SC

Strategy Canon

Bloomberg: sourced choices

15 product and go-to-market choices, oldest first. Back to the case study

  1. 1982Product · Bond pricing The first terminal delivered real-time bond pricing to Merrill Lynch. BL2
  2. 1982Product · Analytical calculations The terminal combined historical information with bond and yield-curve calculations. BL3
  3. 1982Go_To_Market · Anchor customer Merrill Lynch installed 20 terminals after the demonstration. BL2
  4. 1990Product · Newsroom Bloomberg established its own news service led by Matthew Winkler. BL2
  5. 1990Go_To_Market · Leased access Bloomberg had leased 10,000 terminals by the date reported in the 1999 history. BL2
  6. 1999Product · Messaging The terminal included messaging used by a customer described in the reporting. BL2
  7. 2020Product · Asset coverage Bloomberg expanded the data service from bonds into stocks and commodities. BL3
  8. 2020Product · Back-office work The product added post-trade back-office services. BL3
  9. 2020Product · Story context Bloomberg combined news with graphs and calculations of the underlying financial data. BL3
  10. 2020Product · Automation The newsroom used automated reports of market movements alongside reporter-written stories. BL3
  11. 2020Go_To_Market · Premium packaging Bloomberg sold a premium terminal rather than a pared-down version in the early expansion described by Bakker. BL3
  12. 2020Go_To_Market · Press distribution Bloomberg supplied terminals to newspapers in exchange for attribution when they carried its stories. BL3
  13. 2020Go_To_Market · Geographic expansion Bloomberg established staff in New York, Princeton, London and Tokyo by the late 1980s. BL3
  14. 2020Go_To_Market · Broadcast reach Bloomberg distributed radio and television material through other broadcasting stations. BL3
  15. 2020Go_To_Market · Specialized audiences The news service covered small companies as well as stories with a broad financial audience. BL3