{
 "company": "zscaler",
 "as_of": "2026-09-24",
 "choices": [
  {
   "id": "zscaler-p01",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Entry product and architecture",
   "statement": "Zscaler made its in-the-cloud internet security service generally available on a multi-tenant, globally deployed set of gateways, stating it was not putting existing web proxies in a data center.",
   "event_date": "2008-08-04",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS12"
   ]
  },
  {
   "id": "zscaler-p02",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Integrated functions",
   "statement": "The launch service combined antivirus, anti-spyware, bot and phishing protection, URL filtering, Web 2.0 application control, data-leak prevention and compressed logging in one service.",
   "event_date": "2008-08-04",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS12"
   ]
  },
  {
   "id": "zscaler-g01",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Launch partner and claim",
   "statement": "Zscaler launched with partners including Wipro and claimed twice the functionality at half the cost of existing solutions.",
   "event_date": "2008-08-04",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS12"
   ]
  },
  {
   "id": "zscaler-g20",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Pricing and first customers",
   "statement": "At launch Zscaler sold its service by monthly subscription at $1 to $5 per user depending on modules, with Hinda Incentives and the Weather Channel named as early customers.",
   "event_date": "2008-08-13",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS47"
   ]
  },
  {
   "id": "zscaler-p05",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Build through the downturn",
   "statement": "During the 2008-2009 downturn Chaudhry chose not to raise money and to concentrate on building product while sales were slow.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "ZS5"
   ]
  },
  {
   "id": "zscaler-g02",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Buyer pivot",
   "statement": "After firewall, proxy and network managers showed little interest, Chaudhry redirected selling to chief security officers, accepting that most would refuse.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "ZS5"
   ]
  },
  {
   "id": "zscaler-g03",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Sales hiring and VARs",
   "statement": "Chaudhry found that salespeople hired from box-selling companies and value-added resellers, who wanted appliances and deployment work, were a poor fit for a cloud service.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "ZS5"
   ]
  },
  {
   "id": "zscaler-p03",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Engineering team",
   "statement": "Chaudhry hired engineers from NetScaler who had built scalable load balancers, and engineering reached about 50 people in San Jose within months.",
   "event_date": "2013-06-25",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "ZS6"
   ]
  },
  {
   "id": "zscaler-p04",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Points of presence",
   "statement": "Zscaler built checkpoints in about a hundred data centers so that a user's traffic went to the nearest one wherever the user was.",
   "event_date": "2013-06-25",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "ZS6"
   ]
  },
  {
   "id": "zscaler-g05",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Early customers",
   "statement": "Early customers had a few hundred users each; Sears was an early large customer with 50,000 users; by 2013 the service had 4,000 enterprises.",
   "event_date": "2013-06-25",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "ZS6"
   ]
  },
  {
   "id": "zscaler-p06",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Identity and mobile",
   "statement": "Zscaler bundled mobile security and single sign-on through Ping, Okta or OneLogin into an offer to switchers.",
   "event_date": "2013-06-26",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS16"
   ]
  },
  {
   "id": "zscaler-g06",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Competitive buyout",
   "statement": "Zscaler offered Websense and Blue Coat customers six months' free service and free migration help to switch, through all authorized partners.",
   "event_date": "2013-06-26",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS16"
   ]
  },
  {
   "id": "zscaler-g21",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Channel recruitment",
   "statement": "Zscaler's EMEA head pitched UK partners on switching Blue Coat and Websense customers, citing rivals' reduced partner margins on support and renewals.",
   "event_date": "2013-06-27",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "ZS44"
   ]
  },
  {
   "id": "zscaler-g04",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Founder funding",
   "statement": "Chaudhry self-financed the company (about $60 million across two rounds per Fortune; $50 million in his later account) before a $38 million round in 2012 and a $100 million TPG-led round in 2015.",
   "event_date": "2015-08-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS9"
   ]
  },
  {
   "id": "zscaler-p07",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Private access",
   "statement": "Zscaler launched Zscaler Private Access, giving authorized users access to individual internal applications in data centers or public clouds without placing them on the network.",
   "event_date": "2016-04-26",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS18"
   ]
  },
  {
   "id": "zscaler-p08",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Operated updates",
   "statement": "The service ran in more than 100 data centers covering users in 185 countries and applied more than 120,000 unique security updates per day for all customers.",
   "event_date": "2018-02-16",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS1"
   ]
  },
  {
   "id": "zscaler-g07",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Joint channel sale",
   "statement": "Zscaler sold through telecom service providers, system integrators and resellers while its own sales force built direct customer relationships, and stated a land-and-expand strategy.",
   "event_date": "2018-02-16",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS1"
   ]
  },
  {
   "id": "zscaler-g09",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Large-enterprise base",
   "statement": "Zscaler had more than 2,800 customers including over 200 of the Forbes Global 2000, with dollar-based net retention of 115-122%.",
   "event_date": "2018-02-16",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS1"
   ]
  },
  {
   "id": "zscaler-g10",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "IPO",
   "statement": "Zscaler listed on Nasdaq, raising $192 million.",
   "event_date": "2018-03-16",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS3"
   ]
  },
  {
   "id": "zscaler-p09",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Peering placement",
   "statement": "Data centers were co-located in internet interconnection hubs with direct peering to telecom carriers, SaaS providers and public clouds.",
   "event_date": "2018-09",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS2"
   ]
  },
  {
   "id": "zscaler-p10",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Consolidation",
   "statement": "Zscaler described its cloud as integrating many point products that competitors sold separately.",
   "event_date": "2018-09",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS2"
   ]
  },
  {
   "id": "zscaler-g08",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Channel concentration",
   "statement": "Sales through the top five channel partners were 42%, 47% and 46% of revenue in fiscal 2018, 2017 and 2016.",
   "event_date": "2018-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS2"
   ]
  },
  {
   "id": "zscaler-p11",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "CASB gap",
   "statement": "Zscaler Internet Access relied on McAfee Skyhigh or Microsoft Cloud App Security for cloud access security broker functions rather than its own product.",
   "event_date": "2019-03-28",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS17"
   ]
  },
  {
   "id": "zscaler-g11",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Sales rebuild",
   "statement": "After sales leadership turnover and longer large-deal cycles, Zscaler hired Dali Rajic as president of go-to-market to build a repeatable enterprise sales process.",
   "event_date": "2019-09-26",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS30"
   ]
  },
  {
   "id": "zscaler-p13",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Workload expansion",
   "statement": "Zscaler acquired Cloudneeti (April 2020) and Edgewise Networks (May 2020) to extend from user traffic into cloud posture and workload segmentation.",
   "event_date": "2020-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS3"
   ]
  },
  {
   "id": "zscaler-p12",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Rapid remote rollout",
   "statement": "Customers turned on Private Access at scale in days: a European conglomerate added more than 200,000 users in three weeks and a US insurer 30,000 in one week.",
   "event_date": "2020-05-28",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS19"
   ]
  },
  {
   "id": "zscaler-g12",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Transformation bundles",
   "statement": "Zscaler sold transformation bundles to large accounts, such as a fintech that bought 40,000 users plus ZPA for 25,000 while consolidating four vendors; management credited a consultative sales approach.",
   "event_date": "2020-05-28",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS19"
   ]
  },
  {
   "id": "zscaler-g13",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "ZPA upsell mix",
   "statement": "ZPA made up about 43% of new and add-on business in the third quarter of fiscal 2020, against about 20% in the first half.",
   "event_date": "2020-05-28",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS19"
   ]
  },
  {
   "id": "zscaler-p14",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Posture and experience",
   "statement": "At Zenith Live 2022 Zscaler introduced Posture Control for cloud workloads and root-cause analysis in its Digital Experience monitoring.",
   "event_date": "2022-07-15",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS37"
   ]
  },
  {
   "id": "zscaler-g14",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Reference marketing",
   "statement": "Zscaler sponsored published testimonials from named customers such as NOV, United Airlines and Molson Coors.",
   "event_date": "2023-10-17",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS23"
   ]
  },
  {
   "id": "zscaler-p15",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Branch SASE",
   "statement": "Zscaler announced Zero Trust SASE in January 2024, extending the platform to branch connectivity.",
   "event_date": "2024-01",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS3"
   ]
  },
  {
   "id": "zscaler-p16",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Data acquisition",
   "statement": "Zscaler acquired Avalor for $310 million.",
   "event_date": "2024-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS3"
   ]
  },
  {
   "id": "zscaler-g15",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Carrier managed service",
   "statement": "BT became a global provider of managed security services built on Zscaler across 180 countries.",
   "event_date": "2024-03-26",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS40"
   ]
  },
  {
   "id": "zscaler-g16",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Cost-reduction pitch and partners",
   "statement": "Chaudhry pitched cutting firewall and VPN spending by 50-60% within two years and said Zscaler wanted hundreds of targeted transformation partners rather than a broad reseller base.",
   "event_date": "2025-01-24",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "ZS29"
   ]
  },
  {
   "id": "zscaler-p17",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Managed detection",
   "statement": "Zscaler acquired Red Canary, a managed detection and response provider.",
   "event_date": "2025-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS3"
   ]
  },
  {
   "id": "zscaler-g17",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Repeat executive buyers",
   "statement": "Chaudhry reported that 285 executives had bought Zscaler at two employers, 84 at three and 45 at four.",
   "event_date": "2026-01-04",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "ZS4"
   ]
  },
  {
   "id": "zscaler-p18",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "Red Canary integration",
   "statement": "Red Canary ended fiscal 2026 at $141 million ARR and was expected to add no net new ARR in fiscal 2027 while folded into an agentic security-operations product.",
   "event_date": "2026-09",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS20"
   ]
  },
  {
   "id": "zscaler-p19",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "product",
   "dimension": "AI and data security",
   "statement": "Security-for-AI bookings rose more than 50% sequentially in the fourth quarter of fiscal 2026 and 70% of those deals included data security.",
   "event_date": "2026-09",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS20"
   ]
  },
  {
   "id": "zscaler-g18",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Z-Flex contracts",
   "statement": "Z-Flex commitments let customers swap modules without new procurement cycles; they reached $1.7 billion of total contract value in fiscal 2026.",
   "event_date": "2026-09",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZS20"
   ]
  },
  {
   "id": "zscaler-g19",
   "business": "Cloud-delivered security for enterprise internet and private-application access (Zscaler Internet Access from 2008, Zscaler Private Access from 2016, and later modules on the same platform)",
   "category": "go_to_market",
   "dimension": "Enterprise penetration",
   "statement": "Zscaler reported 785 customers above $1 million ARR, half of the Fortune 500 and 115% net retention.",
   "event_date": "2026-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "ZS20"
   ]
  }
 ]
}