{ "company": "veeva", "as_of": "2026-09-25", "choices": [ { "id": "veeva-p01", "business": "Commercial CRM", "category": "product", "dimension": "Origin", "statement": "Gassner, after a career in general-purpose software at IBM, PeopleSoft and Salesforce, decided in 2007 to build industry-specific software in the cloud, starting with pharmaceutical CRM.", "event_date": "2007", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "VE6" ] }, { "id": "veeva-p02", "business": "Commercial CRM", "category": "product", "dimension": "Founder background", "statement": "Wallach had been general manager of Siebel Systems' pharmaceuticals and biotechnology division from 1998 to 2003 before co-founding Veeva.", "event_date": "2007", "date_precision": "year", "evidence_kind": "documented_offer_or_action", "sources": [ "VE1" ] }, { "id": "veeva-p05", "business": "Commercial CRM", "category": "product", "dimension": "Platform", "statement": "Veeva built its CRM on Force.com, the Salesforce platform Gassner had helped build.", "event_date": "2007", "date_precision": "year", "evidence_kind": "documented_offer_or_action", "sources": [ "VE14" ] }, { "id": "veeva-g01", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Price", "statement": "Gassner set prices for a premium product, arguing that the price sets the expectation of quality.", "event_date": "2007", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "VE6" ] }, { "id": "veeva-g02", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Services rule", "statement": "From the company's first months professional services were never given away, even if a deal failed as a result.", "event_date": "2007", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "VE6" ] }, { "id": "veeva-g03", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Capital", "statement": "Veeva raised $7 million and used about $3 million, holding capital fixed against investor pressure to spend more.", "event_date": "2007", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "VE6" ] }, { "id": "veeva-p03", "business": "Commercial CRM", "category": "product", "dimension": "Launch", "statement": "Veeva's first product, cloud CRM for life sciences and pharmaceutical companies, debuted in July 2007.", "event_date": "2007-07", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE8" ] }, { "id": "veeva-g04", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Venture round", "statement": "Emergence Capital invested $4 million in June 2008; Gordon Ritter joined the board.", "event_date": "2008-06", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE14" ] }, { "id": "veeva-g05", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Unused capital", "statement": "Emergence says Veeva never used the money it raised from the firm.", "event_date": "2008-06", "date_precision": "month", "evidence_kind": "participant_account", "sources": [ "VE17" ] }, { "id": "veeva-p04", "business": "Commercial CRM", "category": "product", "dimension": "Industry features", "statement": "VBioPharma offered physician and account profiling, samples management and analytics, with versions for the iPhone, tablets and handhelds.", "event_date": "2009-04", "date_precision": "month", "evidence_kind": "company_described_offering", "sources": [ "VE7" ] }, { "id": "veeva-p07", "business": "Commercial CRM", "category": "product", "dimension": "Second product line", "statement": "In 2010 the management team decided to become a multi-product company and started content management.", "event_date": "2010", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "VE6" ] }, { "id": "veeva-p08", "business": "Commercial CRM", "category": "product", "dimension": "Vault platform", "statement": "For content management Veeva evaluated open-source tools such as Alfresco and building on Salesforce, found neither fit, and built its own platform.", "event_date": "2010", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "VE16" ] }, { "id": "veeva-g06", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Top pharma", "statement": "More than 50 biopharmaceutical companies used Veeva CRM and three of the five largest pharmaceutical companies had selected it.", "event_date": "2010-10", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE11" ] }, { "id": "veeva-g07", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Novartis", "statement": "Novartis selected Veeva CRM for global deployments.", "event_date": "2010-10", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE19" ] }, { "id": "veeva-g08", "business": "Commercial CRM", "category": "go_to_market", "dimension": "International", "statement": "Veeva opened its first overseas office, in Barcelona, in December 2010.", "event_date": "2010-12", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE8" ] }, { "id": "veeva-p06", "business": "Commercial CRM", "category": "product", "dimension": "Mobile", "statement": "Veeva introduced iRep, an offline iPad application, in 2011; by 2013 over 75 percent of CRM customers used it.", "event_date": "2011", "date_precision": "year", "evidence_kind": "documented_offer_or_action", "sources": [ "VE1" ] }, { "id": "veeva-p09", "business": "Commercial CRM", "category": "product", "dimension": "Vault", "statement": "Vault launched in 2011 with an application for promotional materials; in September 2012 it added applications for submissions, clinical trials and quality documents.", "event_date": "2011", "date_precision": "year", "evidence_kind": "documented_offer_or_action", "sources": [ "VE1" ] }, { "id": "veeva-g09", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Customer success", "statement": "Gassner described customer success as the company's number one value.", "event_date": "2012-08", "date_precision": "month", "evidence_kind": "participant_account", "sources": [ "VE8" ] }, { "id": "veeva-p10", "business": "Commercial CRM", "category": "product", "dimension": "Validation", "statement": "Veeva validated each version of its solutions against 21 CFR Part 11 and EU Annex 11 through a third-party firm, so customers could skip installation and operational qualification.", "event_date": "2013", "date_precision": "year", "evidence_kind": "company_described_offering", "sources": [ "VE1" ] }, { "id": "veeva-p11", "business": "Commercial CRM", "category": "product", "dimension": "Network", "statement": "Veeva Network, a customer master for physician and organization records announced in 2013, used updates from one customer to improve the data available to all.", "event_date": "2013", "date_precision": "year", "evidence_kind": "company_described_offering", "sources": [ "VE1" ] }, { "id": "veeva-g10", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Hiring", "statement": "The prospectus made customer success a growth strategy, including recruiting and developing employees focused on it.", "event_date": "2013", "date_precision": "year", "evidence_kind": "company_described_offering", "sources": [ "VE1" ] }, { "id": "veeva-g11", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Services and retention", "statement": "Professional services were 43 percent of revenue in the year to January 2013; subscription revenue retention was 192, 159 and 187 percent in fiscal 2011 to 2013.", "event_date": "2013", "date_precision": "year", "evidence_kind": "documented_offer_or_action", "sources": [ "VE1" ] }, { "id": "veeva-g12", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Salesforce terms", "statement": "Veeva could sell Salesforce-based sales automation only to drug makers; Salesforce would not build or back competing pharma sales-automation applications; Veeva owed minimum payments; the agreement ran to September 2015.", "event_date": "2013", "date_precision": "year", "evidence_kind": "documented_offer_or_action", "sources": [ "VE1" ] }, { "id": "veeva-g13", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Extension", "statement": "The Salesforce agreement was extended to September 1, 2025, with $500 million in minimum orders from March 1, 2014.", "event_date": "2014-03", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE12" ] }, { "id": "veeva-p12", "business": "Commercial CRM", "category": "product", "dimension": "OpenData", "statement": "OpenData reference data came with a standard third-party agreement that let customers share the data with anyone holding it, in contrast to closed data vendors.", "event_date": "2015-05", "date_precision": "month", "evidence_kind": "participant_account", "sources": [ "VE9" ] }, { "id": "veeva-p13", "business": "Commercial CRM", "category": "product", "dimension": "Own platforms", "statement": "Vault and Network ran on Veeva's own proprietary platforms, while CRM ran on Salesforce.", "event_date": "2016-03", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE12" ] }, { "id": "veeva-p14", "business": "Commercial CRM", "category": "product", "dimension": "Integrated suite", "statement": "Wallach described best-of-breed applications in an integrated suite that saved customers integration costs.", "event_date": "2016-03", "date_precision": "month", "evidence_kind": "participant_account", "sources": [ "VE13" ] }, { "id": "veeva-g14", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Sales coverage", "statement": "Gassner hired slightly fewer salespeople than demand allowed, giving up revenue to keep reps from pressing large customers.", "event_date": "2017", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "VE6" ] }, { "id": "veeva-g15", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Leaving Salesforce", "statement": "Veeva announced it would move CRM from Salesforce's platform to Vault CRM.", "event_date": "2022-12", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE20" ] }, { "id": "veeva-p15", "business": "Commercial CRM", "category": "product", "dimension": "Vault CRM", "statement": "Vault CRM, built on the Vault Platform, won its first customer, with availability set for April 2024.", "event_date": "2023-08", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE3" ] }, { "id": "veeva-g16", "business": "Commercial CRM", "category": "go_to_market", "dimension": "Rival entry", "statement": "Salesforce launched Life Sciences Cloud for Customer Engagement with Pfizer and Fidia as early adopters.", "event_date": "2025-09", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE4" ] }, { "id": "veeva-p16", "business": "Commercial CRM", "category": "product", "dimension": "CRM migration", "statement": "By the end of fiscal 2026 more than 125 customers were live on Vault CRM and 10 top 20 biopharmas had committed to it.", "event_date": "2026-01", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "VE5" ] } ] }