{
 "company": "parse",
 "as_of": "2026-10-05",
 "choices": [
  {
   "id": "parse-p01",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Initial SDK",
   "statement": "Parse began with an iOS library for saving and retrieving structured data.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-p02",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Data modeling",
   "statement": "The early service inferred structure from client objects rather than requiring developers to configure a schema first.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-p03",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Network handling",
   "statement": "The SDK handled networking and caching work between the client and backend.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-g01",
   "business": "Hosted mobile backend",
   "category": "go_to_market",
   "dimension": "Initial customer",
   "statement": "The founders focused on developers building the mobile front end rather than experienced backend operators.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-p04",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Accounts",
   "statement": "User accounts and permissions became part of the hosted service before acquisition.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-p05",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Messaging",
   "statement": "Push notifications were included in the expanded service.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-p06",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Analytics",
   "statement": "Parse added application analytics.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-p07",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Backend logic",
   "statement": "Cloud Code let developers execute JavaScript business logic on Parse's servers.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-p08",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Administration",
   "statement": "A graphical interface let agency or client staff work with data and push notifications.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-p09",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Cross-platform support",
   "statement": "By the acquisition period the service supported mobile development across platforms.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA2"
   ]
  },
  {
   "id": "parse-g02",
   "business": "Hosted mobile backend",
   "category": "go_to_market",
   "dimension": "Free entry",
   "statement": "A generous free tier helped developers start projects without paying.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-g03",
   "business": "Hosted mobile backend",
   "category": "go_to_market",
   "dimension": "Support",
   "statement": "The small team provided substantial hands-on developer support, sometimes extending to customers' own code.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-g04",
   "business": "Hosted mobile backend",
   "category": "go_to_market",
   "dimension": "Paying segment",
   "statement": "Small mobile game developers were one early source of revenue, according to Sukhar.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-g05",
   "business": "Hosted mobile backend",
   "category": "go_to_market",
   "dimension": "Agency segment",
   "statement": "Creative agencies paid for tools that reduced backend work on client apps.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-g06",
   "business": "Hosted mobile backend",
   "category": "go_to_market",
   "dimension": "Price ceiling",
   "statement": "Sukhar described a tradeoff between funding reliability and support and keeping the service attractive against building on AWS.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-g07",
   "business": "Hosted mobile backend",
   "category": "go_to_market",
   "dimension": "Financing alternative",
   "statement": "Sukhar says Parse had Series B term sheets when it chose to sell.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "PA1"
   ]
  },
  {
   "id": "parse-g08",
   "business": "Hosted mobile backend",
   "category": "go_to_market",
   "dimension": "Acquisition",
   "statement": "Facebook completed the acquisition near the end of April 2013; reporting put the price at $85m excluding retention and bonuses.",
   "event_date": "2013-04",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PA6"
   ]
  },
  {
   "id": "parse-g09",
   "business": "Hosted mobile backend",
   "category": "go_to_market",
   "dimension": "Developer event",
   "statement": "A dedicated developer event and Zuckerberg's appearance gave the acquired service public backing.",
   "event_date": "2013-09-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "PA2"
   ]
  },
  {
   "id": "parse-p10",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Migration",
   "statement": "The official migration guide directs developers to run Parse Server and a separate MongoDB backend after hosted shutdown.",
   "event_date": "2017-01-30",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PA5"
   ]
  },
  {
   "id": "parse-p11",
   "business": "Hosted mobile backend",
   "category": "product",
   "dimension": "Compatibility limits",
   "statement": "Migration required attention to file URLs, authentication settings and other differences from the hosted service.",
   "event_date": "2017-01-30",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PA5"
   ]
  },
  {
   "id": "parse-g10",
   "business": "Hosted mobile backend",
   "category": "go_to_market",
   "dimension": "Customer transition",
   "statement": "Migration documentation supported a move from the hosted product to self-operated or separately hosted infrastructure.",
   "event_date": "2017-01-30",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "PA5"
   ]
  }
 ]
}