{
 "company": "jobber",
 "as_of": "2026-09-23",
 "choices": [
  {
   "id": "jobber-p01",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Initial customer job",
   "statement": "Pillar and Zeisler built the first version with a local Edmonton painting company, putting new updates in front of it every couple of weeks; the Globe reports the painter wanted to track clients, quotes and invoices.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "JB8"
   ]
  },
  {
   "id": "jobber-g01",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "First customer",
   "statement": "Graham Audenart's Painters Enterprise in Edmonton was Jobber's first customer and was still a customer in 2019.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "JB9"
   ]
  },
  {
   "id": "jobber-p02",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Launch",
   "statement": "After a beta with test companies that began in 2010, Jobber launched publicly in September 2011.",
   "event_date": "2011-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB36"
   ]
  },
  {
   "id": "jobber-g02",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Early financing",
   "statement": "Pillar spent four months trying to raise capital in 2014 and failed; the founders continued with little outside money.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "JB8"
   ]
  },
  {
   "id": "jobber-p03",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Payments via partner",
   "statement": "Jobber integrated with Square so Canadian and US customers could take payment in the field and online from Jobber invoices, and listed in Square's App Marketplace.",
   "event_date": "2015-03-24",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB11"
   ]
  },
  {
   "id": "jobber-p04",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Mobile field apps",
   "statement": "Jobber designated its CAD$8 million Series A to enhancing mobile applications for field workers.",
   "event_date": "2015-11-16",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB5"
   ]
  },
  {
   "id": "jobber-g03",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Venture financing",
   "statement": "Jobber raised a CAD$8 million Series A led by OMERS Ventures with Version One Ventures and Point Nine Capital.",
   "event_date": "2015-11-16",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB5"
   ]
  },
  {
   "id": "jobber-p05",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Embedded payments",
   "statement": "Jobber launched Jobber Payments, a white-label payment-processing service inside the product.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB2"
   ]
  },
  {
   "id": "jobber-g04",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Second office",
   "statement": "Jobber opened a Toronto office to support its go-to-market expansion and hired a VP of Marketing, passing 100 employees.",
   "event_date": "2017-05-16",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB30"
   ]
  },
  {
   "id": "jobber-g05",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Pricing and target size",
   "statement": "Jobber charged $69 to $259 a month plus a light plan for startups and solo operators, targeting service firms with fewer than 50 employees, and ran quarterly customer panels in Edmonton and Toronto.",
   "event_date": "2019-02-20",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB6"
   ]
  },
  {
   "id": "jobber-g06",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Revenue leadership",
   "statement": "Jobber hired Shawn Cadeau, a former FreshBooks CMO and Vena executive, as Chief Revenue Officer.",
   "event_date": "2019-07-02",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB31"
   ]
  },
  {
   "id": "jobber-g07",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Horizontal scope across trades",
   "statement": "Pillar said dozens of home-service industries share the same problems, reported over 70,000 active customers in 43 countries, and said Jobber had been profitable several times but was now investing for growth.",
   "event_date": "2019-07-11",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "JB7"
   ]
  },
  {
   "id": "jobber-p06",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Sales and marketing automation",
   "statement": "Jobber added online booking, automated quote follow-ups and Mailchimp and Zapier integrations on its Grow plan.",
   "event_date": "2019-08-27",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB14"
   ]
  },
  {
   "id": "jobber-p07",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Embedded financing",
   "statement": "Jobber offered Stripe Capital financing and Instant Payouts to North American customers, alongside Stripe card processing, Connect, Terminal and Radar.",
   "event_date": "2020-08-04",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB12"
   ]
  },
  {
   "id": "jobber-g08",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Growth equity",
   "statement": "Jobber raised US$60 million led by Summit Partners at a reported US$300-400 million valuation, with reported annualized revenue above US$50 million and prices of US$29 to US$199 a month.",
   "event_date": "2021-01-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB1"
   ]
  },
  {
   "id": "jobber-g09",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Free education event",
   "statement": "Jobber announced a free virtual Professional Development Day for home-service owners, open to non-customers and sponsored by Visa.",
   "event_date": "2021-01-27",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB26"
   ]
  },
  {
   "id": "jobber-g10",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Grants program",
   "statement": "Jobber launched a $100,000 grant program for home-service entrepreneurs, including people not yet in business; later rounds reached $150,000 a year.",
   "event_date": "2021-03-24",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB25"
   ]
  },
  {
   "id": "jobber-p08",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Lead-source integration",
   "statement": "Jobber connected to Google Local Services Ads so homeowners could book directly from Google Search into Jobber calendars, for select US categories including HVAC, cleaning, landscaping and plumbing.",
   "event_date": "2021-05-19",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB28"
   ]
  },
  {
   "id": "jobber-g11",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Growth equity",
   "statement": "Jobber raised a US$100 million Series D led by General Atlantic with Summit Partners, Version One and Tech Pioneers Fund, citing a threefold revenue increase since January 2021.",
   "event_date": "2023-02-07",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB4"
   ]
  },
  {
   "id": "jobber-g12",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Content program",
   "statement": "Jobber launched the weekly Masters of Home Service podcast, hosted by a gutter and lawn-care business owner.",
   "event_date": "2023-06-20",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB27"
   ]
  },
  {
   "id": "jobber-p11",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Core module set",
   "statement": "The product comprised client management, scheduling and dispatch with GPS routing, quoting with Wisetack consumer financing, invoicing, a self-serve Client Hub for quote approval and payment, job forms, card processing and 20-plus built-in reports.",
   "event_date": "2023-06-22",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "JB36"
   ]
  },
  {
   "id": "jobber-g19",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Revenue scale",
   "statement": "The Globe and Mail's Report on Business ranking placed Jobber sixth among Canada's fastest-growing companies in the $100 million to $250 million revenue category, its fourth consecutive listing.",
   "event_date": "2023-09-29",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB62"
   ]
  },
  {
   "id": "jobber-p09",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Accounting boundary",
   "statement": "Pillar describes Jobber as an operations platform and says it integrates with QuickBooks rather than building accounting, because owners' daily work is operations, not accounting.",
   "event_date": "2023-10-24",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "JB10"
   ]
  },
  {
   "id": "jobber-g13",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Target customer",
   "statement": "Pillar said businesses under 20 employees are Jobber's sweet spot, with many solo operators and two- or three-person firms.",
   "event_date": "2023-10-24",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "JB10"
   ]
  },
  {
   "id": "jobber-g14",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Governance",
   "statement": "Former Shopify CFO Amy Shapero joined Jobber's board as audit committee chair.",
   "event_date": "2024-02-05",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB32"
   ]
  },
  {
   "id": "jobber-p12",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Marketing add-ons",
   "statement": "Jobber launched Reviews (automated review requests) and Campaigns (email marketing) as add-ons for most plans.",
   "event_date": "2024-03-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB15"
   ]
  },
  {
   "id": "jobber-p13",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "AI assistant",
   "statement": "Jobber released Copilot, an AI assistant for business questions, marketing content and product help, as a free beta for US and Canadian customers.",
   "event_date": "2024-10-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB16"
   ]
  },
  {
   "id": "jobber-g15",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Data-driven content",
   "statement": "Jobber publishes a quarterly Home Service Economic Report built from aggregated data on more than 250,000 service professionals on its platform.",
   "event_date": "2025-02-11",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB29"
   ]
  },
  {
   "id": "jobber-p14",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "AI receptionist",
   "statement": "Jobber launched Receptionist, an AI agent that answers calls and texts and books work, included in Plus and sold as an add-on to Grow.",
   "event_date": "2025-08-18",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB17"
   ]
  },
  {
   "id": "jobber-p15",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "AI in core workflow",
   "statement": "Jobber added voice commands in the mobile app, an AI campaign generator in its Marketing Suite, and auto-drafted quotes with high-value quote alerts on Connect, Grow and Plus.",
   "event_date": "2025-09-25",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB18"
   ]
  },
  {
   "id": "jobber-g20",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Payments adoption",
   "statement": "Jobber reported that online payments passed 50% of all Jobber-processed transactions for the first time in the third quarter of 2025, up 7% year over year.",
   "event_date": "2025-11-19",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB43"
   ]
  },
  {
   "id": "jobber-g18",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Scale milestone",
   "statement": "Jobber reported more than 100,000 customers, 400,000 daily service professionals and $100 billion in cumulative services delivered, and committed $1 million to its 2026 grants.",
   "event_date": "2026-05-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB19"
   ]
  },
  {
   "id": "jobber-p16",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Integration marketplace",
   "statement": "Jobber's App Marketplace passed 100 integrations, including QuickBooks Online, Gusto, Wisetack, Thumbtack and Zapier.",
   "event_date": "2026-05-26",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "JB20"
   ]
  },
  {
   "id": "jobber-p18",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Setup and migration",
   "statement": "Jobber says many customers are running in about two hours and offers guided data import from ServiceTitan within 3-5 business days, with go-live within 10 business days.",
   "event_date": "2026-06-25",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "JB22"
   ]
  },
  {
   "id": "jobber-g17",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Positioning against ServiceTitan",
   "statement": "Jobber markets itself as the practical choice for busy field teams, contrasting transparent pricing and fast setup with ServiceTitan's per-technician, demo-led, quote-only pricing and multi-week onboarding.",
   "event_date": "2026-06-25",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "JB22"
   ]
  },
  {
   "id": "jobber-p17",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "Upmarket plan",
   "statement": "The Plus plan bundles marketing tools, AI receptionist, sales pipeline, automated job costing from scanned supplier invoices, up to 15 users, key-account onboarding and an API tour.",
   "event_date": "2026-07-02",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "JB24"
   ]
  },
  {
   "id": "jobber-p10",
   "business": "Field-service management software for small home-service businesses",
   "category": "product",
   "dimension": "QuickBooks integration",
   "statement": "Jobber offers a one-way sync of clients, items, timesheets, invoices and payments into QuickBooks Online on Connect plans and above; QuickBooks Desktop is not supported.",
   "event_date": "2026-09-23",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "JB23"
   ]
  },
  {
   "id": "jobber-g16",
   "business": "Field-service management software for small home-service businesses",
   "category": "go_to_market",
   "dimension": "Published pricing",
   "statement": "Jobber publishes monthly prices of $49 (Core), $139 (Connect), $199 (Grow) and $499 (Plus), $29 per extra user, add-ons from $29, a 14-day trial without a card, month-to-month terms, and card processing at 2.9% plus 30 cents.",
   "event_date": "2026-09-23",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "JB21"
   ]
  }
 ]
}