{
 "company": "stitch-fix",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "stitch-fix-p01",
   "business": "Personal styling and apparel retail",
   "category": "product",
   "dimension": "Manual entry",
   "statement": "Lake began by personally selecting and sending clothing to early clients.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SF4"
   ]
  },
  {
   "id": "stitch-fix-p02",
   "business": "Personal styling and apparel retail",
   "category": "product",
   "dimension": "Profile",
   "statement": "Clients supplied size, style and budget preferences.",
   "event_date": "2017-11-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF1"
   ]
  },
  {
   "id": "stitch-fix-p03",
   "business": "Personal styling and apparel retail",
   "category": "product",
   "dimension": "Selection system",
   "statement": "Algorithms informed selections made by human stylists.",
   "event_date": "2017-11-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF1"
   ]
  },
  {
   "id": "stitch-fix-p04",
   "business": "Personal styling and apparel retail",
   "category": "product",
   "dimension": "Home evaluation",
   "statement": "Clients kept desired items and returned the others.",
   "event_date": "2017-11-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF1"
   ]
  },
  {
   "id": "stitch-fix-p05",
   "business": "Personal styling and apparel retail",
   "category": "product",
   "dimension": "Feedback",
   "statement": "Client feedback informed future recommendations.",
   "event_date": "2017-11-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF1"
   ]
  },
  {
   "id": "stitch-fix-p06",
   "business": "Personal styling and apparel retail",
   "category": "product",
   "dimension": "Inventory",
   "statement": "Stitch Fix bought and managed merchandise inventory.",
   "event_date": "2017-11-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF1"
   ]
  },
  {
   "id": "stitch-fix-g01",
   "business": "Personal styling and apparel retail",
   "category": "go_to_market",
   "dimension": "Styling fee",
   "statement": "The $20 styling fee credited against purchased merchandise.",
   "event_date": "2017-11-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF1"
   ]
  },
  {
   "id": "stitch-fix-g02",
   "business": "Personal styling and apparel retail",
   "category": "go_to_market",
   "dimension": "Basket incentive",
   "statement": "Keeping all items in a Fix earned a 25% discount.",
   "event_date": "2017-11-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF1"
   ]
  },
  {
   "id": "stitch-fix-g03",
   "business": "Personal styling and apparel retail",
   "category": "go_to_market",
   "dimension": "Scheduling",
   "statement": "Clients could request Fixes without a required subscription.",
   "event_date": "2017-11-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF1"
   ]
  },
  {
   "id": "stitch-fix-g04",
   "business": "Personal styling and apparel retail",
   "category": "go_to_market",
   "dimension": "Segment expansion",
   "statement": "The service expanded from women\u2019s apparel into men\u2019s apparel.",
   "event_date": "2017-11-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF1"
   ]
  },
  {
   "id": "stitch-fix-g05",
   "business": "Personal styling and apparel retail",
   "category": "go_to_market",
   "dimension": "Acquisition",
   "statement": "Stitch Fix used referrals and paid marketing.",
   "event_date": "2017-11-06",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF1"
   ]
  },
  {
   "id": "stitch-fix-g07",
   "business": "Personal styling and apparel retail",
   "category": "go_to_market",
   "dimension": "Geographic retreat",
   "statement": "Stitch Fix ceased its UK operations during the first quarter of fiscal 2024.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF2"
   ]
  },
  {
   "id": "stitch-fix-p07",
   "business": "Personal styling and apparel retail",
   "category": "product",
   "dimension": "Freestyle",
   "statement": "Customers could buy directly from personalized online recommendations.",
   "event_date": "2026",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF2"
   ]
  },
  {
   "id": "stitch-fix-p08",
   "business": "Personal styling and apparel retail",
   "category": "product",
   "dimension": "Onboarding",
   "statement": "The service used a style quiz and personalized StyleFile.",
   "event_date": "2026",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF2"
   ]
  },
  {
   "id": "stitch-fix-g06",
   "business": "Personal styling and apparel retail",
   "category": "go_to_market",
   "dimension": "Two purchase routes",
   "statement": "The company operated both Fix shipments and Freestyle direct buying.",
   "event_date": "2026",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF2"
   ]
  },
  {
   "id": "stitch-fix-g08",
   "business": "Personal styling and apparel retail",
   "category": "go_to_market",
   "dimension": "Recovery focus",
   "statement": "The company emphasized client experience and assortment during its transformation.",
   "event_date": "2026",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SF3"
   ]
  }
 ]
}