{
 "company": "pinterest",
 "as_of": "2026-10-04",
 "choices": [
  {
   "id": "pinterest-p01",
   "business": "Visual discovery and advertising",
   "category": "product",
   "dimension": "Pivot from Tote",
   "statement": "The historical account connects the earlier shopping application to a product centered on collecting visual ideas.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PI8"
   ]
  },
  {
   "id": "pinterest-p02",
   "business": "Visual discovery and advertising",
   "category": "product",
   "dimension": "Boards",
   "statement": "Users organized saved material into themed boards.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PI8"
   ]
  },
  {
   "id": "pinterest-g01",
   "business": "Visual discovery and advertising",
   "category": "go_to_market",
   "dimension": "Blogger community",
   "statement": "Pin It Forward connected early boards with a network of design and lifestyle bloggers.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PI8"
   ]
  },
  {
   "id": "pinterest-g02",
   "business": "Visual discovery and advertising",
   "category": "go_to_market",
   "dimension": "Offline contact",
   "statement": "Early community meetups helped founders understand engaged users.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PI8"
   ]
  },
  {
   "id": "pinterest-g03",
   "business": "Visual discovery and advertising",
   "category": "go_to_market",
   "dimension": "SEO growth team",
   "statement": "The company organized a team around search-engine acquisition.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PI7"
   ]
  },
  {
   "id": "pinterest-g04",
   "business": "Visual discovery and advertising",
   "category": "go_to_market",
   "dimension": "Local landing pages",
   "statement": "Growth work included creating local landing pages and fixing linking issues.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PI7"
   ]
  },
  {
   "id": "pinterest-g05",
   "business": "Visual discovery and advertising",
   "category": "go_to_market",
   "dimension": "Activation goals",
   "statement": "Casey Winters described changing goals to absolute activated-user measures.",
   "event_date": "2016",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PI7"
   ]
  },
  {
   "id": "pinterest-p03",
   "business": "Visual discovery and advertising",
   "category": "product",
   "dimension": "Pins",
   "statement": "Users saved visual content as Pins.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-p04",
   "business": "Visual discovery and advertising",
   "category": "product",
   "dimension": "Taste signals",
   "statement": "Saved Pins and boards provided signals for recommendations.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-p05",
   "business": "Visual discovery and advertising",
   "category": "product",
   "dimension": "Home feed",
   "statement": "The service presented a personalized discovery feed.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-p06",
   "business": "Visual discovery and advertising",
   "category": "product",
   "dimension": "Search",
   "statement": "Users could search for ideas rather than only follow people.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-p07",
   "business": "Visual discovery and advertising",
   "category": "product",
   "dimension": "Visual search",
   "statement": "Computer vision and Lens supported visual discovery.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-p08",
   "business": "Visual discovery and advertising",
   "category": "product",
   "dimension": "Linked destinations",
   "statement": "Pins could connect users with outside sites.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-p09",
   "business": "Visual discovery and advertising",
   "category": "product",
   "dimension": "Commercial content",
   "statement": "Businesses supplied content and advertisements relevant to discovery.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-g06",
   "business": "Visual discovery and advertising",
   "category": "go_to_market",
   "dimension": "Free user access",
   "statement": "Consumers could use discovery and saving without a paid subscription.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-g07",
   "business": "Visual discovery and advertising",
   "category": "go_to_market",
   "dimension": "Advertising revenue",
   "statement": "Advertisers paid to reach users through promoted content.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-g08",
   "business": "Visual discovery and advertising",
   "category": "go_to_market",
   "dimension": "Early commercial intent",
   "statement": "The company positioned planning and unbranded discovery as valuable to advertisers.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-g09",
   "business": "Visual discovery and advertising",
   "category": "go_to_market",
   "dimension": "Search dependency",
   "statement": "The filing identified external search-engine referrals as a source of traffic and risk.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI1"
   ]
  },
  {
   "id": "pinterest-p10",
   "business": "Visual discovery and advertising",
   "category": "product",
   "dimension": "Audience scale",
   "statement": "The annual report recorded 619 million monthly active users at year end.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI6"
   ]
  },
  {
   "id": "pinterest-g10",
   "business": "Visual discovery and advertising",
   "category": "go_to_market",
   "dimension": "Revenue scale",
   "statement": "Pinterest reported approximately $4.221 billion in 2025 revenue.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PI6"
   ]
  }
 ]
}