{
 "company": "shift-technologies",
 "as_of": "2026-09-23",
 "choices": [
  {
   "id": "shift-technologies-p11",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "At-home test drive",
   "statement": "Buyers could request a concierge test drive at home or work before purchasing.",
   "event_date": "2020-06-29",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH6"
   ]
  },
  {
   "id": "shift-technologies-p12",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Return guarantee",
   "statement": "Shift offered a seven-day return guarantee.",
   "event_date": "2020-06-29",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH6"
   ]
  },
  {
   "id": "shift-technologies-g09",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "Merger route",
   "statement": "Shift entered an agreement to merge with CarLotz in August 2022.",
   "event_date": "2022-08-11",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH4"
   ]
  },
  {
   "id": "shift-technologies-g12",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "East Coast reversal",
   "statement": "Shift announced withdrawal from its East Coast presence to concentrate on its West Coast business.",
   "event_date": "2023-02-02",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH8"
   ]
  },
  {
   "id": "shift-technologies-p01",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Transaction design",
   "statement": "Shift combined online and in-person steps in a single vehicle purchase process.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-p02",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Inventory ownership",
   "statement": "The retail model included purchasing vehicles for resale.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-p03",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Reconditioning",
   "statement": "Shift inspected and reconditioned vehicles.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-p04",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Price presentation",
   "statement": "It offered no-haggle vehicle pricing.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-p05",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Seller quote",
   "statement": "Sellers could obtain an online quote using Shift\u2019s pricing system.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-p06",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Seller transfer",
   "statement": "The seller process included electronic contracts and ACH payment.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-p07",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Financing",
   "statement": "Third-party financing was available through the purchase process.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-p08",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Budget search",
   "statement": "Prequalified shoppers could filter inventory against their financing budget.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-p09",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Add-on products",
   "statement": "The company sold vehicle service contracts, GAP coverage and tire-and-wheel protection.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-p10",
   "business": "Used-car retail",
   "category": "product",
   "dimension": "Local service",
   "statement": "The remaining market offer included vehicle service and maintenance.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-g01",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "Search acquisition",
   "statement": "Shift used paid search marketing.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-g02",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "Social acquisition",
   "statement": "Shift used paid social advertising.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-g03",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "Organic acquisition",
   "statement": "The company used search engine optimization.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-g04",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "Referral channels",
   "statement": "Its channels included affiliates and third-party automotive leads.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-g05",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "Funnel priority",
   "statement": "The restructuring shifted marketing toward lower-funnel demand and improved economics.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-g06",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "Supply acquisition",
   "statement": "Marketing sought vehicle sellers as well as vehicle buyers.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-g07",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "Geographic scope",
   "statement": "By the filing, the business had narrowed to three markets in California and Oregon.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-g08",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "Value inventory",
   "statement": "The company emphasized older, higher-mileage vehicles as part of its value proposition.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  },
  {
   "id": "shift-technologies-g10",
   "business": "Used-car retail",
   "category": "go_to_market",
   "dimension": "Runway objective",
   "statement": "The filing describes the completed CarLotz merger as adding cash to the business.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SH1"
   ]
  }
 ]
}