{
 "company": "warby-parker",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "warby-parker-p01",
   "business": "Eyewear and consumer vision care",
   "category": "product",
   "dimension": "Starting price",
   "statement": "Warby Parker offered glasses starting at $95 with prescription lenses.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WP3"
   ]
  },
  {
   "id": "warby-parker-p02",
   "business": "Eyewear and consumer vision care",
   "category": "product",
   "dimension": "Home trial",
   "statement": "Home Try-On let customers inspect frames before buying.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WP3"
   ]
  },
  {
   "id": "warby-parker-g01",
   "business": "Eyewear and consumer vision care",
   "category": "go_to_market",
   "dimension": "Direct offer",
   "statement": "The founders sold their own eyewear brand directly to consumers.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "WP3"
   ]
  },
  {
   "id": "warby-parker-p03",
   "business": "Eyewear and consumer vision care",
   "category": "product",
   "dimension": "Fulfillment",
   "statement": "Early fulfillment and Home Try-On involved an outside optical lab.",
   "event_date": "2016-12",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "WP2"
   ]
  },
  {
   "id": "warby-parker-g02",
   "business": "Eyewear and consumer vision care",
   "category": "go_to_market",
   "dimension": "Early personal selling",
   "statement": "The team used trunk shows and in-person contact during early growth.",
   "event_date": "2016-12",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "WP2"
   ]
  },
  {
   "id": "warby-parker-p04",
   "business": "Eyewear and consumer vision care",
   "category": "product",
   "dimension": "Design",
   "statement": "Warby Parker designed its frames in-house.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WP1"
   ]
  },
  {
   "id": "warby-parker-p05",
   "business": "Eyewear and consumer vision care",
   "category": "product",
   "dimension": "Eye care",
   "statement": "The offer included eye exams and contact lenses.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WP1"
   ]
  },
  {
   "id": "warby-parker-p06",
   "business": "Eyewear and consumer vision care",
   "category": "product",
   "dimension": "Digital fitting",
   "statement": "Warby Parker offered Virtual Try-On.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WP1"
   ]
  },
  {
   "id": "warby-parker-p07",
   "business": "Eyewear and consumer vision care",
   "category": "product",
   "dimension": "Prescription renewal",
   "statement": "Virtual Vision Test supported eligible prescription renewals.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WP1"
   ]
  },
  {
   "id": "warby-parker-p08",
   "business": "Eyewear and consumer vision care",
   "category": "product",
   "dimension": "Program retirement",
   "statement": "Warby Parker ended Home Try-On at year end.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WP1"
   ]
  },
  {
   "id": "warby-parker-g03",
   "business": "Eyewear and consumer vision care",
   "category": "go_to_market",
   "dimension": "Physical retail",
   "statement": "Warby Parker ended the year with 323 stores.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WP1"
   ]
  },
  {
   "id": "warby-parker-g04",
   "business": "Eyewear and consumer vision care",
   "category": "go_to_market",
   "dimension": "Store expansion",
   "statement": "Warby Parker opened 47 stores during the year.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WP1"
   ]
  },
  {
   "id": "warby-parker-g05",
   "business": "Eyewear and consumer vision care",
   "category": "go_to_market",
   "dimension": "Insurance access",
   "statement": "The company expanded in-network insurance relationships.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WP1"
   ]
  },
  {
   "id": "warby-parker-g06",
   "business": "Eyewear and consumer vision care",
   "category": "go_to_market",
   "dimension": "Retail partnership",
   "statement": "Warby Parker introduced shop-in-shops with Target.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WP1"
   ]
  },
  {
   "id": "warby-parker-g07",
   "business": "Eyewear and consumer vision care",
   "category": "go_to_market",
   "dimension": "Price ladder",
   "statement": "The range included higher-priced frames and lens upgrades alongside its starting offer.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "WP1"
   ]
  }
 ]
}