{
 "company": "shyp",
 "as_of": "2026-10-05",
 "choices": [
  {
   "id": "shyp-p01",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Consumer offer",
   "statement": "Shyp let customers request parcel pickup through a smartphone.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shyp-g01",
   "business": "Pickup and parcel shipping",
   "category": "go_to_market",
   "dimension": "Initial segment",
   "statement": "The public launch primarily pursued consumers who disliked shipping work.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shyp-g02",
   "business": "Pickup and parcel shipping",
   "category": "go_to_market",
   "dimension": "Financed expansion",
   "statement": "Venture capital supported a service that eventually operated in five metropolitan areas.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SH2"
   ]
  },
  {
   "id": "shyp-g08",
   "business": "Pickup and parcel shipping",
   "category": "go_to_market",
   "dimension": "Segment change",
   "statement": "Shyp began focusing on small businesses but retained some unprofitable consumer activities.",
   "event_date": "2016",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shyp-p02",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Pickup promise",
   "statement": "The eBay offer advertised pickup within 20 minutes in supported markets.",
   "event_date": "2016-03-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shyp-p03",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Packaging",
   "statement": "Shyp professionally packed collected items before carrier handoff.",
   "event_date": "2016-03-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shyp-p04",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Carrier comparison",
   "statement": "The service compared carrier rates for the seller.",
   "event_date": "2016-03-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shyp-p05",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Marketplace connection",
   "statement": "Linking an eBay account imported a feed of recently sold items.",
   "event_date": "2016-03-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shyp-p06",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Shipment selection",
   "statement": "A seller could select sold items and request a pickup from that feed.",
   "event_date": "2016-03-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shyp-p07",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Status updates",
   "statement": "The integration marked an item shipped and notified the buyer.",
   "event_date": "2016-03-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shyp-p08",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Tracking",
   "statement": "Sellers received tracking information after pickup.",
   "event_date": "2016-03-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shyp-g03",
   "business": "Pickup and parcel shipping",
   "category": "go_to_market",
   "dimension": "Partner channel",
   "statement": "The eBay integration expanded to Los Angeles after pilots in New York, Chicago and San Francisco.",
   "event_date": "2016-03-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shyp-g04",
   "business": "Pickup and parcel shipping",
   "category": "go_to_market",
   "dimension": "Promotion",
   "statement": "Pickup and packaging fees were waived for eBay sellers through June 30.",
   "event_date": "2016-03-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shyp-g05",
   "business": "Pickup and parcel shipping",
   "category": "go_to_market",
   "dimension": "Repeat use",
   "statement": "The partner release reported a 53 percent repeat-use rate among sellers who tried the service, without a cohort window.",
   "event_date": "2016-03-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shyp-p09",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Scheduling",
   "statement": "Shyp introduced scheduled pickups as part of its operating changes.",
   "event_date": "2016-03-23",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "SH7"
   ]
  },
  {
   "id": "shyp-p10",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Packaging price",
   "statement": "Packaging fees became separate from the earlier bundled pickup offer.",
   "event_date": "2016-03-23",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "SH7"
   ]
  },
  {
   "id": "shyp-g06",
   "business": "Pickup and parcel shipping",
   "category": "go_to_market",
   "dimension": "Resource allocation",
   "statement": "Shyp suspended Miami operations and reduced staff while shifting resources toward profitability.",
   "event_date": "2016-03-23",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "SH7"
   ]
  },
  {
   "id": "shyp-g07",
   "business": "Pickup and parcel shipping",
   "category": "go_to_market",
   "dimension": "Cost claim",
   "statement": "Gibbon said the revised model had cut San Francisco operating costs by more than half; no audited basis was supplied.",
   "event_date": "2016-03-23",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "SH7"
   ]
  },
  {
   "id": "shyp-g09",
   "business": "Pickup and parcel shipping",
   "category": "go_to_market",
   "dimension": "Narrower footprint",
   "statement": "The company concentrated on San Francisco and business customers.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shyp-p11",
   "business": "Pickup and parcel shipping",
   "category": "product",
   "dimension": "Higher-volume offer",
   "statement": "A product for higher-volume shippers was still in beta before closure; it was not a broadly launched business.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "announced_plan",
   "sources": [
    "SH2"
   ]
  },
  {
   "id": "shyp-g10",
   "business": "Pickup and parcel shipping",
   "category": "go_to_market",
   "dimension": "Shutdown",
   "statement": "Gibbon announced immediate closure after the company exhausted its remaining runway.",
   "event_date": "2018-03-27",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "SH1"
   ]
  }
 ]
}