{
 "company": "match-com",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "match-com-p01",
   "business": "Match.com dating service",
   "category": "product",
   "dimension": "Profile search",
   "statement": "Members could browse profiles using personal criteria.",
   "event_date": "1995",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "MC1"
   ]
  },
  {
   "id": "match-com-p02",
   "business": "Match.com dating service",
   "category": "product",
   "dimension": "Eligibility",
   "statement": "The launch service accepted adults with email accounts.",
   "event_date": "1995",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "MC1"
   ]
  },
  {
   "id": "match-com-p03",
   "business": "Match.com dating service",
   "category": "product",
   "dimension": "Questionnaire",
   "statement": "Maier recalls removing the exact-weight question.",
   "event_date": "1995",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "MC5"
   ]
  },
  {
   "id": "match-com-p04",
   "business": "Match.com dating service",
   "category": "product",
   "dimension": "Member-authored profiles",
   "statement": "The initial questionnaire supplied profiles that other members could read.",
   "event_date": "1995",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "MC5"
   ]
  },
  {
   "id": "match-com-g06",
   "business": "Match.com dating service",
   "category": "go_to_market",
   "dimension": "Target participation",
   "statement": "The early team deliberately sought women to attract a balanced dating audience.",
   "event_date": "1995",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "MC5"
   ]
  },
  {
   "id": "match-com-g07",
   "business": "Match.com dating service",
   "category": "go_to_market",
   "dimension": "Pricing plan",
   "statement": "Kremen described planned fees at or below print-personals prices; the launch report did not establish implemented prices.",
   "event_date": "1995",
   "date_precision": "year",
   "evidence_kind": "announced_plan",
   "sources": [
    "MC1"
   ]
  },
  {
   "id": "match-com-p05",
   "business": "Match.com dating service",
   "category": "product",
   "dimension": "Suggested matches",
   "statement": "Match offered algorithmic recommendations alongside search.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MC2"
   ]
  },
  {
   "id": "match-com-p06",
   "business": "Match.com dating service",
   "category": "product",
   "dimension": "Offline events",
   "statement": "Match promoted live events for members.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MC2"
   ]
  },
  {
   "id": "match-com-p07",
   "business": "Match.com dating service",
   "category": "product",
   "dimension": "Communication",
   "statement": "Messaging was generally part of paid membership.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MC2"
   ]
  },
  {
   "id": "match-com-g01",
   "business": "Match.com dating service",
   "category": "go_to_market",
   "dimension": "Subscription access",
   "statement": "Members generally paid to communicate.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MC2"
   ]
  },
  {
   "id": "match-com-g02",
   "business": "Match.com dating service",
   "category": "go_to_market",
   "dimension": "Repeat usage",
   "statement": "Match listed returning users as an acquisition source.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MC2"
   ]
  },
  {
   "id": "match-com-g03",
   "business": "Match.com dating service",
   "category": "go_to_market",
   "dimension": "Portfolio promotion",
   "statement": "Match and North American affinity brands obtained approximately 11% of new registrations through cross-promotion in the third quarter.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MC2"
   ]
  },
  {
   "id": "match-com-g04",
   "business": "Match.com dating service",
   "category": "go_to_market",
   "dimension": "Multiple services",
   "statement": "The filing described consumers using more than one dating product.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MC2"
   ]
  },
  {
   "id": "match-com-g08",
   "business": "Match.com dating service",
   "category": "go_to_market",
   "dimension": "Paid marketing",
   "statement": "Match used paid marketing alongside word of mouth.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MC2"
   ]
  },
  {
   "id": "match-com-p08",
   "business": "Match.com dating service",
   "category": "product",
   "dimension": "Brand separation",
   "statement": "Match remained a distinct service within the Evergreen and Emerging portfolio.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MC3"
   ]
  },
  {
   "id": "match-com-g05",
   "business": "Match.com dating service",
   "category": "go_to_market",
   "dimension": "Paid customer contraction",
   "statement": "Match was among the brands experiencing a decline in payers.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "MC3"
   ]
  }
 ]
}