquisition The business used local-language destination sites and search advertising to reach travelers. BK1
  16. 2024Product · Merchant bookings The group processed a substantial volume of merchant transactions. BK3
  17. 2024Product · Multiple travel products Group reporting included room nights, rental-car days and airline tickets. BK3
  18. 2024Product · Direct reservations Customers booked a majority of room nights through the direct channel. BK3
  19. 2024Go_To_Market · Direct-channel mix A mid-fifties percentage of group room nights came through the direct channel. BK3
  20. 2024Go_To_Market · Marketing discipline The group reported marketing expense as a share of gross bookings. BK3