{
 "company": "wayfair",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "wayfair-p01",
   "business": "Online furniture and home goods retail",
   "category": "product",
   "dimension": "Entry catalog",
   "statement": "The founders began with a specialist website selling stands and racks.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WY2"
   ]
  },
  {
   "id": "wayfair-g01",
   "business": "Online furniture and home goods retail",
   "category": "go_to_market",
   "dimension": "Search entry",
   "statement": "Niche product sites reached shoppers searching for specific home goods.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WY2"
   ]
  },
  {
   "id": "wayfair-p02",
   "business": "Online furniture and home goods retail",
   "category": "product",
   "dimension": "Catalog infrastructure",
   "statement": "CSN operated many niche websites using a common underlying catalog.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WY2"
   ]
  },
  {
   "id": "wayfair-g02",
   "business": "Online furniture and home goods retail",
   "category": "go_to_market",
   "dimension": "Rebranding",
   "statement": "The founders consolidated the main business under the Wayfair name.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WY2"
   ]
  },
  {
   "id": "wayfair-g06",
   "business": "Online furniture and home goods retail",
   "category": "go_to_market",
   "dimension": "Public offering",
   "statement": "Wayfair completed its IPO in October 2014.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WY1"
   ]
  },
  {
   "id": "wayfair-p03",
   "business": "Online furniture and home goods retail",
   "category": "product",
   "dimension": "Selection",
   "statement": "Wayfair offered more than seven million products from more than 7,000 suppliers.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WY1"
   ]
  },
  {
   "id": "wayfair-p04",
   "business": "Online furniture and home goods retail",
   "category": "product",
   "dimension": "Inventory model",
   "statement": "Suppliers shipped most products directly to customers.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WY1"
   ]
  },
  {
   "id": "wayfair-p05",
   "business": "Online furniture and home goods retail",
   "category": "product",
   "dimension": "Warehousing",
   "statement": "CastleGate offered warehousing and fulfillment for supplier inventory.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WY1"
   ]
  },
  {
   "id": "wayfair-p06",
   "business": "Online furniture and home goods retail",
   "category": "product",
   "dimension": "Discovery",
   "statement": "The sites offered visual browsing and product discovery tools.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WY1"
   ]
  },
  {
   "id": "wayfair-p07",
   "business": "Online furniture and home goods retail",
   "category": "product",
   "dimension": "Mobile",
   "statement": "Wayfair supported shopping through mobile websites and applications.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WY1"
   ]
  },
  {
   "id": "wayfair-g03",
   "business": "Online furniture and home goods retail",
   "category": "go_to_market",
   "dimension": "Brand portfolio",
   "statement": "The retailer also operated Joss & Main, AllModern, DwellStudio and Birch Lane.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WY1"
   ]
  },
  {
   "id": "wayfair-g04",
   "business": "Online furniture and home goods retail",
   "category": "go_to_market",
   "dimension": "Advertising",
   "statement": "Wayfair used paid marketing to attract shoppers.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WY1"
   ]
  },
  {
   "id": "wayfair-g05",
   "business": "Online furniture and home goods retail",
   "category": "go_to_market",
   "dimension": "Repeat acquisition",
   "statement": "Wayfair marketed to existing customers as well as new customers.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WY1"
   ]
  },
  {
   "id": "wayfair-g07",
   "business": "Online furniture and home goods retail",
   "category": "go_to_market",
   "dimension": "Specialty brands",
   "statement": "Wayfair continued operating specialty and luxury retail brands.",
   "event_date": "2026-06-30",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WY3"
   ]
  }
 ]
}