{
 "company": "lyft",
 "as_of": "2026-10-04",
 "choices": [
  {
   "id": "lyft-p01",
   "business": "On-demand passenger transportation",
   "category": "product",
   "dimension": "Mobile matching",
   "statement": "The service connected riders and drivers through a smartphone application.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "LY6"
   ]
  },
  {
   "id": "lyft-p02",
   "business": "On-demand passenger transportation",
   "category": "product",
   "dimension": "Private-car supply",
   "statement": "Drivers used their own vehicles to provide rides.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY4"
   ]
  },
  {
   "id": "lyft-p03",
   "business": "On-demand passenger transportation",
   "category": "product",
   "dimension": "Pickup availability",
   "statement": "Short pickup waits were an explicit operating priority during demand surges.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY4"
   ]
  },
  {
   "id": "lyft-p04",
   "business": "On-demand passenger transportation",
   "category": "product",
   "dimension": "Service identity",
   "statement": "The company cultivated a friendly rider and driver experience.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY4"
   ]
  },
  {
   "id": "lyft-g01",
   "business": "On-demand passenger transportation",
   "category": "go_to_market",
   "dimension": "Brand alternative",
   "statement": "Lyft attracted attention as an alternative during Uber's reputational crises.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY4"
   ]
  },
  {
   "id": "lyft-g02",
   "business": "On-demand passenger transportation",
   "category": "go_to_market",
   "dimension": "Driver incentives",
   "statement": "The company used bonuses to mobilize drivers when requests increased.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY4"
   ]
  },
  {
   "id": "lyft-g03",
   "business": "On-demand passenger transportation",
   "category": "go_to_market",
   "dimension": "Local operations",
   "statement": "Employees worked to preserve pickup availability during the demand spike.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY4"
   ]
  },
  {
   "id": "lyft-p05",
   "business": "On-demand passenger transportation",
   "category": "product",
   "dimension": "Ride frequency",
   "statement": "The S-1 comparison distinguished riders, rides and bookings rather than treating them as interchangeable.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY3"
   ]
  },
  {
   "id": "lyft-g04",
   "business": "On-demand passenger transportation",
   "category": "go_to_market",
   "dimension": "Rider multihoming",
   "statement": "Riders could compare and use more than one ride-hailing application.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY2"
   ]
  },
  {
   "id": "lyft-g05",
   "business": "On-demand passenger transportation",
   "category": "go_to_market",
   "dimension": "Driver multihoming",
   "statement": "Drivers could supply competing platforms, limiting exclusivity.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY2"
   ]
  },
  {
   "id": "lyft-g06",
   "business": "On-demand passenger transportation",
   "category": "go_to_market",
   "dimension": "Geographic scope",
   "statement": "Lyft and Uber's disclosed businesses differed in geographic scope.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY3"
   ]
  },
  {
   "id": "lyft-g07",
   "business": "On-demand passenger transportation",
   "category": "go_to_market",
   "dimension": "Competitor bundle",
   "statement": "Uber's food-delivery activity complicated direct comparisons of ride economics.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "LY3"
   ]
  },
  {
   "id": "lyft-p06",
   "business": "On-demand passenger transportation",
   "category": "product",
   "dimension": "Upfront ride information",
   "statement": "The application presented trip and price information to riders.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "LY6"
   ]
  },
  {
   "id": "lyft-p07",
   "business": "On-demand passenger transportation",
   "category": "product",
   "dimension": "Multiple ride offerings",
   "statement": "The platform offered different ride options for customer needs.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "LY6"
   ]
  },
  {
   "id": "lyft-p08",
   "business": "On-demand passenger transportation",
   "category": "product",
   "dimension": "Driver application",
   "statement": "Drivers used the platform to receive and fulfill ride requests.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "LY6"
   ]
  },
  {
   "id": "lyft-p09",
   "business": "On-demand passenger transportation",
   "category": "product",
   "dimension": "Bikes and scooters",
   "statement": "The business also operated shared bikes and scooters.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "LY6"
   ]
  },
  {
   "id": "lyft-p10",
   "business": "On-demand passenger transportation",
   "category": "product",
   "dimension": "Business travel programs",
   "statement": "The platform supported organizational transportation use.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "LY6"
   ]
  },
  {
   "id": "lyft-g08",
   "business": "On-demand passenger transportation",
   "category": "go_to_market",
   "dimension": "Reported rider reach",
   "statement": "Lyft reported 29.2 million active riders for the fourth quarter of 2025.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "LY5"
   ]
  },
  {
   "id": "lyft-g09",
   "business": "On-demand passenger transportation",
   "category": "go_to_market",
   "dimension": "Cash generation",
   "statement": "Lyft reported approximately $1.12 billion of full-year free cash flow for 2025.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "LY5"
   ]
  },
  {
   "id": "lyft-g10",
   "business": "On-demand passenger transportation",
   "category": "go_to_market",
   "dimension": "Marketplace incentives",
   "statement": "Incentives for riders and drivers remained part of managing the marketplace.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "LY6"
   ]
  }
 ]
}