{
 "company": "opendoor",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "opendoor-p01",
   "business": "Home buying and resale",
   "category": "product",
   "dimension": "Direct purchase",
   "statement": "The first Phoenix transaction bought a retiring couple\u2019s home directly.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "OD2"
   ]
  },
  {
   "id": "opendoor-g01",
   "business": "Home buying and resale",
   "category": "go_to_market",
   "dimension": "First market",
   "statement": "The company began buying homes in Phoenix.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "OD2"
   ]
  },
  {
   "id": "opendoor-p07",
   "business": "Home buying and resale",
   "category": "product",
   "dimension": "Buyer representation",
   "statement": "Buy with Opendoor extended the buying service to homes listed by others in selected markets.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-g02",
   "business": "Home buying and resale",
   "category": "go_to_market",
   "dimension": "Observed adoption",
   "statement": "Opendoor sold roughly 19,000 homes in 2019.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-p02",
   "business": "Home buying and resale",
   "category": "product",
   "dimension": "Online offer",
   "statement": "Sellers could request a cash offer through the website or mobile app.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-p03",
   "business": "Home buying and resale",
   "category": "product",
   "dimension": "Home assessment",
   "statement": "A virtual interior assessment and contact-free exterior assessment verified home information.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-p04",
   "business": "Home buying and resale",
   "category": "product",
   "dimension": "Closing date",
   "statement": "Sellers could select a preferred closing date.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-p05",
   "business": "Home buying and resale",
   "category": "product",
   "dimension": "Electronic closing",
   "statement": "Electronic closing was offered where permitted.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-p06",
   "business": "Home buying and resale",
   "category": "product",
   "dimension": "Self-tours",
   "statement": "Buyers could tour owned homes using the app without arranging a conventional showing.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-p08",
   "business": "Home buying and resale",
   "category": "product",
   "dimension": "Trade-in",
   "statement": "A coordinated buying and selling product addressed resale contingencies and double moves.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-p09",
   "business": "Home buying and resale",
   "category": "product",
   "dimension": "Title and escrow",
   "statement": "The transaction offering included title insurance and escrow services.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-g03",
   "business": "Home buying and resale",
   "category": "go_to_market",
   "dimension": "Seller pricing",
   "statement": "The filing reported different seller conversion rates at 6% and 10% service charges.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-g04",
   "business": "Home buying and resale",
   "category": "go_to_market",
   "dimension": "Qualified demand",
   "statement": "Its real-seller conversion metric counted homeowners who sold to Opendoor or listed within 60 days of the offer.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-g05",
   "business": "Home buying and resale",
   "category": "go_to_market",
   "dimension": "Alternative offer",
   "statement": "List with Opendoor gave eligible sellers a listing option in selected markets.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD1"
   ]
  },
  {
   "id": "opendoor-g06",
   "business": "Home buying and resale",
   "category": "go_to_market",
   "dimension": "Portal partnership",
   "statement": "Opendoor announced a multiyear Zillow partnership in July 2022.",
   "event_date": "2022",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "OD3"
   ]
  },
  {
   "id": "opendoor-g07",
   "business": "Home buying and resale",
   "category": "go_to_market",
   "dimension": "Market expansion",
   "statement": "Nine additional markets took coverage to more than 50 markets in 2022.",
   "event_date": "2022",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "OD3"
   ]
  },
  {
   "id": "opendoor-p10",
   "business": "Home buying and resale",
   "category": "product",
   "dimension": "Cash Plus",
   "statement": "Cash Plus paid an initial amount and allowed the seller to receive remaining resale proceeds after specified costs and fees.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD5"
   ]
  },
  {
   "id": "opendoor-g08",
   "business": "Home buying and resale",
   "category": "go_to_market",
   "dimension": "Direct acquisition",
   "statement": "Demand came through organic awareness, word of mouth and targeted paid media.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD5"
   ]
  },
  {
   "id": "opendoor-g09",
   "business": "Home buying and resale",
   "category": "go_to_market",
   "dimension": "Partner acquisition",
   "statement": "Homebuilders, real estate agents and online portals were named acquisition channels.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD5"
   ]
  },
  {
   "id": "opendoor-g10",
   "business": "Home buying and resale",
   "category": "go_to_market",
   "dimension": "Service attachment",
   "statement": "In markets offering title services, those services were used in over 80% of Opendoor transactions closed during 2025.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "OD5"
   ]
  }
 ]
}