{ "company": "procore", "as_of": "2026-09-24", "choices": [ { "id": "procore-p01", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Initial customer job", "statement": "Courtemanche built a simple web application to track who came and went on the renovation of his own Montecito home, which he was managing from a distance.", "event_date": "2002", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "PC19" ] }, { "id": "procore-g03", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Funding", "statement": "Kevin O'Connor, a DoubleClick founder, led a $950,000 Series A.", "event_date": "2004", "date_precision": "year", "evidence_kind": "documented_offer_or_action", "sources": [ "PC2" ] }, { "id": "procore-p02", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Architecture and deployment", "statement": "The first product, SitePro, was a hosted web service that let contractors manage schedules and project communications online without buying servers, and it integrated with Microsoft Project.", "event_date": "2005", "date_precision": "year", "evidence_kind": "company_described_offering", "sources": [ "PC2" ] }, { "id": "procore-g01", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Acquisition channel", "statement": "Santa Barbara builders asked to license the tool and it spread by word of mouth to high-end residential builders in Los Angeles; it had 250 customers after about two and a half years.", "event_date": "2005", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "PC2" ] }, { "id": "procore-g04", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Segment change", "statement": "When residential construction stopped in 2008 Procore lost nearly every customer and turned to the mixed-use and commercial builders that survived.", "event_date": "2008", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "PC6" ] }, { "id": "procore-g05", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Resource commitment", "statement": "Courtemanche mortgaged his house, he and president Steve Zahm cut their salaries to zero, and all but five employees were laid off.", "event_date": "2008", "date_precision": "year", "evidence_kind": "documented_offer_or_action", "sources": [ "PC19" ] }, { "id": "procore-g06", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Funding", "statement": "Bessemer led a $15 million round in 2014, followed ten months later by $30 million from Bessemer and Iconiq.", "event_date": "2014", "date_precision": "year", "evidence_kind": "documented_offer_or_action", "sources": [ "PC19" ] }, { "id": "procore-p03", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Supported platforms", "statement": "By early 2015 Procore let a construction team work from one set of drawings and instructions on tablets and smartphones in the field.", "event_date": "2015-01-29", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC38" ] }, { "id": "procore-p04", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Product breadth", "statement": "Procore began a serious multi-product strategy in 2016-2017, about 14 years after founding, building new products only when customers asked for them.", "event_date": "2016", "date_precision": "year", "evidence_kind": "participant_account", "sources": [ "PC6" ] }, { "id": "procore-g10", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Geography", "statement": "Procore used its 2016 round to open its first international operations in Australia and Canada, with 2,500 clients and 1.5 million users at the time.", "event_date": "2016-12-12", "date_precision": "day", "evidence_kind": "company_described_offering", "sources": [ "PC33" ] }, { "id": "procore-g11", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Pricing and free access", "statement": "Procore charged each customer company a subscription rather than a per-person fee, so subcontractors and partners on customers' projects used it free.", "event_date": "2018-09-13", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC19" ] }, { "id": "procore-p05", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Acquisition", "statement": "Procore acquired Honest Buildings in 2019; its product chief later said this was where Procore's construction financials came from, and the tools were rebuilt inside the core platform.", "event_date": "2019-07", "date_precision": "month", "evidence_kind": "participant_account", "sources": [ "PC37" ] }, { "id": "procore-p06", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Product breadth", "statement": "The product line grew from four products in 2017 to 13 in early 2020, grouped as preconstruction, project management, resource management and financial management.", "event_date": "2020-02-28", "date_precision": "day", "evidence_kind": "company_described_offering", "sources": [ "PC1" ] }, { "id": "procore-g12", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Pricing", "statement": "Customers paid a fixed annual fee set by the number and mix of products and the dollar volume of construction they ran on the platform each year, with unlimited users.", "event_date": "2020-02-28", "date_precision": "day", "evidence_kind": "company_described_offering", "sources": [ "PC1" ] }, { "id": "procore-g13", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Target buyers", "statement": "Procore named owners, general contractors and specialty contractors across commercial, residential, industrial and infrastructure work as its core customers.", "event_date": "2020-02-28", "date_precision": "day", "evidence_kind": "company_described_offering", "sources": [ "PC1" ] }, { "id": "procore-p07", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Integrations and APIs", "statement": "An app marketplace listed about 180 third-party integrations, and 72% of customers used at least one.", "event_date": "2020-03-11", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC13" ] }, { "id": "procore-p09", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Acquisition", "statement": "Procore bought Esticom (estimating) in October 2020, Avata Intelligence in 2020 and INDUS.AI in 2021.", "event_date": "2020-10", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "PC4" ] }, { "id": "procore-g14", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Sales and service", "statement": "Procore answered support calls within about 60 seconds, offered some 5,800 tutorials, and spent about $190 million in 2020 to add about $110 million of ARR.", "event_date": "2021-03-10", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC7" ] }, { "id": "procore-p08", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Support and onboarding", "statement": "Live customer support was provided to all users, including unpaid collaborators, at no extra cost, alongside a mobile application.", "event_date": "2021-05-20", "date_precision": "day", "evidence_kind": "company_described_offering", "sources": [ "PC29" ] }, { "id": "procore-g15", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Capital", "statement": "Procore listed on the NYSE at $67 a share, raising $634.5 million at a value near $11 billion.", "event_date": "2021-05-20", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC4" ] }, { "id": "procore-p10", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Acquisition", "statement": "Procore agreed to buy Levelset, a lien-rights and construction payments company, for $500 million (about $425 million cash and $75 million stock), its largest acquisition.", "event_date": "2021-09-29", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC21" ] }, { "id": "procore-p11", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Financial services", "statement": "Procore offered loans to help contractors buy construction materials when a new job was awarded.", "event_date": "2022-07-18", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC27" ] }, { "id": "procore-p12", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Data portability", "statement": "Procore's product chief acknowledged that its data-extract tools were not yet robust after contractors complained about getting data out.", "event_date": "2022-08-22", "date_precision": "day", "evidence_kind": "participant_account", "sources": [ "PC37" ] }, { "id": "procore-p13", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Workflow boundaries", "statement": "Procore Pay extended the workflow from bid and awarded subcontract through invoicing and owner approval to payment, using the platform's workflow engine, permissions and subcontractor logins.", "event_date": "2023-09-20", "date_precision": "day", "evidence_kind": "company_described_offering", "sources": [ "PC11" ] }, { "id": "procore-g16", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Conversion path", "statement": "Procore reported that roughly 40% of its new customers in the first half of 2023 had been collaborators on a Procore project before paying.", "event_date": "2023-09-20", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC11" ] }, { "id": "procore-g17", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Pricing", "statement": "Procore Pay was offered either for basis points on annual construction volume with no subcontractor fees, or at a lower general-contractor rate plus per-project fees for participating subcontractors.", "event_date": "2023-09-20", "date_precision": "day", "evidence_kind": "company_described_offering", "sources": [ "PC11" ] }, { "id": "procore-g07", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Sales motion", "statement": "After 2012 Procore built an inside sales engine, which doubled its ARR growth rate and preceded the venture rounds.", "event_date": "2023-11-13", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC3" ] }, { "id": "procore-g18", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Sales organization", "statement": "Procore moved its sales organization to a regional general-manager model in July 2024 and added a couple of hundred go-to-market staff [see PC16].", "event_date": "2024-07", "date_precision": "month", "evidence_kind": "documented_offer_or_action", "sources": [ "PC22" ] }, { "id": "procore-g02", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Pricing", "statement": "Early pricing was about $195 a month, sold to custom-home builders serving wealthy owners in places such as Aspen and Beverly Hills.", "event_date": "2025-02-19", "date_precision": "day", "evidence_kind": "participant_account", "sources": [ "PC6" ] }, { "id": "procore-g08", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Sales hiring", "statement": "Procore hired experienced salespeople and taught them construction, using construction veterans as sales engineers after veterans failed as sellers.", "event_date": "2025-02-19", "date_precision": "day", "evidence_kind": "participant_account", "sources": [ "PC6" ] }, { "id": "procore-g09", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Enterprise entry", "statement": "To move upmarket Procore concentrated on Boston, knocked on doors until one well-known contractor adopted it, and used that account to win meetings with others.", "event_date": "2025-02-19", "date_precision": "day", "evidence_kind": "participant_account", "sources": [ "PC6" ] }, { "id": "procore-g19", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Leadership", "statement": "Procore named former Ansys CEO Ajei Gopal as chief executive from November 10, 2025, with Courtemanche becoming chair.", "event_date": "2025-09-24", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC14" ] }, { "id": "procore-p15", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "AI features", "statement": "Procore reported 66,000 unique active users of its AI features and nearly 700 customers who had built agents.", "event_date": "2026-02-12", "date_precision": "day", "evidence_kind": "company_described_offering", "sources": [ "PC28" ] }, { "id": "procore-p14", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "product", "dimension": "Acquisition", "statement": "Later tuck-in acquisitions included Unearth (2023), Intelliwave (2024), Novorender (January 2025), Flypaper Technologies (2025) and Datagrid (2026).", "event_date": "2026-02-24", "date_precision": "day", "evidence_kind": "documented_offer_or_action", "sources": [ "PC22" ] }, { "id": "procore-g20", "business": "Cloud construction project management software for general contractors, owners and specialty contractors, extended into preconstruction, financials, workforce and payments", "category": "go_to_market", "dimension": "Packaging", "statement": "From February 2026 Procore sold four bundled packages (Project Execution, Cost Management, Resource Management, Project Lifecycle Management) in Essentials, Base and Enterprise tiers.", "event_date": "2026-02-24", "date_precision": "day", "evidence_kind": "company_described_offering", "sources": [ "PC22" ] } ] }