{
 "company": "roblox",
 "as_of": "2026-10-05",
 "choices": [
  {
   "id": "roblox-p01",
   "business": "User-created social gaming platform",
   "category": "product",
   "dimension": "Creation and play",
   "statement": "Roblox launched a service combining building, sharing and play.",
   "event_date": "2006",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "RB4"
   ]
  },
  {
   "id": "roblox-g01",
   "business": "User-created social gaming platform",
   "category": "go_to_market",
   "dimension": "Free access",
   "statement": "Roblox used a free-to-play offer.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "RB4"
   ]
  },
  {
   "id": "roblox-g02",
   "business": "User-created social gaming platform",
   "category": "go_to_market",
   "dimension": "Subscriptions",
   "statement": "Premium subscriptions supported monetization.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "RB4"
   ]
  },
  {
   "id": "roblox-g03",
   "business": "User-created social gaming platform",
   "category": "go_to_market",
   "dimension": "Purchase decision",
   "statement": "Baszucki described parents paying after children spent time building and playing.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "RB4"
   ]
  },
  {
   "id": "roblox-p02",
   "business": "User-created social gaming platform",
   "category": "product",
   "dimension": "Creator tools",
   "statement": "Roblox Studio provided a development environment for creators.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-p03",
   "business": "User-created social gaming platform",
   "category": "product",
   "dimension": "Player software",
   "statement": "Roblox Client enabled users to explore and play experiences.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-p04",
   "business": "User-created social gaming platform",
   "category": "product",
   "dimension": "Hosting",
   "statement": "Roblox Cloud provided infrastructure for the platform.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-p05",
   "business": "User-created social gaming platform",
   "category": "product",
   "dimension": "Identity",
   "statement": "A player could use an avatar across experiences.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-p06",
   "business": "User-created social gaming platform",
   "category": "product",
   "dimension": "Social connections",
   "statement": "Players maintained friends and social connections on the platform.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-p07",
   "business": "User-created social gaming platform",
   "category": "product",
   "dimension": "Virtual currency",
   "statement": "Robux could be spent on experiences and virtual items.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-p08",
   "business": "User-created social gaming platform",
   "category": "product",
   "dimension": "Creation resources",
   "statement": "Creators could use shared assets and development tools.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-p09",
   "business": "User-created social gaming platform",
   "category": "product",
   "dimension": "Cross-device access",
   "statement": "Players could access Roblox on multiple device types.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-p10",
   "business": "User-created social gaming platform",
   "category": "product",
   "dimension": "Safety systems",
   "statement": "The platform used filtering and moderation to support safety.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-g04",
   "business": "User-created social gaming platform",
   "category": "go_to_market",
   "dimension": "Creator distribution",
   "statement": "Creators published experiences to the existing Roblox audience.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-g05",
   "business": "User-created social gaming platform",
   "category": "go_to_market",
   "dimension": "Creator payment",
   "statement": "Developer Exchange allowed eligible creators to convert earned Robux into money.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-g06",
   "business": "User-created social gaming platform",
   "category": "go_to_market",
   "dimension": "Virtual item sales",
   "statement": "Users purchased virtual items using Robux.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-g07",
   "business": "User-created social gaming platform",
   "category": "go_to_market",
   "dimension": "Mobile distribution",
   "statement": "Mobile app stores distributed Roblox and collected payment fees.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-g08",
   "business": "User-created social gaming platform",
   "category": "go_to_market",
   "dimension": "Direct distribution",
   "statement": "Users could access Roblox through its own website.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-g09",
   "business": "User-created social gaming platform",
   "category": "go_to_market",
   "dimension": "Social acquisition",
   "statement": "Friends invited one another to play together.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  },
  {
   "id": "roblox-g10",
   "business": "User-created social gaming platform",
   "category": "go_to_market",
   "dimension": "Developer community",
   "statement": "Roblox supported a community of developers creating for the platform.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RB1"
   ]
  }
 ]
}