{
 "company": "pagerduty",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "pagerduty-p01",
   "business": "Digital incident response",
   "category": "product",
   "dimension": "Alert input",
   "statement": "The service accepted API calls and email from existing monitors.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD2"
   ]
  },
  {
   "id": "pagerduty-p02",
   "business": "Digital incident response",
   "category": "product",
   "dimension": "On-call routing",
   "statement": "Alerts were routed to the scheduled on-call person.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD2"
   ]
  },
  {
   "id": "pagerduty-p03",
   "business": "Digital incident response",
   "category": "product",
   "dimension": "Escalation",
   "statement": "Unanswered alerts could escalate to secondary and tertiary responders.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD2"
   ]
  },
  {
   "id": "pagerduty-g01",
   "business": "Digital incident response",
   "category": "go_to_market",
   "dimension": "Beta",
   "statement": "Early users evaluated the beta free of charge.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD2"
   ]
  },
  {
   "id": "pagerduty-g03",
   "business": "Digital incident response",
   "category": "go_to_market",
   "dimension": "Early adopters",
   "statement": "The founder identified AdMob and Rutgers as early customers.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD2"
   ]
  },
  {
   "id": "pagerduty-g02",
   "business": "Digital incident response",
   "category": "go_to_market",
   "dimension": "Paid launch",
   "statement": "A paid version launched in December 2009.",
   "event_date": "2009-12",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD2"
   ]
  },
  {
   "id": "pagerduty-p04",
   "business": "Digital incident response",
   "category": "product",
   "dimension": "Integrations",
   "statement": "The product integrated with hundreds of operational tools.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD4"
   ]
  },
  {
   "id": "pagerduty-p05",
   "business": "Digital incident response",
   "category": "product",
   "dimension": "Response coordination",
   "statement": "The offer extended into coordinating incident response.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD4"
   ]
  },
  {
   "id": "pagerduty-p06",
   "business": "Digital incident response",
   "category": "product",
   "dimension": "Operational analytics",
   "statement": "The platform offered operational analytics alongside incident handling.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD4"
   ]
  },
  {
   "id": "pagerduty-g04",
   "business": "Digital incident response",
   "category": "go_to_market",
   "dimension": "Self-service evaluation",
   "statement": "Prospective customers could evaluate the service through a trial.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD4"
   ]
  },
  {
   "id": "pagerduty-g05",
   "business": "Digital incident response",
   "category": "go_to_market",
   "dimension": "Sales organization",
   "statement": "A sales organization supplemented online adoption.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD4"
   ]
  },
  {
   "id": "pagerduty-g06",
   "business": "Digital incident response",
   "category": "go_to_market",
   "dimension": "Account expansion",
   "statement": "Dollar-based net retention reached 140% at January 2019.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "PD4"
   ]
  }
 ]
}