{
 "company": "slack",
 "as_of": "2026-09-25",
 "choices": [
  {
   "id": "slack-p01",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Origin",
   "statement": "Tiny Speck ran an extended IRC server with file sharing, simple search and a basic archive for its distributed Glitch team.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SL20"
   ]
  },
  {
   "id": "slack-p03",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Channel navigation",
   "statement": "Channel descriptions and member counts added after Rdio's 120 employees could not tell which channels to join.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SL7"
   ]
  },
  {
   "id": "slack-g04",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Market education",
   "statement": "Material written for individuals and for team administrators to persuade their teams.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SL7"
   ]
  },
  {
   "id": "slack-g05",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Price",
   "statement": "Paid plan set at $9 per person a month, then $8.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SL20"
   ]
  },
  {
   "id": "slack-p02",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Build start",
   "statement": "Eight people began work on Slack in Vancouver, reusing Glitch's Java game server as the message server.",
   "event_date": "2013-01-08",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "SL20"
   ]
  },
  {
   "id": "slack-g01",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Friendly testers",
   "statement": "Six to ten friends' companies, including Cozy and Rdio, try the product and give feedback.",
   "event_date": "2013-05",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "SL7"
   ]
  },
  {
   "id": "slack-g02",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Positioning memo",
   "statement": "Memo to the team: Slack defines a new market and sells organizational transformation, not software.",
   "event_date": "2013-07-31",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "SL8"
   ]
  },
  {
   "id": "slack-g03",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Preview",
   "statement": "Invitation-only preview release; 8,000 requests on the first day and 15,000 within two weeks (SL7).",
   "event_date": "2013-08-14",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL8"
   ]
  },
  {
   "id": "slack-p04",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Free plan",
   "statement": "Free teams get every feature but only the most recent 10,000 messages; paid plans add full history, storage and integrations.",
   "event_date": "2014-02-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL9"
   ]
  },
  {
   "id": "slack-g06",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Freemium launch",
   "statement": "Public launch with a free plan and paid tiers.",
   "event_date": "2014-02-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL9"
   ]
  },
  {
   "id": "slack-g07",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Funding",
   "statement": "Social Capital writes a $25 million check after seeing beta engagement, conversion and monetization two to four times Yammer's.",
   "event_date": "2014-04",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "SL28"
   ]
  },
  {
   "id": "slack-p06",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Feedback tools",
   "statement": "An in-app feedback command and help button; tickets and tweets stored in searchable Slack channels and routed to product.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SL7"
   ]
  },
  {
   "id": "slack-g08",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Support at scale",
   "statement": "About 8,000 help tickets and 10,000 tweets a month, all answered.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SL7"
   ]
  },
  {
   "id": "slack-g09",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Team-level buying",
   "statement": "Nine separately paid teams at Adobe; managers expense Slack without CIO approval.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SL7"
   ]
  },
  {
   "id": "slack-p07",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "App Directory",
   "statement": "Public App Directory opens with 150 integrations.",
   "event_date": "2015-12-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL15"
   ]
  },
  {
   "id": "slack-g10",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Developer fund",
   "statement": "$80 million Slack Fund with Accel, Andreessen Horowitz, Index, Kleiner Perkins, Spark and Social Capital.",
   "event_date": "2015-12-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL15"
   ]
  },
  {
   "id": "slack-g11",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Direct sales",
   "statement": "Direct sales force and customer success added to self-service from 2016.",
   "event_date": "2016",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL2"
   ]
  },
  {
   "id": "slack-p08",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "App Directory scale",
   "statement": "750 apps listed with more than six million installations.",
   "event_date": "2016-11-02",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SL17"
   ]
  },
  {
   "id": "slack-g12",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Open letter",
   "statement": "Full-page letter to Microsoft on the Teams announcement.",
   "event_date": "2016-11-02",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL17"
   ]
  },
  {
   "id": "slack-p09",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Enterprise Grid",
   "statement": "Connects multiple workspaces in one network with security settings adjustable across them.",
   "event_date": "2017-01-31",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL18"
   ]
  },
  {
   "id": "slack-g13",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Enterprise customer",
   "statement": "Capital One moves about 12,000 employees onto Enterprise Grid.",
   "event_date": "2017-01-31",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL19"
   ]
  },
  {
   "id": "slack-p10",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Shared channels",
   "statement": "Beta program for channels shared between organizations.",
   "event_date": "2017-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL2"
   ]
  },
  {
   "id": "slack-g14",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Rival exit",
   "statement": "Atlassian discontinues Hipchat and Stride, Slack buys their intellectual property, Atlassian invests in Slack, and customers get a migration path.",
   "event_date": "2018-07-26",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL3"
   ]
  },
  {
   "id": "slack-p11",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Platform scale",
   "statement": "More than 1,500 apps listed, 500,000 registered developers and 450,000 apps or integrations used weekly.",
   "event_date": "2019-01",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SL2"
   ]
  },
  {
   "id": "slack-g16",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Paying base",
   "statement": "More than 88,000 Paid Customers and 500,000 free organizations; 575 customers above $100,000 bring about 40 percent of fiscal 2019 revenue.",
   "event_date": "2019-01",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SL2"
   ]
  },
  {
   "id": "slack-p16",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Search",
   "statement": "Messages, application posts and file text are searchable; the archive grows more useful with use.",
   "event_date": "2019-06",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SL2"
   ]
  },
  {
   "id": "slack-g15",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Fair billing",
   "statement": "Paid customers are credited for contracted users who go unused (first disclosed in the prospectus).",
   "event_date": "2019-06",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SL2"
   ]
  },
  {
   "id": "slack-p12",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Shared channel network",
   "statement": "More than 26,000 organizations connected by shared channels.",
   "event_date": "2019-10",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "SL21"
   ]
  },
  {
   "id": "slack-g19",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Sale decision",
   "statement": "Salesforce offers $45 a share; the executives decide to accept.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SL25"
   ]
  },
  {
   "id": "slack-p13",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Platform scale",
   "statement": "More than 2,000 listed apps and 620,000 integrations used in a typical week; Workflow Builder introduced in 2019.",
   "event_date": "2020-01",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SL6"
   ]
  },
  {
   "id": "slack-p14",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Shared channel adoption",
   "statement": "More than 32,000 Paid Customers have adopted shared channels.",
   "event_date": "2020-01",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SL6"
   ]
  },
  {
   "id": "slack-g17",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Enterprise base",
   "statement": "893 customers above $100,000 bring about 46 percent of revenue; net dollar retention 132 percent.",
   "event_date": "2020-01",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SL6"
   ]
  },
  {
   "id": "slack-p15",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Slack Connect",
   "statement": "Up to 20 organizations can share a channel; free users get a 90-day trial.",
   "event_date": "2020-06-24",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL22"
   ]
  },
  {
   "id": "slack-g18",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Competition complaint",
   "statement": "Complaint to the European Commission that Microsoft tied Teams to Office.",
   "event_date": "2020-07-22",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL23"
   ]
  },
  {
   "id": "slack-g20",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Acquisition",
   "statement": "Salesforce completes the acquisition.",
   "event_date": "2021-07-21",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL4"
   ]
  },
  {
   "id": "slack-g21",
   "business": "Team collaboration",
   "category": "go_to_market",
   "dimension": "Remedy",
   "statement": "Microsoft's commitments to sell suites without Teams become binding.",
   "event_date": "2025-09-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SL5"
   ]
  },
  {
   "id": "slack-p05",
   "business": "Team collaboration",
   "category": "product",
   "dimension": "Notification default",
   "statement": "Every message notifies by default for new accounts, adopted after early users complained of missing notifications.",
   "event_date": null,
   "date_precision": "unknown",
   "evidence_kind": "participant_account",
   "sources": [
    "SL12"
   ]
  }
 ]
}