{
 "company": "iterable",
 "as_of": "2026-09-23",
 "choices": [
  {
   "id": "iterable-p11",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "Early channel coverage",
   "statement": "Iterable supported email, push and SMS campaign management by January 2016.",
   "event_date": "2016-01-21",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT12"
   ]
  },
  {
   "id": "iterable-g11",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "Hiring allocation",
   "statement": "The founder described hiring across engineering, customer success, marketing and sales.",
   "event_date": "2016-01-21",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT12"
   ]
  },
  {
   "id": "iterable-p01",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "Catalog",
   "statement": "Iterable announced Catalog for using product or other metadata in campaigns.",
   "event_date": "2019-04-23",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT2"
   ]
  },
  {
   "id": "iterable-p02",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "Workflow design",
   "statement": "The company announced Workflow Studio for campaign orchestration.",
   "event_date": "2019-04-23",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT2"
   ]
  },
  {
   "id": "iterable-p03",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "Audience activation",
   "statement": "The announcement included Facebook audience capabilities.",
   "event_date": "2019-04-23",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT2"
   ]
  },
  {
   "id": "iterable-g05",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "Community events",
   "statement": "The company used its Activate conference to bring customers together.",
   "event_date": "2019-12-10",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "IT7"
   ]
  },
  {
   "id": "iterable-g04",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "Buyer positioning",
   "statement": "Boni positioned Iterable around marketers being able to act without depending on extensive technical help.",
   "event_date": "2021-05-13",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "IT6"
   ]
  },
  {
   "id": "iterable-g01",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "Initial users",
   "statement": "Boni described working with early users who were not initially paying customers.",
   "event_date": "2023-02-15",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "IT1"
   ]
  },
  {
   "id": "iterable-g02",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "Founder sales",
   "statement": "Boni described learning to pitch and sell while building the company.",
   "event_date": "2023-02-15",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "IT1"
   ]
  },
  {
   "id": "iterable-g03",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "Customer success",
   "statement": "The founder account identifies customer success as an early team investment.",
   "event_date": "2023-02-15",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "IT1"
   ]
  },
  {
   "id": "iterable-g06",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "Technology partnership",
   "statement": "Iterable described co-developing Smart Ingest with Hightouch.",
   "event_date": "2024-01-30",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT8"
   ]
  },
  {
   "id": "iterable-g07",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "Initial packaging",
   "statement": "The toolkit announcement positioned Smart Ingest as initially free; it preceded general availability.",
   "event_date": "2024-01-30",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT8"
   ]
  },
  {
   "id": "iterable-g08",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "European infrastructure",
   "statement": "The company reported adding a Dublin data center as part of its expansion.",
   "event_date": "2024-02-22",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT5"
   ]
  },
  {
   "id": "iterable-g09",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "European presence",
   "statement": "The company reported opening a Lisbon office.",
   "event_date": "2024-02-22",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT5"
   ]
  },
  {
   "id": "iterable-g10",
   "business": "Cross-channel customer engagement",
   "category": "go_to_market",
   "dimension": "Commercial positioning",
   "statement": "Iterable emphasized AI-enabled personalization in its annual growth announcement.",
   "event_date": "2024-02-22",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT5"
   ]
  },
  {
   "id": "iterable-p04",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "Warehouse beta",
   "statement": "Smart Ingest entered beta with Snowflake support.",
   "event_date": "2024-03-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT4"
   ]
  },
  {
   "id": "iterable-p05",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "Warehouse coverage",
   "statement": "The beta expanded to Redshift, Databricks and BigQuery.",
   "event_date": "2024-03-19",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT4"
   ]
  },
  {
   "id": "iterable-p06",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "General availability",
   "statement": "Smart Ingest became generally available.",
   "event_date": "2024-05-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT4"
   ]
  },
  {
   "id": "iterable-p07",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "Data mapping",
   "statement": "Smart Ingest supplied no-code field mapping and transformation controls.",
   "event_date": "2024-05-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT4"
   ]
  },
  {
   "id": "iterable-p08",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "Sync operations",
   "statement": "Smart Ingest supported scheduled synchronization and health monitoring.",
   "event_date": "2024-05-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT4"
   ]
  },
  {
   "id": "iterable-p09",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "New channel",
   "statement": "The spring announcement included WhatsApp messaging.",
   "event_date": "2024-05-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT3"
   ]
  },
  {
   "id": "iterable-p10",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "Marketer analysis",
   "statement": "The spring release included segmentation improvements and Brand Affinity reporting.",
   "event_date": "2024-05-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT3"
   ]
  },
  {
   "id": "iterable-p12",
   "business": "Cross-channel customer engagement",
   "category": "product",
   "dimension": "Localization workflow",
   "statement": "Box used Iterable APIs to exchange campaign templates with its localization workflow.",
   "event_date": "2026-09-23",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IT10"
   ]
  }
 ]
}