{
 "company": "samsara",
 "as_of": "2026-09-24",
 "choices": [
  {
   "id": "samsara-p02",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Initial customer job",
   "statement": "The first products were simple connected temperature sensors aimed at food, beverage and pharmaceutical operations.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SM24"
   ]
  },
  {
   "id": "samsara-p01",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Initial offering and architecture",
   "statement": "Samsara launched as a maker of internet-connected sensor systems that combine hardware, software and cloud into one easy-to-deploy system, with first products to ship to early-access customers within weeks.",
   "event_date": "2015-05-19",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM3"
   ]
  },
  {
   "id": "samsara-g01",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Funding",
   "statement": "Samsara raised $25 million led by Andreessen Horowitz before shipping, giving it years of runway.",
   "event_date": "2015-05-19",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM3"
   ]
  },
  {
   "id": "samsara-p03",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Pivot to fleet",
   "statement": "Samsara launched its Vehicle Telematics application in fiscal 2017 (Feb 2016 - Jan 2017), after beta customers used sensors on delivery vehicles.",
   "event_date": "2016",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM1"
   ]
  },
  {
   "id": "samsara-p06",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Dash camera prototype",
   "statement": "After customers asked which dash camera to buy, John Bicket connected an Amazon webcam to a gateway's USB port over a weekend and the team brought it to customers the following week.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SM5"
   ]
  },
  {
   "id": "samsara-p04",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Installation",
   "statement": "Samsara positioned its GPS trackers and sensors as plug-and-play hardware that feeds fleet data to managers in unified software rather than point solutions.",
   "event_date": "2017-06-21",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM10"
   ]
  },
  {
   "id": "samsara-p05",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Compliance",
   "statement": "The platform combined sensors, GPS, cameras and mobile apps and included ELD compliance ahead of the December 2017 mandate.",
   "event_date": "2017-06-21",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM11"
   ]
  },
  {
   "id": "samsara-g02",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Early segments",
   "statement": "Samsara reported deployments at long-haul trucking companies, Fortune 500 food producers, transit operators, local governments and utilities, with 100 employees and plans to reach 200.",
   "event_date": "2017-06-21",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM11"
   ]
  },
  {
   "id": "samsara-p07",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Product expansion",
   "statement": "In fiscal 2018 Samsara launched Video-Based Safety, Driver Workflow and Compliance, and Equipment Monitoring applications.",
   "event_date": "2018-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM1"
   ]
  },
  {
   "id": "samsara-g03",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Customer acquisition",
   "statement": "Samsara said it was adding more than 1,700 customers a quarter and planned to grow from 300 to over 550 employees, doubling engineering and customer support.",
   "event_date": "2018-03-22",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM40"
   ]
  },
  {
   "id": "samsara-p08",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Fleet product breadth",
   "statement": "The fleet product set included real-time GPS, trailer and reefer monitoring, safety dashcams, routing, messaging, maintenance, ELD compliance and developer APIs, with new capital earmarked for AI and computer vision.",
   "event_date": "2018-12-29",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM12"
   ]
  },
  {
   "id": "samsara-g05",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "International",
   "statement": "Samsara opened its first international office in London in fiscal 2019 and an office in Mexico in fiscal 2020.",
   "event_date": "2019-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM1"
   ]
  },
  {
   "id": "samsara-g04",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Scale and geography",
   "statement": "Samsara reported 10,000 customers, expansion into 10 new countries and 1,300 employees when it raised $300 million at $6.3 billion.",
   "event_date": "2019-09-10",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM41"
   ]
  },
  {
   "id": "samsara-p10",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Integrations",
   "statement": "Samsara launched an App Marketplace in fiscal 2020; it listed more than 125 third-party integrations by October 2021.",
   "event_date": "2020-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM1"
   ]
  },
  {
   "id": "samsara-g06",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Retrenchment",
   "statement": "Samsara cut 18% of its workforce during the COVID-19 freight downturn, as did KeepTruckin.",
   "event_date": "2020-05-29",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM36"
   ]
  },
  {
   "id": "samsara-p11",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Sites",
   "statement": "Samsara launched Site Visibility, AI-enabled remote visibility for IP cameras at fixed sites, in fiscal 2021.",
   "event_date": "2021-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM1"
   ]
  },
  {
   "id": "samsara-p12",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Self-installation",
   "statement": "Samsara described its solution as typically self-installed and deployable and configurable in as little as one hour.",
   "event_date": "2021-11-19",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM1"
   ]
  },
  {
   "id": "samsara-g07",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Sales motion",
   "statement": "Samsara disclosed that it relies heavily on direct sales and reported 700+ customers above $100,000 ARR, 89% of whom subscribed to multiple applications.",
   "event_date": "2021-11-19",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM1"
   ]
  },
  {
   "id": "samsara-p13",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Retreat",
   "statement": "Samsara end-of-lifed its Industrial Gateway line (IG15, IG41) for SCADA/PLC integration, with support ending December 2025, and moved those uses to asset gateways.",
   "event_date": "2021-12",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM9"
   ]
  },
  {
   "id": "samsara-g08",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Capital markets",
   "statement": "Samsara listed on the NYSE as IOT, raising $805 million at an $11.5 billion valuation.",
   "event_date": "2021-12",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM2"
   ]
  },
  {
   "id": "samsara-g09",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Public-sector bid",
   "statement": "The US Postal Service awarded its large vehicle telematics contract to Geotab, scoring Geotab 95.5 and Samsara 83.0 on technical evaluation; Samsara's bid protest failed.",
   "event_date": "2022",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM46"
   ]
  },
  {
   "id": "samsara-g10",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Contract terms",
   "statement": "In a sample of 19 contracts, hardware averaged about 25% of initial contract value and nearly 80% of terms were three years or less.",
   "event_date": "2023-09-21",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM46"
   ]
  },
  {
   "id": "samsara-p09",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "AI features",
   "statement": "Samsara's first mainstream AI feature detected mobile phone use while driving; drowsiness detection followed.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "SM4"
   ]
  },
  {
   "id": "samsara-g17",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Competitive response",
   "statement": "Samsara sued Motive in California state court for trade-secret theft and employee poaching, alongside ITC patent and false-advertising actions.",
   "event_date": "2024-11-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM30"
   ]
  },
  {
   "id": "samsara-g11",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Vertical expansion",
   "statement": "Samsara enters new industries through marketing campaigns, partnerships and case studies while keeping sales and product teams unspecialized except for the public sector; about 87% of new bookings came from outside transportation.",
   "event_date": "2024-11-13",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "SM4"
   ]
  },
  {
   "id": "samsara-g12",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Pricing",
   "statement": "Biswas says Samsara priced for gross margins above 60% so it could fund enterprise sales commissions and support, reversing Meraki's early underpricing.",
   "event_date": "2025-05-29",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "SM43"
   ]
  },
  {
   "id": "samsara-p15",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "OEM data",
   "statement": "Samsara announced OEM integrations with Hyundai Translead (including video-based safety), Stellantis (over 14 million vehicles) and Rivian.",
   "event_date": "2025-06-05",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "SM38"
   ]
  },
  {
   "id": "samsara-p14",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "New hardware",
   "statement": "Samsara reported its Bluetooth Asset Tag passed $10 million ARR within a year with 100,000+ units, and introduced a worker wearable and tank monitoring device.",
   "event_date": "2025-06-24",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM26"
   ]
  },
  {
   "id": "samsara-g13",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Sales segmentation",
   "statement": "Samsara runs mid-market (2-3 quarter cycles, remote), enterprise (1+ year, in person) and strategic (2+ years, Fortune 500) sales teams.",
   "event_date": "2025-06-24",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM26"
   ]
  },
  {
   "id": "samsara-g16",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Support",
   "statement": "Samsara promoted a fleet-professional survey ranking it first on satisfaction and support and said 95% of its support calls are handled by North America-based agents.",
   "event_date": "2025-09-18",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM21"
   ]
  },
  {
   "id": "samsara-p16",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "Product boundary",
   "statement": "The 10-K lists AI dash cams and multicams, telematics with HOS compliance, routing, commercial navigation, asset tracking, connected asset maintenance, connected training and forms, and a Safety Agent on one data platform.",
   "event_date": "2026-03",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM6"
   ]
  },
  {
   "id": "samsara-g15",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Partners",
   "statement": "Samsara uses referral and resale partners as lead sources and OEM partnerships to capture vehicle and equipment data without aftermarket devices.",
   "event_date": "2026-03",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM6"
   ]
  },
  {
   "id": "samsara-g14",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Free trial",
   "statement": "Samsara's CRO called the free trial, run inside the customer's own organization against competitors, the company's most powerful sales tool.",
   "event_date": "2026-06-24",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM39"
   ]
  },
  {
   "id": "samsara-g18",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "go_to_market",
   "dimension": "Sales organization",
   "statement": "Samsara added a global enterprise team and product specialists with separate quotas for newer products, which supplied over 20% of Q1 net new ACV.",
   "event_date": "2026-06-24",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "SM39"
   ]
  },
  {
   "id": "samsara-p17",
   "business": "Connected operations software sold with cloud-managed devices (vehicle gateways, AI dash cameras, asset trackers and worker apps) to companies with physical operations, entered through US commercial fleets",
   "category": "product",
   "dimension": "AI agents",
   "statement": "Samsara launched Agents Studio in late June 2026 and says it sources models interchangeably from several AI labs.",
   "event_date": "2026-08-04",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "SM29"
   ]
  }
 ]
}