{
 "company": "zipcar",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "zipcar-p01",
   "business": "Consumer car-sharing memberships",
   "category": "product",
   "dimension": "Neighborhood vehicles",
   "statement": "Vehicles occupied reserved spaces close to members\u2019 homes and workplaces.",
   "event_date": "2000",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  },
  {
   "id": "zipcar-g04",
   "business": "Consumer car-sharing memberships",
   "category": "go_to_market",
   "dimension": "Price correction",
   "statement": "Chase recalled increasing the daily rate by 25% after finding it too low.",
   "event_date": "2000",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "ZI2"
   ]
  },
  {
   "id": "zipcar-p02",
   "business": "Consumer car-sharing memberships",
   "category": "product",
   "dimension": "Online reservations",
   "statement": "Members could reserve cars through the website.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "ZI6"
   ]
  },
  {
   "id": "zipcar-p03",
   "business": "Consumer car-sharing memberships",
   "category": "product",
   "dimension": "Keyless access",
   "statement": "A Zipcard unlocked the reserved vehicle.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "ZI6"
   ]
  },
  {
   "id": "zipcar-p07",
   "business": "Consumer car-sharing memberships",
   "category": "product",
   "dimension": "Return location",
   "statement": "Customers returned cars to their designated parking places.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "ZI6"
   ]
  },
  {
   "id": "zipcar-g02",
   "business": "Consumer car-sharing memberships",
   "category": "go_to_market",
   "dimension": "University distribution",
   "statement": "Harvard affiliates could join at a discount through its commuter program.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "ZI6"
   ]
  },
  {
   "id": "zipcar-p05",
   "business": "Consumer car-sharing memberships",
   "category": "product",
   "dimension": "Flexcar acquisition",
   "statement": "Zipcar acquired Flexcar and expanded into additional US cities.",
   "event_date": "2007",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  },
  {
   "id": "zipcar-p06",
   "business": "Consumer car-sharing memberships",
   "category": "product",
   "dimension": "Streetcar acquisition",
   "statement": "Zipcar bought the UK car-sharing operator Streetcar.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  },
  {
   "id": "zipcar-p04",
   "business": "Consumer car-sharing memberships",
   "category": "product",
   "dimension": "Included fuel and insurance",
   "statement": "Rates included fuel and insurance.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  },
  {
   "id": "zipcar-p08",
   "business": "Consumer car-sharing memberships",
   "category": "product",
   "dimension": "Mobile reservations",
   "statement": "Reservations were available through wireless mobile devices as well as phone and internet.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  },
  {
   "id": "zipcar-g01",
   "business": "Consumer car-sharing memberships",
   "category": "go_to_market",
   "dimension": "City selection",
   "statement": "Zipcar targeted dense markets with expensive parking and established public transport.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  },
  {
   "id": "zipcar-g03",
   "business": "Consumer car-sharing memberships",
   "category": "go_to_market",
   "dimension": "Campus availability",
   "statement": "Zipcar served university campuses as well as metropolitan neighborhoods.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  },
  {
   "id": "zipcar-g05",
   "business": "Consumer car-sharing memberships",
   "category": "go_to_market",
   "dimension": "Membership fee",
   "statement": "Consumers paid an annual membership fee.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  },
  {
   "id": "zipcar-g06",
   "business": "Consumer car-sharing memberships",
   "category": "go_to_market",
   "dimension": "Usage charges",
   "statement": "Members paid for vehicles by the hour or day.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  },
  {
   "id": "zipcar-g07",
   "business": "Consumer car-sharing memberships",
   "category": "go_to_market",
   "dimension": "Application screening",
   "statement": "The company charged an application fee and checked driving eligibility.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  },
  {
   "id": "zipcar-g08",
   "business": "Consumer car-sharing memberships",
   "category": "go_to_market",
   "dimension": "Business program",
   "statement": "Zipcar also offered access to organizations through Zipcar for Business.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "ZI1"
   ]
  }
 ]
}