{
 "company": "netflix",
 "as_of": "2026-09-25",
 "choices": [
  {
   "id": "netflix-g01",
   "business": "DVD by mail",
   "category": "go_to_market",
   "dimension": "Sales exit",
   "statement": "Stopped selling DVDs in a single day, giving up most revenue, to avoid competing with Amazon on a commodity.",
   "event_date": "1998",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "NF25"
   ]
  },
  {
   "id": "netflix-p01",
   "business": "DVD by mail",
   "category": "product",
   "dimension": "Origin",
   "statement": "Website launched in April 1998 renting and selling DVDs one title at a time; revenue came mainly from individual rentals through January 1999.",
   "event_date": "1998-04",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF38"
   ]
  },
  {
   "id": "netflix-p02",
   "business": "DVD by mail",
   "category": "product",
   "dimension": "Service design",
   "statement": "Members keep discs at home with no due dates or late fees; a queue sends the next disc on return.",
   "event_date": "1999-09",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "NF25"
   ]
  },
  {
   "id": "netflix-g02",
   "business": "DVD by mail",
   "category": "go_to_market",
   "dimension": "Subscription price",
   "statement": "$15.95 a month for four titles from September 1999; unlimited titles for $19.95 from February 2000.",
   "event_date": "1999-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF38"
   ]
  },
  {
   "id": "netflix-g03",
   "business": "DVD by mail",
   "category": "go_to_market",
   "dimension": "Studio terms",
   "statement": "Revenue-sharing agreements with more than 50 studios and distributors; equity issued to five studios in 2000 and 2001.",
   "event_date": "2000",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF38"
   ]
  },
  {
   "id": "netflix-p03",
   "business": "Whole company",
   "category": "product",
   "dimension": "Recommendations",
   "statement": "In-house recommendation service built on member ratings; members chose 97 percent of more than 14,500 titles in Q4 2002.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "NF38"
   ]
  },
  {
   "id": "netflix-g04",
   "business": "DVD by mail",
   "category": "go_to_market",
   "dimension": "Free trial",
   "statement": "14-day free trial with about 90 percent conversion; inserts in DVD player boxes and Best Buy point-of-sale.",
   "event_date": "2002",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "NF38"
   ]
  },
  {
   "id": "netflix-g05",
   "business": "DVD by mail",
   "category": "go_to_market",
   "dimension": "Delivery",
   "statement": "18 shipping centers; one-day delivery targeted for about 70 percent of subscribers by end of 2003.",
   "event_date": "2003-03",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "NF38"
   ]
  },
  {
   "id": "netflix-p04",
   "business": "Whole company",
   "category": "product",
   "dimension": "Recommendations",
   "statement": "About 1.7 billion ratings; the service creates a customized store for each subscriber and demand for the entire library.",
   "event_date": "2006",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "NF13"
   ]
  },
  {
   "id": "netflix-p05",
   "business": "Whole company",
   "category": "product",
   "dimension": "Netflix Prize",
   "statement": "$1 million offered for a 10 percent improvement on Cinematch; two methods later put into production.",
   "event_date": "2006",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF29"
   ]
  },
  {
   "id": "netflix-g06",
   "business": "DVD by mail",
   "category": "go_to_market",
   "dimension": "Plans",
   "statement": "Plans from $4.99 a month with no due dates, late fees or shipping fees; 6.3 million subscribers.",
   "event_date": "2006-12",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "NF13"
   ]
  },
  {
   "id": "netflix-p06",
   "business": "Streaming",
   "category": "product",
   "dimension": "Instant viewing",
   "statement": "Instant viewing on Windows PCs with about 1,000 titles.",
   "event_date": "2007-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF24"
   ]
  },
  {
   "id": "netflix-g07",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Bundle terms",
   "statement": "Instant viewing free to DVD subscribers with hours tied to plan price ($18 plan, 18 hours).",
   "event_date": "2007-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF24"
   ]
  },
  {
   "id": "netflix-p07",
   "business": "Streaming",
   "category": "product",
   "dimension": "Own player declined",
   "statement": "A Netflix-built streaming player weeks from launch was cancelled and its team spun out as Roku.",
   "event_date": "2007-12",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "NF31"
   ]
  },
  {
   "id": "netflix-p08",
   "business": "Streaming",
   "category": "product",
   "dimension": "Television player",
   "statement": "Netflix Player by Roku at $99.99 streams the instant queue to the TV.",
   "event_date": "2008-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF14"
   ]
  },
  {
   "id": "netflix-g08",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Content license",
   "statement": "Starz Play: about 1,000 films a year at no extra cost to subscribers.",
   "event_date": "2008-10",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF21"
   ]
  },
  {
   "id": "netflix-p09",
   "business": "Streaming",
   "category": "product",
   "dimension": "Device reach",
   "statement": "Streaming through Xbox 360, PlayStation 3, internet TVs, Blu-ray players, TiVo and Roku.",
   "event_date": "2010-02",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "NF22"
   ]
  },
  {
   "id": "netflix-g09",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Content terms",
   "statement": "Streaming content generally licensed for a fixed fee for the term of the license.",
   "event_date": "2010-02",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "NF22"
   ]
  },
  {
   "id": "netflix-g10",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Canada",
   "statement": "Streaming-only service in Canada at $7.99 a month.",
   "event_date": "2010-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF37"
   ]
  },
  {
   "id": "netflix-g11",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Streaming-only plan",
   "statement": "$7.99 US streaming-only plan; streaming-plus-DVD plan raised to $9.99.",
   "event_date": "2010-11",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF15"
   ]
  },
  {
   "id": "netflix-g12",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Original series",
   "statement": "Two seasons of House of Cards committed without a pilot; Netflix takes streaming rights.",
   "event_date": "2011-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF26"
   ]
  },
  {
   "id": "netflix-g13",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Supplier exit",
   "statement": "Starz ends renewal negotiations; its content leaves Netflix on February 28, 2012.",
   "event_date": "2011-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF20"
   ]
  },
  {
   "id": "netflix-p10",
   "business": "Whole company",
   "category": "product",
   "dimension": "Product boundary",
   "statement": "Qwikster separation abandoned; DVD and streaming kept on one website and account.",
   "event_date": "2011-10",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF16"
   ]
  },
  {
   "id": "netflix-g14",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "International pacing",
   "statement": "Latin America launched; UK and Ireland planned; new markets paused until global profitability.",
   "event_date": "2011-10",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF18"
   ]
  },
  {
   "id": "netflix-p11",
   "business": "Whole company",
   "category": "product",
   "dimension": "Streaming recommendations",
   "statement": "Personalized homepage rows; recommendation shifted from predicting ratings to ranking for immediate viewing.",
   "event_date": "2012-04",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "NF29"
   ]
  },
  {
   "id": "netflix-p12",
   "business": "Streaming",
   "category": "product",
   "dimension": "Delivery network",
   "statement": "Open Connect announced: a single-purpose Netflix CDN with free appliances for ISPs.",
   "event_date": "2012-06",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF32"
   ]
  },
  {
   "id": "netflix-g15",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Exclusive window",
   "statement": "Exclusive Pay 1 home for Disney theatrical releases from 2016.",
   "event_date": "2012-12",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF40"
   ]
  },
  {
   "id": "netflix-p13",
   "business": "Streaming",
   "category": "product",
   "dimension": "Release format",
   "statement": "All 13 episodes of House of Cards released at once in every Netflix territory.",
   "event_date": "2013-02",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF11"
   ]
  },
  {
   "id": "netflix-p16",
   "business": "Whole company",
   "category": "product",
   "dimension": "Recommendation value",
   "statement": "About 80 percent of hours from recommendations; personalization valued at more than $1 billion a year in retention.",
   "event_date": "2015-12",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "NF30"
   ]
  },
  {
   "id": "netflix-g16",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Global launch",
   "statement": "Service launched in 130 additional countries at once.",
   "event_date": "2016-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF5"
   ]
  },
  {
   "id": "netflix-p14",
   "business": "Streaming",
   "category": "product",
   "dimension": "Delivery network",
   "statement": "Open Connect delivers 100 percent of video traffic from close to 1,000 locations; server throughput from 8 to over 90 Gbps since 2012.",
   "event_date": "2016-03",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "NF3"
   ]
  },
  {
   "id": "netflix-p15",
   "business": "Streaming",
   "category": "product",
   "dimension": "Global recommendations",
   "statement": "Members grouped into about 1,300 taste communities by viewing behavior, not region.",
   "event_date": "2017-03",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "NF36"
   ]
  },
  {
   "id": "netflix-g17",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Ad tier",
   "statement": "Basic with Ads announced for November 2022.",
   "event_date": "2022-10",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF9"
   ]
  },
  {
   "id": "netflix-g18",
   "business": "Streaming",
   "category": "go_to_market",
   "dimension": "Paid sharing",
   "statement": "US household-sharing rules with paid extra members.",
   "event_date": "2023-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "NF10"
   ]
  }
 ]
}