{
 "company": "myspace",
 "as_of": "2026-10-04",
 "choices": [
  {
   "id": "myspace-p01",
   "business": "Social networking and entertainment",
   "category": "product",
   "dimension": "Public profiles",
   "statement": "The service offered personal profiles connected through friendship links.",
   "event_date": "2003",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS9"
   ]
  },
  {
   "id": "myspace-p02",
   "business": "Social networking and entertainment",
   "category": "product",
   "dimension": "Profile customization",
   "statement": "Users could customize the presentation of their pages.",
   "event_date": "2003",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS9"
   ]
  },
  {
   "id": "myspace-p03",
   "business": "Social networking and entertainment",
   "category": "product",
   "dimension": "Music participation",
   "statement": "Bands and fans became important participant groups.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS9"
   ]
  },
  {
   "id": "myspace-p04",
   "business": "Social networking and entertainment",
   "category": "product",
   "dimension": "Social discovery",
   "statement": "Visible connections allowed users to browse relationships and communities.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS9"
   ]
  },
  {
   "id": "myspace-g01",
   "business": "Social networking and entertainment",
   "category": "go_to_market",
   "dimension": "Band-led recruitment",
   "statement": "Musicians and fans helped bring one another onto the service.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS9"
   ]
  },
  {
   "id": "myspace-g02",
   "business": "Social networking and entertainment",
   "category": "go_to_market",
   "dimension": "Parent acquisition agreement",
   "statement": "News Corporation agreed to acquire Intermix Media, MySpace's parent, for $580 million.",
   "event_date": "2005-07-18",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MS6"
   ]
  },
  {
   "id": "myspace-g03",
   "business": "Social networking and entertainment",
   "category": "go_to_market",
   "dimension": "Parent acquisition completion",
   "statement": "News Corporation completed the Intermix transaction.",
   "event_date": "2005-09-30",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MS7"
   ]
  },
  {
   "id": "myspace-p05",
   "business": "Social networking and entertainment",
   "category": "product",
   "dimension": "Youth adoption",
   "statement": "The research account identifies the role of young users in the network's growth.",
   "event_date": "2007",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS9"
   ]
  },
  {
   "id": "myspace-g04",
   "business": "Social networking and entertainment",
   "category": "go_to_market",
   "dimension": "Advertising pressure",
   "statement": "Founders later described revenue demands affecting product decisions.",
   "event_date": "2007",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS2"
   ]
  },
  {
   "id": "myspace-g05",
   "business": "Social networking and entertainment",
   "category": "go_to_market",
   "dimension": "Audience monetization",
   "statement": "Advertising was central to the commercial model.",
   "event_date": "2007",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS2"
   ]
  },
  {
   "id": "myspace-p06",
   "business": "Social networking and entertainment",
   "category": "product",
   "dimension": "Music service",
   "statement": "The CEO discussed music as a central product area.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS4"
   ]
  },
  {
   "id": "myspace-p07",
   "business": "Social networking and entertainment",
   "category": "product",
   "dimension": "Mobile access",
   "statement": "Mobile was among the product directions discussed by management.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS4"
   ]
  },
  {
   "id": "myspace-g06",
   "business": "Social networking and entertainment",
   "category": "go_to_market",
   "dimension": "Advertiser proposition",
   "statement": "Management presented the audience and entertainment activity as commercial assets.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS4"
   ]
  },
  {
   "id": "myspace-p08",
   "business": "Social networking and entertainment",
   "category": "product",
   "dimension": "Entertainment redesign",
   "statement": "MySpace relaunched around music and entertainment.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS3"
   ]
  },
  {
   "id": "myspace-p09",
   "business": "Social networking and entertainment",
   "category": "product",
   "dimension": "Streaming catalog",
   "statement": "The sale announcement described freely streamable audio and video.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS10"
   ]
  },
  {
   "id": "myspace-p10",
   "business": "Social networking and entertainment",
   "category": "product",
   "dimension": "Artist tools",
   "statement": "The continuing product offered artists tools to reach audiences.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS10"
   ]
  },
  {
   "id": "myspace-g07",
   "business": "Social networking and entertainment",
   "category": "go_to_market",
   "dimension": "Google advertising agreement",
   "statement": "The contemporary account identified the Google advertising arrangement as financially significant.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS3"
   ]
  },
  {
   "id": "myspace-g08",
   "business": "Social networking and entertainment",
   "category": "go_to_market",
   "dimension": "Strategic refocus",
   "statement": "The company sought a more focused entertainment identity as broad social use declined.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS3"
   ]
  },
  {
   "id": "myspace-g09",
   "business": "Social networking and entertainment",
   "category": "go_to_market",
   "dimension": "New owner",
   "statement": "Specific Media announced that it had acquired Myspace from News Corporation.",
   "event_date": "2011-06-29",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS10"
   ]
  },
  {
   "id": "myspace-g10",
   "business": "Social networking and entertainment",
   "category": "go_to_market",
   "dimension": "Reported transaction value",
   "statement": "The completed-sale update reported a price of $35 million; official terms were confidential.",
   "event_date": "2011-06-29",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "MS11"
   ]
  }
 ]
}