{
 "company": "kayak",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "kayak-p01",
   "business": "Consumer travel search",
   "category": "product",
   "dimension": "Commercial launch",
   "statement": "The consumer search service launched commercially in 2005.",
   "event_date": "2005",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-g05",
   "business": "Consumer travel search",
   "category": "go_to_market",
   "dimension": "Acquisition",
   "statement": "Kayak acquired SideStep in December 2007.",
   "event_date": "2007",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-p07",
   "business": "Consumer travel search",
   "category": "product",
   "dimension": "Mobile apps",
   "statement": "Mobile applications were introduced in March 2009.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-g03",
   "business": "Consumer travel search",
   "category": "go_to_market",
   "dimension": "Television",
   "statement": "The company launched a national television campaign.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "KY5"
   ]
  },
  {
   "id": "kayak-g04",
   "business": "Consumer travel search",
   "category": "go_to_market",
   "dimension": "Awareness research",
   "statement": "Consumer research informed the decision to advertise.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "KY5"
   ]
  },
  {
   "id": "kayak-g06",
   "business": "Consumer travel search",
   "category": "go_to_market",
   "dimension": "Germany",
   "statement": "The Swoodoo acquisition added a German travel-search brand.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-p09",
   "business": "Consumer travel search",
   "category": "product",
   "dimension": "Brand consolidation",
   "statement": "SideStep visitors were redirected to Kayak.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-g07",
   "business": "Consumer travel search",
   "category": "go_to_market",
   "dimension": "Austria",
   "statement": "The Checkfelix acquisition added an Austrian travel-search brand.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-p02",
   "business": "Consumer travel search",
   "category": "product",
   "dimension": "Search coverage",
   "statement": "The service compared flights, hotels and rental cars across travel websites.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-p03",
   "business": "Consumer travel search",
   "category": "product",
   "dimension": "Filters",
   "statement": "Travelers could filter and sort search results.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-p04",
   "business": "Consumer travel search",
   "category": "product",
   "dimension": "Price alerts",
   "statement": "The service offered pricing alerts.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-p05",
   "business": "Consumer travel search",
   "category": "product",
   "dimension": "Itinerary management",
   "statement": "Travel tools included itinerary management.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-p06",
   "business": "Consumer travel search",
   "category": "product",
   "dimension": "Flight status",
   "statement": "Customers could receive flight-status information.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-p08",
   "business": "Consumer travel search",
   "category": "product",
   "dimension": "Booking interface",
   "statement": "Some bookings could be completed through Kayak\u2019s websites and apps.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-p10",
   "business": "Consumer travel search",
   "category": "product",
   "dimension": "Airfare input",
   "statement": "ITA software supplied airfare content for a majority of domestic flight query results.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-g01",
   "business": "Consumer travel search",
   "category": "go_to_market",
   "dimension": "Referral fees",
   "statement": "Suppliers and agencies paid for qualified leads.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-g02",
   "business": "Consumer travel search",
   "category": "go_to_market",
   "dimension": "Advertising",
   "statement": "Kayak sold advertising placements.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-g08",
   "business": "Consumer travel search",
   "category": "go_to_market",
   "dimension": "Mobile economics",
   "statement": "Mobile queries earned less revenue than desktop queries.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-g09",
   "business": "Consumer travel search",
   "category": "go_to_market",
   "dimension": "Online acquisition",
   "statement": "The company spent on online marketing alongside offline advertising.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY1"
   ]
  },
  {
   "id": "kayak-g10",
   "business": "Consumer travel search",
   "category": "go_to_market",
   "dimension": "Ownership",
   "statement": "Kayak continued as an independent brand inside Priceline after the merger.",
   "event_date": "2013-05-21",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "KY3"
   ]
  }
 ]
}