SC

Strategy Canon

Bentley Systems: sourced choices

18 product and go-to-market choices, oldest first. Back to the case study

  1. 1984Product · Drawing access Keith Bentley developed software to access CAD drawings on a lower-cost terminal while at DuPont. BE4
  2. 1986Product · PC design MicroStation brought engineering drawing work to personal computers. BE6
  3. 1994Go_To_Market · Distribution change Bentley prepared its own distribution after renegotiating an exclusive distributor relationship. BE4
  4. 1994Go_To_Market · Commercial investment Headcount grew from 80 to 200 as the company prepared wider distribution. BE4
  5. 1994Go_To_Market · Developer ecosystem Greg Bentley established a third-party developer network and maintenance program. BE4
  6. 1999Product · Project information ProjectWise grew from acquired TeamMate technology. BE4
  7. 2004Product · Infrastructure specialism Acquired applications covered roads, rail, plants and water systems. BE4
  8. 2005Product · Structural engineering STAAD and RAM expanded structural analysis capabilities. BE4
  9. 2010Product · Asset operations AssetWise extended into infrastructure asset performance. BE4
  10. 2012Go_To_Market · Subscription adoption Subscriptions reached 74% of company revenue. BE4
  11. 2022Product · Existing files The described iTwin transition retained DGN files as the master during the design session. BE5
  12. 2022Product · Data synchronization Changes could synchronize into an iModel for broader use. BE5
  13. 2022Product · Developer access Bentley made iTwin.js available under an MIT license. BE5
  14. 2025Product · Project delivery ProjectWise supported design and construction workflows. BE2
  15. 2025Go_To_Market · Enterprise access E365 provided portfolio access with usage-based charges and contractual floors or ceilings. BE2
  16. 2025Go_To_Market · Service support Enterprise implementation services were bundled into E365 through allotted credits. BE2
  17. 2025Go_To_Market · Direct distribution Direct channels generated approximately 94% of revenue. BE2
  18. 2025Go_To_Market · Smaller accounts Virtuosity inside sales and an e-store formed part of the direct route. BE2