{
 "company": "tableau",
 "as_of": "2026-09-24",
 "choices": [
  {
   "id": "tableau-p01",
   "business": "Visual analytics",
   "category": "product",
   "dimension": "Visual query design",
   "statement": "The company developed visual analysis technology translating users\u2019 actions into database queries.",
   "event_date": "2003",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g01",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Small initial purchase",
   "statement": "Chabot described selling an initial single copy at about $1,000 instead of requiring an enterprise commitment.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "TA3"
   ]
  },
  {
   "id": "tableau-g02",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Product scope choice",
   "statement": "Chabot rejected becoming only a visualization layer for large BI suppliers.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "TA4"
   ]
  },
  {
   "id": "tableau-p02",
   "business": "Visual analytics",
   "category": "product",
   "dimension": "Desktop authoring",
   "statement": "Tableau Desktop let users create analyses and interactive dashboards.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-p03",
   "business": "Visual analytics",
   "category": "product",
   "dimension": "Existing data",
   "statement": "Connectors accessed established databases and other organizational data sources.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-p04",
   "business": "Visual analytics",
   "category": "product",
   "dimension": "Live or extracted data",
   "statement": "Users could work with live connections or in-memory data extracts.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-p05",
   "business": "Visual analytics",
   "category": "product",
   "dimension": "Shared analysis",
   "statement": "Tableau Server published analyses for browser-based access.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-p06",
   "business": "Visual analytics",
   "category": "product",
   "dimension": "Mobile consumption",
   "statement": "Server supported access to shared views on mobile devices.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-p07",
   "business": "Visual analytics",
   "category": "product",
   "dimension": "Public publishing",
   "statement": "Tableau Public supported sharing public data visualizations online.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-p08",
   "business": "Visual analytics",
   "category": "product",
   "dimension": "Community resources",
   "statement": "Forums, knowledge bases and user groups supported learning and feedback.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g03",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Working trial",
   "statement": "Prospects could download a fully functional trial before purchasing.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g04",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "No minimum purchase",
   "statement": "The pricing model permitted small initial deployments without a minimum purchase requirement.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g05",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Account expansion",
   "statement": "Sales teams expanded accounts after an initial trial or purchase.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g06",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Inside sales",
   "statement": "Regional inside sales teams qualified and managed accounts internationally.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g07",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Field sales",
   "statement": "Field sellers and technical sales staff supported large enterprise accounts.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g08",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Renewals",
   "statement": "A dedicated customer success team supported contract renewals.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g09",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Training",
   "statement": "Free on-demand training, webinars and paid or assisted training helped adoption.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g10",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Public demonstrations",
   "statement": "Marketing used live demonstrations and Tableau Public to show the product in use.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g11",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Partners",
   "statement": "Technology vendors, resellers, OEMs and independent software vendors extended sales and service coverage.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-g12",
   "business": "Visual analytics",
   "category": "go_to_market",
   "dimension": "Customer events",
   "statement": "Annual conferences and local groups connected users with training, developers and peers.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA1"
   ]
  },
  {
   "id": "tableau-p09",
   "business": "Visual analytics",
   "category": "product",
   "dimension": "Data preparation direction",
   "statement": "The company demonstrated Maestro to extend visual work into data preparation; the reviewed account described beta-stage tools.",
   "event_date": "2017-10",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA6"
   ]
  },
  {
   "id": "tableau-p10",
   "business": "Visual analytics",
   "category": "product",
   "dimension": "Performance and governance direction",
   "statement": "Hyper, data lineage and certification were presented as ways to address performance and governance needs; field impact was not yet established.",
   "event_date": "2017-10",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "TA6"
   ]
  }
 ]
}