{
 "company": "instructure",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "instructure-g01",
   "business": "Academic learning management",
   "category": "go_to_market",
   "dimension": "Consortium procurement",
   "statement": "The Utah Education Network selected Canvas through a competitive RFP.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IN2"
   ]
  },
  {
   "id": "instructure-p01",
   "business": "Academic learning management",
   "category": "product",
   "dimension": "Hosted delivery",
   "statement": "Canvas provided learning management as a cloud service.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-p02",
   "business": "Academic learning management",
   "category": "product",
   "dimension": "Interface",
   "statement": "Kim\u2019s contemporaneous evaluation praised the Canvas interface while noting feature gaps.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IN3"
   ]
  },
  {
   "id": "instructure-p03",
   "business": "Academic learning management",
   "category": "product",
   "dimension": "Open code",
   "statement": "Canvas made source code available for inspection and use.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IN3"
   ]
  },
  {
   "id": "instructure-g02",
   "business": "Academic learning management",
   "category": "go_to_market",
   "dimension": "Institutional rollout",
   "statement": "The Utah deployment expanded across public higher-education institutions in summer 2011.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IN2"
   ]
  },
  {
   "id": "instructure-g03",
   "business": "Academic learning management",
   "category": "go_to_market",
   "dimension": "Free access",
   "statement": "Individual educators could try Canvas through a free account.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "IN3"
   ]
  },
  {
   "id": "instructure-p06",
   "business": "Academic learning management",
   "category": "product",
   "dimension": "Campus extension",
   "statement": "The University of Central Florida selected Canvas partly for extensibility and integration.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-p07",
   "business": "Academic learning management",
   "category": "product",
   "dimension": "School consolidation",
   "statement": "Pasco selected Canvas after evaluating finalists and seeking a simpler learning environment.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-p08",
   "business": "Employee learning (Bridge)",
   "category": "product",
   "dimension": "Corporate adaptation",
   "statement": "Clearlink selected the developing Bridge product for sales-team training.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-p04",
   "business": "Academic learning management",
   "category": "product",
   "dimension": "Grading",
   "statement": "SpeedGrader brought assignment review and grading into the platform.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-p05",
   "business": "Academic learning management",
   "category": "product",
   "dimension": "Integration",
   "statement": "Canvas offered APIs and integrations with other institutional applications.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-p09",
   "business": "Employee learning (Bridge)",
   "category": "product",
   "dimension": "Course creation",
   "statement": "Bridge allowed content contributors to create courses and quizzes.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-p10",
   "business": "Employee learning (Bridge)",
   "category": "product",
   "dimension": "Distributed training",
   "statement": "Clearlink employees used workstation and mobile training without leaving the sales floor.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-p11",
   "business": "Employee learning (Bridge)",
   "category": "product",
   "dimension": "Partner content",
   "statement": "Clearlink\u2019s partners could supply training content for delivery through Bridge.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-g04",
   "business": "Academic learning management",
   "category": "go_to_market",
   "dimension": "Direct sales",
   "statement": "Instructure sold through a direct sales organization with technical sales engineers.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-g05",
   "business": "Academic learning management",
   "category": "go_to_market",
   "dimension": "Institutional buying",
   "statement": "Higher-education sales commonly required responses to formal RFPs.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-g06",
   "business": "Academic learning management",
   "category": "go_to_market",
   "dimension": "Subscriptions",
   "statement": "Subscription revenue depended primarily on users and contracted services.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-g07",
   "business": "Academic learning management",
   "category": "go_to_market",
   "dimension": "Implementation",
   "statement": "Instructure offered implementation, training and support services.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-g08",
   "business": "Academic learning management",
   "category": "go_to_market",
   "dimension": "Customer scale",
   "statement": "The company served more than 1,600 customers in 25 countries by September 2015.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-g09",
   "business": "Employee learning (Bridge)",
   "category": "go_to_market",
   "dimension": "Corporate launch",
   "statement": "Instructure publicly launched Bridge after corporate interest in Canvas and early Bridge use.",
   "event_date": "2015-02",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN1"
   ]
  },
  {
   "id": "instructure-g10",
   "business": "Employee learning (Bridge)",
   "category": "go_to_market",
   "dimension": "Divestiture",
   "statement": "Instructure sold Bridge for total consideration of $47 million in its annual-report accounting.",
   "event_date": "2021-02-26",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN4"
   ]
  },
  {
   "id": "instructure-g11",
   "business": "Academic learning management",
   "category": "go_to_market",
   "dimension": "Acquisition completion",
   "statement": "KKR and Dragoneer completed their acquisition at $23.60 per share.",
   "event_date": "2024-11-13",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "IN5"
   ]
  }
 ]
}