{
 "company": "homeaway",
 "as_of": "2026-10-04",
 "choices": [
  {
   "id": "homeaway-p01",
   "business": "Vacation-rental listings and booking",
   "category": "product",
   "dimension": "Acquired listing sites",
   "statement": "The initial portfolio assembled existing vacation-rental listing websites.",
   "event_date": "2005",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-p02",
   "business": "Vacation-rental listings and booking",
   "category": "product",
   "dimension": "VRBO acquisition",
   "statement": "The company acquired VRBO, adding an established owner-listing brand.",
   "event_date": "2006",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-p03",
   "business": "Vacation-rental listings and booking",
   "category": "product",
   "dimension": "Whole-home scope",
   "statement": "Listings emphasized vacation homes rather than hotel rooms.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-p04",
   "business": "Vacation-rental listings and booking",
   "category": "product",
   "dimension": "Owner-created listings",
   "statement": "Owners and property managers supplied descriptions, photos and property details.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-p05",
   "business": "Vacation-rental listings and booking",
   "category": "product",
   "dimension": "Traveler inquiries",
   "statement": "Travelers searched properties and contacted owners or managers.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-p06",
   "business": "Vacation-rental listings and booking",
   "category": "product",
   "dimension": "Availability information",
   "statement": "Listing tools included availability calendars.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-p07",
   "business": "Vacation-rental listings and booking",
   "category": "product",
   "dimension": "Localized brands",
   "statement": "The company operated several geographically established websites.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-g01",
   "business": "Vacation-rental listings and booking",
   "category": "go_to_market",
   "dimension": "Paying customer",
   "statement": "Property owners and managers bought advertising subscriptions.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-g02",
   "business": "Vacation-rental listings and booking",
   "category": "go_to_market",
   "dimension": "Traveler access",
   "statement": "Travelers could search listings without buying an owner subscription.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-g03",
   "business": "Vacation-rental listings and booking",
   "category": "go_to_market",
   "dimension": "Recurring listing fees",
   "statement": "Subscriptions typically covered an annual listing period.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-g04",
   "business": "Vacation-rental listings and booking",
   "category": "go_to_market",
   "dimension": "Search acquisition",
   "statement": "Search-engine marketing brought travelers to the websites.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-g05",
   "business": "Vacation-rental listings and booking",
   "category": "go_to_market",
   "dimension": "Owner renewal",
   "statement": "Retention and renewal of listings were central commercial metrics.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA6"
   ]
  },
  {
   "id": "homeaway-p08",
   "business": "Vacation-rental listings and booking",
   "category": "product",
   "dimension": "Online booking",
   "statement": "The product offered online booking functionality alongside listings.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA7"
   ]
  },
  {
   "id": "homeaway-p09",
   "business": "Vacation-rental listings and booking",
   "category": "product",
   "dimension": "Payments",
   "statement": "The company supported traveler payments through its platform.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA7"
   ]
  },
  {
   "id": "homeaway-p10",
   "business": "Vacation-rental listings and booking",
   "category": "product",
   "dimension": "Two revenue models",
   "statement": "Subscription listings and pay-per-booking listings coexisted.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA7"
   ]
  },
  {
   "id": "homeaway-g06",
   "business": "Vacation-rental listings and booking",
   "category": "go_to_market",
   "dimension": "Tiered visibility",
   "statement": "Owners could pay for subscription levels with greater prominence.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA7"
   ]
  },
  {
   "id": "homeaway-g07",
   "business": "Vacation-rental listings and booking",
   "category": "go_to_market",
   "dimension": "Booking commission",
   "statement": "Pay-per-booking offered an alternative to the upfront subscription.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA7"
   ]
  },
  {
   "id": "homeaway-g08",
   "business": "Vacation-rental listings and booking",
   "category": "go_to_market",
   "dimension": "Owner resistance",
   "statement": "Executives recalled owners resisting a move from advertising to revenue share.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HA1"
   ]
  },
  {
   "id": "homeaway-g09",
   "business": "Vacation-rental listings and booking",
   "category": "go_to_market",
   "dimension": "Strategic buyer",
   "statement": "Expedia negotiated a cash-and-stock acquisition of HomeAway.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HA3"
   ]
  },
  {
   "id": "homeaway-g10",
   "business": "Vacation-rental listings and booking",
   "category": "go_to_market",
   "dimension": "Completed sale",
   "statement": "Expedia completed its acquisition after the exchange offer.",
   "event_date": "2015-12-15",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HA8"
   ]
  }
 ]
}