Ancestry.com: sourced choices
16 product and go-to-market choices, oldest first. Back to the case study
- 1997Product · Online subscriptions Ancestry began selling online subscriptions around 1997. AN2
- 2000Product · Census images US census-image access launched as an additional paid offering in October 2000. AN2
- 2001Product · Database additions The marketing director described adding new databases each business day. AN2
- 2001Go_To_Market · Renewal terms Subscriptions renewed automatically unless cancelled. AN2
- 2001Go_To_Market · Free research Some records and user-created content were available without a subscription. AN2
- 2001Go_To_Market · Email publishing Free newsletters brought interested researchers back to the service. AN2
- 2001Go_To_Market · Affiliates Other sites earned commissions when referred visitors bought subscriptions. AN2
- 2001Go_To_Market · Portal partnerships Ancestry maintained co-branded relationships with AOL and other portals. AN2
- 2001Go_To_Market · Search advertising The company bought genealogy-related keyword advertising. AN2
- 2001Go_To_Market · Subscription duration The company offered quarterly and annual plans. AN2
- 2009Product · Family trees Registered users could create online family trees. AN1
- 2009Product · Record hints The service suggested records using information in family trees. AN1
- 2009Product · Attached records Users could attach records to tree profiles. AN1
- 2009Product · User contributions Users contributed photographs, documents and written stories. AN1
- 2009Product · Desktop software Ancestry sold Family Tree Maker alongside its internet products. AN1
- 2009Go_To_Market · International sites Localized sites served research markets outside the United States. AN1