{
 "company": "porch-group",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "porch-group-p01",
   "business": "Home-services software and homeowners insurance",
   "category": "product",
   "dimension": "Contractor discovery",
   "statement": "The initial marketplace helped homeowners find local home-service professionals.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG1"
   ]
  },
  {
   "id": "porch-group-g01",
   "business": "Home-services software and homeowners insurance",
   "category": "go_to_market",
   "dimension": "Retail partnership",
   "statement": "A Lowe\u2019s partnership connected the early contractor marketplace with home-improvement shoppers.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG1"
   ]
  },
  {
   "id": "porch-group-p02",
   "business": "Home-services software and homeowners insurance",
   "category": "product",
   "dimension": "Vertical software",
   "statement": "Porch shifted its emphasis toward software used by home-service businesses.",
   "event_date": "2016",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG1"
   ]
  },
  {
   "id": "porch-group-g02",
   "business": "Home-services software and homeowners insurance",
   "category": "go_to_market",
   "dimension": "Software monetization",
   "statement": "Business customers could pay software fees or provide access to their customers under the described model.",
   "event_date": "2021",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PG2"
   ]
  },
  {
   "id": "porch-group-g03",
   "business": "Home-services software and homeowners insurance",
   "category": "go_to_market",
   "dimension": "Consumer referrals",
   "statement": "Porch connected homebuyers to insurance, moving, security and internet providers for transaction fees.",
   "event_date": "2021",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PG2"
   ]
  },
  {
   "id": "porch-group-g04",
   "business": "Home-services software and homeowners insurance",
   "category": "go_to_market",
   "dimension": "Insurance acquisition",
   "statement": "The $100 million HOA acquisition supplied an existing insurance business and state licenses.",
   "event_date": "2021",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PG2"
   ]
  },
  {
   "id": "porch-group-g05",
   "business": "Home-services software and homeowners insurance",
   "category": "go_to_market",
   "dimension": "Expansion scope",
   "statement": "HOA operated in six states and held licenses in 31 when acquired.",
   "event_date": "2021",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PG2"
   ]
  },
  {
   "id": "porch-group-p03",
   "business": "Home-services software and homeowners insurance",
   "category": "product",
   "dimension": "Inspection tools",
   "statement": "Inspection Support Network brands provided software for inspection businesses.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-p04",
   "business": "Home-services software and homeowners insurance",
   "category": "product",
   "dimension": "Settlement protection",
   "statement": "Rynoh helped settlement agents protect real estate transactions.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-p05",
   "business": "Home-services software and homeowners insurance",
   "category": "product",
   "dimension": "Mortgage workflow",
   "statement": "Floify supplied mortgage and refinancing workflow software.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-p06",
   "business": "Home-services software and homeowners insurance",
   "category": "product",
   "dimension": "Roof measurement",
   "statement": "iRoofing provided measurement software for roofers.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-p07",
   "business": "Home-services software and homeowners insurance",
   "category": "product",
   "dimension": "Property data",
   "statement": "Home Factors offered interior, exterior and condition information for insurance and other uses.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-p08",
   "business": "Home-services software and homeowners insurance",
   "category": "product",
   "dimension": "Moving assistance",
   "statement": "A consumer app and concierge helped arrange moving-related services.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-p09",
   "business": "Home-services software and homeowners insurance",
   "category": "product",
   "dimension": "Warranty",
   "statement": "The company offered whole-home, service-line and extended-labor warranties.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-p10",
   "business": "Home-services software and homeowners insurance",
   "category": "product",
   "dimension": "Insurance management",
   "statement": "Porch managed underwriting, policy and claims operations for the reciprocal insurer.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-g06",
   "business": "Home-services software and homeowners insurance",
   "category": "go_to_market",
   "dimension": "SaaS pricing",
   "statement": "Software revenue was earned through subscriptions and predominantly transaction-based charges.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-g07",
   "business": "Home-services software and homeowners insurance",
   "category": "go_to_market",
   "dimension": "Warranty distribution",
   "statement": "Warranty sales used direct consumer marketing and real estate, inspection, utility and other partnerships.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-g08",
   "business": "Home-services software and homeowners insurance",
   "category": "go_to_market",
   "dimension": "Early contact",
   "statement": "Management said its transaction relationships revealed a move about six weeks before it occurred.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-g09",
   "business": "Home-services software and homeowners insurance",
   "category": "go_to_market",
   "dimension": "Insurance agencies",
   "statement": "The insurance growth plan included adding third-party agency relationships and deepening existing ones.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PG3"
   ]
  },
  {
   "id": "porch-group-g10",
   "business": "Home-services software and homeowners insurance",
   "category": "go_to_market",
   "dimension": "Agency activity",
   "statement": "Producing agency branch locations rose 148% from the prior-year quarter, alongside 87% growth in quote volume.",
   "event_date": "2026-06",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PG5"
   ]
  }
 ]
}