{
 "company": "wesabe",
 "as_of": "2026-10-05",
 "choices": [
  {
   "id": "wesabe-p03",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "Data import",
   "statement": "The initial service used its own upload approach rather than outsourcing account aggregation to Yodlee.",
   "event_date": "2006",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WE2"
   ]
  },
  {
   "id": "wesabe-p04",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "Categorization",
   "statement": "Users did work to organize transactions; the founder later acknowledged that this delayed the first useful result.",
   "event_date": "2006",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WE2"
   ]
  },
  {
   "id": "wesabe-g03",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Entry timing",
   "statement": "Wesabe entered before Mint's September 2007 public launch.",
   "event_date": "2006",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WE2"
   ]
  },
  {
   "id": "wesabe-p01",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "Launch",
   "statement": "Wesabe opened its personal-finance service to the public in November 2006.",
   "event_date": "2006-11",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE6"
   ]
  },
  {
   "id": "wesabe-p02",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "Community",
   "statement": "Members could exchange practical spending advice through the site.",
   "event_date": "2006-11",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE6"
   ]
  },
  {
   "id": "wesabe-p05",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "Data control",
   "statement": "Wesabe promoted users' ability to export and delete their financial data.",
   "event_date": "2006-12",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE7"
   ]
  },
  {
   "id": "wesabe-g01",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Founder support",
   "statement": "Co-founder Jason Knight made a phone number available for customer contact.",
   "event_date": "2006-12",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE7"
   ]
  },
  {
   "id": "wesabe-g02",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Feedback",
   "statement": "Marc Hedlund described reading customer support email as part of product work.",
   "event_date": "2006-12",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE7"
   ]
  },
  {
   "id": "wesabe-g04",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Audience",
   "statement": "The founder described difficulty converting the early lead into Mint's pace of adoption.",
   "event_date": "2007",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WE2"
   ]
  },
  {
   "id": "wesabe-g07",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Revenue timing",
   "statement": "Hedlund said revenue generation began in late 2008.",
   "event_date": "2008",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WE2"
   ]
  },
  {
   "id": "wesabe-p06",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "Automatic preview",
   "statement": "An invitation preview added automatic account updates without a downloaded client.",
   "event_date": "2008-02-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE4"
   ]
  },
  {
   "id": "wesabe-p07",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "Coverage",
   "statement": "Wesabe said the preview covered more than 75 percent of accounts already on the service.",
   "event_date": "2008-02-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE4"
   ]
  },
  {
   "id": "wesabe-g05",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Customer requests",
   "statement": "Members asked for easier ongoing updates after becoming comfortable with the service.",
   "event_date": "2008-02-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE4"
   ]
  },
  {
   "id": "wesabe-p08",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "General release",
   "statement": "The automatic uploader launched with coverage of nearly 90 percent of existing accounts, according to the company.",
   "event_date": "2008-04-23",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE5"
   ]
  },
  {
   "id": "wesabe-p09",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "Credential handling",
   "statement": "Supported accounts could be configured once; Wesabe retained direct control of the import process.",
   "event_date": "2008-04-23",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE5"
   ]
  },
  {
   "id": "wesabe-p10",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "Alternative import paths",
   "statement": "Desktop, Firefox and manual upload methods remained available.",
   "event_date": "2008-04-23",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE5"
   ]
  },
  {
   "id": "wesabe-g06",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Choice of onboarding",
   "statement": "Wesabe preserved credential-free entry paths alongside automatic imports.",
   "event_date": "2008-04-23",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WE5"
   ]
  },
  {
   "id": "wesabe-g08",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Bank channel",
   "statement": "Springboard offered Wesabe tools to banks and credit unions.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "WE8"
   ]
  },
  {
   "id": "wesabe-g09",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Self-service institution sales",
   "statement": "Institutions could obtain pricing, sign up and configure Springboard online.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "WE8"
   ]
  },
  {
   "id": "wesabe-g10",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Funding limit",
   "statement": "Hedlund said investor funds ran out in November 2009 and subsequent operations relied on revenue.",
   "event_date": "2009-11",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "WE2"
   ]
  },
  {
   "id": "wesabe-p11",
   "business": "Consumer financial management",
   "category": "product",
   "dimension": "Exit support",
   "statement": "The shutdown notice offered data export and open-source software while ending hosted account tools.",
   "event_date": "2010-07-31",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "WE8"
   ]
  },
  {
   "id": "wesabe-g11",
   "business": "Consumer financial management",
   "category": "go_to_market",
   "dimension": "Service boundary",
   "statement": "The account tools closed while low-cost discussion groups were intended to remain available.",
   "event_date": "2010-07-31",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "WE8"
   ]
  }
 ]
}