SC

Strategy Canon

Amwell: sourced choices

30 product and go-to-market choices, oldest first. Back to the case study

  1. 2006Product · Founding problem Roy Schoenberg said the founders started American Well because health care is about talking to a doctor, which their earlier portals did not offer. AWE15
  2. 2006-06-01Product · Founding American Well Corporation was incorporated in Delaware on June 1, 2006. AWE13
  3. 2008-06Go_To_Market · Health plan marketplace American Well and Microsoft announced an online care marketplace for health plans at the AHIP Institute. AWE6
  4. 2009Product · Platform build Roy Schoenberg said the online care infrastructure took nearly three years to build. AWE1
  5. 2009-01Product · Plan-run online visits HMSA Online Care offered ten-minute online sessions with more than 140 HMSA network physicians. AWE5
  6. 2009-01Go_To_Market · Consumer price HMSA charged a flat $10 to $45 for a ten-minute online session, open to all Hawaii residents. AWE5
  7. 2009-04Go_To_Market · Plan rollout Blue Cross and Blue Shield of Minnesota rolled out Online Care to its own 10,000 employees and families first. AWE23
  8. 2010-04Product · Specialist consults Online Care Team Edition let a primary care physician bring a specialist into the exam room by video. AWE25
  9. 2012Product · Own physician group Peter Antall founded the Online Care Group, a physician-owned medical group serving American Well visits. AWE44
  10. 2013-10Product · Consumer app American Well launched consumer visits on mobile devices, available around the clock in 44 states and the District of Columbia. AWE7
  11. 2013-10Go_To_Market · Direct-to-consumer price Visits on the American Well app cost $49, paid by credit, debit or health savings account card. AWE7
  12. 2013-10-28Go_To_Market · Sales channel Ido Schoenberg said American Well sold through an enterprise software sales channel in which the payers were most important. AWE39
  13. 2014-12Go_To_Market · Client investors Anthem and Jefferson Health became equity investors in an $80 million Series C. AWE37
  14. 2015-04Go_To_Market · White label for plans Optum's NowClinic was a white-labeled American Well service covered by UnitedHealthcare. AWE40
  15. 2016-04Go_To_Market · Health system channel Cleveland Clinic offered its clinicians at CVS MinuteClinic locations through American Well's platform. AWE26
  16. 2016-11Product · Health record integration Cerner integrated its health record and patient portal with American Well's telehealth tools. AWE42
  17. 2016-12Go_To_Market · Health system clients Health-system clients doubled from 35 in 2015 to 70 at the end of 2016. AWE41
  18. 2018-04Product · Hospital carts The Avizia acquisition added hospital carts and workflows for more than 40 specialties, including telestroke. AWE21
  19. 2018-07Go_To_Market · Funding American Well raised about $365 million in 2018, including $59.2 million from Allianz X. AWE20
  20. 2020-08-24Product · White-label platform The S-1 described a white-labeled infrastructure for clients to deliver telehealth under their own brands and with their own providers. AWE13
  21. 2020-09-17Go_To_Market · IPO Amwell priced its IPO at $18 a share and raised $742 million. AWL6
  22. 2020-12-31Go_To_Market · Client concentration Anthem was 22% of 2020 revenue and the top ten clients 42%. AWE14
  23. 2020-12-31Go_To_Market · Revenue mix Visits brought $117.2 million and subscriptions $98.4 million of 2020 revenue of $245.3 million. AWL46
  24. 2021-04Product · Converge Amwell announced Converge to unify its separate offerings on one platform. AWL28
  25. 2021-07Product · Acquired programs Amwell acquired SilverCloud Health, a digital mental health program, and Conversa Health, automated patient engagement. AWL9
  26. 2023-10Go_To_Market · Government contract Amwell won a Defense Health Agency contract worth up to $180 million. AWL13
  27. 2024-01Product · Converge migration About 70% of visits ran on Converge by late January 2024. AWL15
  28. 2025-01Go_To_Market · Divestiture Amwell sold its psychiatric care unit to Avel eCare for about $21 million plus an earn-out. AWL24
  29. 2026-02Product · Product divestitures Amwell had divested its inpatient tools, hardware business and virtual psychiatric care, consolidating on one platform. AWL2
  30. 2026-02-12Go_To_Market · Payer renewals Amwell reported a three-year Elevance renewal and a January 2026 launch with Florida Blue. AWL3