Blue Apron: sourced choices
16 product and go-to-market choices, oldest first. Back to the case study
- 2012Product · Meal kits Recipes arrived with pre-portioned ingredients. BA1
- 2014Product · Kitchen products Blue Apron Market launched cooking tools and pantry products in November 2014. BA1
- 2015Product · Wine offering Blue Apron launched a wine subscription in September 2015. BA1
- 2017Product · Menu variety Menus changed over time rather than fixing the same meals indefinitely. BA1
- 2017Product · Household plans The service offered two-person and family plans. BA1
- 2017Product · Recipe development A culinary team developed recipes linked to ingredient procurement. BA1
- 2017Product · Fulfillment facilities Blue Apron operated facilities for packing meal-kit orders. BA1
- 2017Go_To_Market · Marketing investment Blue Apron spent on marketing to acquire meal-kit customers. BA1
- 2017Go_To_Market · Repeat orders Management used repeat-order metrics in explaining customer economics. BA1
- 2017Go_To_Market · Recurring plans Meal kits were offered through subscription plans. BA1
- 2017Go_To_Market · Referrals Customers could introduce other customers through referral offers. BA1
- 2018Go_To_Market · Retention focus The company prioritized direct customers with stronger retention and engagement potential. BA3
- 2018Go_To_Market · Retail channel Blue Apron included retail opportunities in its strategic priorities. BA3
- 2023Product · Fulfillment transfer Production and fulfillment assets transferred to FreshRealm. BA6
- 2023Go_To_Market · Retained commercial activity Blue Apron retained marketing and digital product operations after the FreshRealm sale. BA6
- 2023Go_To_Market · Wonder distribution The acquisition announcement introduced Blue Apron meals through Wonder locations in New York City and New Jersey. BA4