{
 "company": "redfin",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "redfin-p01",
   "business": "Online residential brokerage",
   "category": "product",
   "dimension": "Map search",
   "statement": "Redfin began as a website for searching homes on a map.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "RF2"
   ]
  },
  {
   "id": "redfin-p02",
   "business": "Online residential brokerage",
   "category": "product",
   "dimension": "Tour pricing",
   "statement": "The early Washington, D.C. service charged $250 for a home tour.",
   "event_date": "2007",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "RF2"
   ]
  },
  {
   "id": "redfin-p03",
   "business": "Online residential brokerage",
   "category": "product",
   "dimension": "Full service",
   "statement": "The company added more agent assistance after customer feedback.",
   "event_date": "2008",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "RF2"
   ]
  },
  {
   "id": "redfin-g01",
   "business": "Online residential brokerage",
   "category": "go_to_market",
   "dimension": "Buyer rebate change",
   "statement": "As service expanded, Redfin retained 1.5% rather than 1% of the sale price from the buyer-agent commission, reducing the rebate.",
   "event_date": "2008",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "RF2"
   ]
  },
  {
   "id": "redfin-p04",
   "business": "Online residential brokerage",
   "category": "product",
   "dimension": "Agent capacity",
   "statement": "It hired 50 additional agents to reduce workloads and improve service.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "RF2"
   ]
  },
  {
   "id": "redfin-g02",
   "business": "Online residential brokerage",
   "category": "go_to_market",
   "dimension": "Market coverage",
   "statement": "Redfin had expanded to about 70 markets by 2015.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "RF2"
   ]
  },
  {
   "id": "redfin-p05",
   "business": "Online residential brokerage",
   "category": "product",
   "dimension": "Employee agents",
   "statement": "Lead agents were employees supported by the company\u2019s own software.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-p06",
   "business": "Online residential brokerage",
   "category": "product",
   "dimension": "Tour scheduling",
   "statement": "Customers could schedule home tours through the app.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-p07",
   "business": "Online residential brokerage",
   "category": "product",
   "dimension": "Three-dimensional tours",
   "statement": "Redfin offered 3D walkthroughs of listings.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-p08",
   "business": "Online residential brokerage",
   "category": "product",
   "dimension": "Closing coordination",
   "statement": "An online deal room kept customers and agents informed about transaction tasks.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-p09",
   "business": "Online residential brokerage",
   "category": "product",
   "dimension": "Property estimates",
   "statement": "Redfin Estimate supplied automated home-value estimates.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-p10",
   "business": "Online residential brokerage",
   "category": "product",
   "dimension": "Related services",
   "statement": "The company offered title services and had launched Redfin Mortgage.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-g03",
   "business": "Online residential brokerage",
   "category": "go_to_market",
   "dimension": "Seller price",
   "statement": "Its listing fee was generally 1% to 1.5%, separate from compensation to the buyer\u2019s agent.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-g04",
   "business": "Online residential brokerage",
   "category": "go_to_market",
   "dimension": "Buyer rebate",
   "statement": "The prospectus reported an average buyer refund of about $3,500.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-g05",
   "business": "Online residential brokerage",
   "category": "go_to_market",
   "dimension": "Search audience",
   "statement": "The website and app averaged about 20 million monthly visitors in the first quarter.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-g06",
   "business": "Online residential brokerage",
   "category": "go_to_market",
   "dimension": "Partner referrals",
   "statement": "A network of roughly 3,100 partner agents served customers outside its direct coverage or capacity.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-g07",
   "business": "Online residential brokerage",
   "category": "go_to_market",
   "dimension": "Referral revenue",
   "statement": "Partner agents paid referral fees on completed transactions.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-g08",
   "business": "Online residential brokerage",
   "category": "go_to_market",
   "dimension": "Agent incentives",
   "statement": "Lead-agent compensation included incentives tied to customer satisfaction.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "RF1"
   ]
  },
  {
   "id": "redfin-g09",
   "business": "Online residential brokerage",
   "category": "go_to_market",
   "dimension": "Commission compensation",
   "statement": "Redfin completed its nationwide transition to commission-based lead-agent pay through Redfin Next.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "RF3"
   ]
  },
  {
   "id": "redfin-g10",
   "business": "Online residential brokerage",
   "category": "go_to_market",
   "dimension": "Repeat business",
   "statement": "Loyalty customers accounted for 38% of fourth-quarter sales.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "RF3"
   ]
  }
 ]
}