{
 "company": "paypal",
 "as_of": "2026-10-06",
 "choices": [
  {
   "id": "paypal-p01",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "product",
   "dimension": "Payment identity",
   "statement": "PayPal users sent payments to email addresses.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-p02",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "product",
   "dimension": "Funding",
   "statement": "Payments could be funded from cards, bank accounts or PayPal balances.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-p03",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "product",
   "dimension": "Account design",
   "statement": "PayPal offered personal, premier and business accounts.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-p04",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "product",
   "dimension": "Merchant tools",
   "statement": "Sellers could add PayPal payment buttons to listings and websites.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-p05",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "product",
   "dimension": "Risk",
   "statement": "PayPal used transaction review and fraud detection to manage payment losses.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-g01",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "go_to_market",
   "dimension": "Initial market",
   "statement": "PayPal concentrated early use in online auctions.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-g02",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "go_to_market",
   "dimension": "Referral incentive",
   "statement": "PayPal paid bonuses to qualifying new users and referrers.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-g03",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "go_to_market",
   "dimension": "Monetization",
   "statement": "PayPal charged fees on payments received by premier and business accounts.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-g04",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "go_to_market",
   "dimension": "Free access",
   "statement": "Personal accounts supplied a lower-friction entry route.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-g05",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "go_to_market",
   "dimension": "International",
   "statement": "PayPal extended service outside the United States.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-g06",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "go_to_market",
   "dimension": "Distribution risk",
   "statement": "PayPal operated on eBay without a contractual distribution agreement before acquisition.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP1"
   ]
  },
  {
   "id": "paypal-g07",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "go_to_market",
   "dimension": "Corporate structure",
   "statement": "PayPal separated from eBay as an independent public company.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP2"
   ]
  },
  {
   "id": "paypal-p06",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "product",
   "dimension": "Processing",
   "statement": "Braintree offered payment processing to enterprise merchants.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP2"
   ]
  },
  {
   "id": "paypal-p07",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "product",
   "dimension": "Checkout",
   "statement": "Branded PayPal checkout let shoppers pay using their PayPal accounts.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP2"
   ]
  },
  {
   "id": "paypal-p08",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "product",
   "dimension": "Payouts",
   "statement": "Hyperwallet supported business payouts.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP2"
   ]
  },
  {
   "id": "paypal-p09",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "product",
   "dimension": "Financing",
   "statement": "PayPal offered merchant financing products.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP2"
   ]
  },
  {
   "id": "paypal-p10",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "product",
   "dimension": "Merchant platform",
   "statement": "PayPal Open organized services for merchant customers.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP2"
   ]
  },
  {
   "id": "paypal-g08",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "go_to_market",
   "dimension": "Customer segmentation",
   "statement": "PayPal served consumers, small businesses and enterprise merchants.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP2"
   ]
  },
  {
   "id": "paypal-g09",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "go_to_market",
   "dimension": "Pricing correction",
   "statement": "PayPal renegotiated Braintree merchant terms with greater emphasis on profitable growth.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP2"
   ]
  },
  {
   "id": "paypal-g10",
   "business": "Merchant payment acceptance and processing, including PayPal checkout and Braintree",
   "category": "go_to_market",
   "dimension": "Economics",
   "statement": "PayPal reported transaction margin dollars alongside payment volume.",
   "event_date": "2026-07-28",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PP3"
   ]
  }
 ]
}