{
 "company": "volusion",
 "as_of": "2026-09-23",
 "choices": [
  {
   "id": "volusion-p01",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Hosting",
   "statement": "Volusion offered hosted ecommerce software.",
   "event_date": "2009-01-22",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO5"
   ]
  },
  {
   "id": "volusion-p02",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Store design",
   "statement": "The offer included storefront templates and design tools.",
   "event_date": "2009-01-22",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO5"
   ]
  },
  {
   "id": "volusion-p03",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Store administration",
   "statement": "Merchants could manage content and orders within the service.",
   "event_date": "2009-01-22",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO5"
   ]
  },
  {
   "id": "volusion-g01",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "Trial",
   "statement": "The company offered a 14-day trial.",
   "event_date": "2009-01-22",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO5"
   ]
  },
  {
   "id": "volusion-g02",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "Subscription pricing",
   "statement": "The founder described monthly plans from $29 to $197.",
   "event_date": "2009-01-22",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO5"
   ]
  },
  {
   "id": "volusion-p04",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Content editing",
   "statement": "Volusion announced a drag-and-drop Content Builder.",
   "event_date": "2017-05-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO2"
   ]
  },
  {
   "id": "volusion-p05",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Security",
   "statement": "Its update included sitewide HTTPS.",
   "event_date": "2017-05-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO2"
   ]
  },
  {
   "id": "volusion-p06",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Themes",
   "statement": "The company announced more than 20 responsive themes.",
   "event_date": "2017-05-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO2"
   ]
  },
  {
   "id": "volusion-p07",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Checkout",
   "statement": "The update included revised product pages and checkout.",
   "event_date": "2017-05-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO2"
   ]
  },
  {
   "id": "volusion-p08",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Platform transition",
   "statement": "V2 was a new platform and did not yet have full feature parity with the original version.",
   "event_date": "2017-05-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO2"
   ]
  },
  {
   "id": "volusion-p09",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Migration",
   "statement": "The founder described a planned optional, free migration to V2.",
   "event_date": "2017-05-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO2"
   ]
  },
  {
   "id": "volusion-g03",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "Theme monetization",
   "statement": "Volusion offered free themes and premium themes priced at $225.",
   "event_date": "2017-05-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO2"
   ]
  },
  {
   "id": "volusion-p10",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Payments and shipping",
   "statement": "The founder identified Shippo, PayPal and Stripe as V2 integrations already available.",
   "event_date": "2017-07-15",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO3"
   ]
  },
  {
   "id": "volusion-g04",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "Merchant services",
   "statement": "Its marketing services covered SEO, paid search, social media and comparison shopping engines.",
   "event_date": "2017-07-15",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO3"
   ]
  },
  {
   "id": "volusion-g05",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "Onboarding goal",
   "statement": "The founder described first-sale coaching as an onboarding priority, rather than reporting a measured improvement.",
   "event_date": "2017-07-15",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO3"
   ]
  },
  {
   "id": "volusion-p11",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Merchant mobility",
   "statement": "V2 supported store administration on mobile devices as well as the web.",
   "event_date": "2017-10-24",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO1"
   ]
  },
  {
   "id": "volusion-g06",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "Customer focus",
   "statement": "The founder said the company had refocused on smaller ecommerce businesses after selling Mozu.",
   "event_date": "2017-10-24",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO1"
   ]
  },
  {
   "id": "volusion-g07",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "Target ceiling",
   "statement": "The founder described the target as merchants with annual revenue up to $50 million.",
   "event_date": "2017-10-24",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO1"
   ]
  },
  {
   "id": "volusion-g08",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "V2 pricing",
   "statement": "The interview described V2 plans from $15 to $135 per month.",
   "event_date": "2017-10-24",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "VO1"
   ]
  },
  {
   "id": "volusion-p13",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "VOLT development",
   "statement": "Volusion described VOLT as a platform still being prepared for introduction; the statement does not establish deployment.",
   "event_date": "2020-08-07",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "VO4"
   ]
  },
  {
   "id": "volusion-p12",
   "business": "Hosted ecommerce software",
   "category": "product",
   "dimension": "Entry-plan limits",
   "statement": "The current Personal plan lists 100 products and one staff account.",
   "event_date": "2026-09-22",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "VO6"
   ]
  },
  {
   "id": "volusion-g09",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "Pricing tiers",
   "statement": "The current page lists Personal at $35, Professional at $79 and Business at $299 per month, plus custom Prime pricing.",
   "event_date": "2026-09-22",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "VO6"
   ]
  },
  {
   "id": "volusion-g10",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "Expansion pricing",
   "statement": "Plan eligibility uses trailing 12-month gross merchandise volume.",
   "event_date": "2026-09-22",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "VO6"
   ]
  },
  {
   "id": "volusion-g11",
   "business": "Hosted ecommerce software",
   "category": "go_to_market",
   "dimension": "Support packaging",
   "statement": "The Personal plan lists chat and email support.",
   "event_date": "2026-09-22",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "VO6"
   ]
  }
 ]
}