{
 "company": "hipchat",
 "as_of": "2026-09-25",
 "choices": [
  {
   "id": "hipchat-p01",
   "business": "Team chat",
   "category": "product",
   "dimension": "Founding team",
   "statement": "Pete Curley, Garret Heaton and Chris Rivers, who had built the calendar startup HipCal (bought by Plaxo in 2006) and then worked on Plaxo Pulse, founded HipChat.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC5"
   ]
  },
  {
   "id": "hipchat-p02",
   "business": "Team chat",
   "category": "product",
   "dimension": "Desktop client and private beta",
   "statement": "Chat rooms through an Adobe AIR desktop client; nearly 500 companies signed up during the private beta and exchanged over 100,000 messages.",
   "event_date": "2010-01",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "HC4"
   ]
  },
  {
   "id": "hipchat-p03",
   "business": "Team chat",
   "category": "product",
   "dimension": "Launch before mobile",
   "statement": "Launched publicly before the planned mobile apps, SMS and API because uptake came without them.",
   "event_date": "2010-01",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "HC4"
   ]
  },
  {
   "id": "hipchat-g01",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Trial and team-size plans",
   "statement": "A 30-day free trial, then paid plans from $9 a month for 12 members to $99 a month for 100; many beta companies had converted to paying.",
   "event_date": "2010-01",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "HC4"
   ]
  },
  {
   "id": "hipchat-g03",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Bottom-up positioning",
   "statement": "A former colleague described HipChat at launch as consumer-app polish applied to business chat, meant to spread through enthusiastic team members rather than sales cycles.",
   "event_date": "2010-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC6"
   ]
  },
  {
   "id": "hipchat-p04",
   "business": "Team chat",
   "category": "product",
   "dimension": "Guest access",
   "statement": "Guest links let people outside the company join a group chat and read the history from the time they were invited; a paid feature, as was voice and video.",
   "event_date": "2010-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC5"
   ]
  },
  {
   "id": "hipchat-p05",
   "business": "Team chat",
   "category": "product",
   "dimension": "Searchable archive",
   "statement": "Web and desktop clients, file sharing, notifications and a searchable web archive; no company email address required.",
   "event_date": "2010-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC5"
   ]
  },
  {
   "id": "hipchat-g02",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Bootstrapped funding",
   "statement": "The company had raised $100,000 and reported thousands of customer companies and over a million messages.",
   "event_date": "2010-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC5"
   ]
  },
  {
   "id": "hipchat-p06",
   "business": "Team chat",
   "category": "product",
   "dimension": "Persistent history across clients",
   "statement": "Persistent rooms stored full conversation history so newcomers could catch up; access from browsers, desktop apps, any XMPP client, iPhone, iPad and Android apps and SMS.",
   "event_date": "2012-03",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HC1"
   ]
  },
  {
   "id": "hipchat-p07",
   "business": "Team chat",
   "category": "product",
   "dimension": "Atlassian integrations",
   "statement": "Integrations posting Jira, Confluence, Fisheye and Crucible notifications into rooms were released with the acquisition, beside Bitbucket and Bamboo integrations and an API.",
   "event_date": "2012-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC1"
   ]
  },
  {
   "id": "hipchat-g04",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Per-user price",
   "statement": "$2 per user per month after a 30-day trial; more than 1,200 organisations, many already among Atlassian's 18,000 enterprise customers.",
   "event_date": "2012-03",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "HC1"
   ]
  },
  {
   "id": "hipchat-g05",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Acquisition",
   "statement": "Atlassian acquired HipChat on undisclosed terms; its president said none of Atlassian's tools had a real-time component.",
   "event_date": "2012-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC7"
   ]
  },
  {
   "id": "hipchat-p08",
   "business": "Team chat",
   "category": "product",
   "dimension": "Native desktop apps",
   "statement": "A native Mac app, with Linux and Windows apps planned.",
   "event_date": "2013-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC8"
   ]
  },
  {
   "id": "hipchat-g06",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Five-user free tier",
   "statement": "Free with every feature for up to five users and $2 per person from the sixth; 3,500 paying customers in February 2013.",
   "event_date": "2013-03",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "HC8"
   ]
  },
  {
   "id": "hipchat-g07",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Free for unlimited users",
   "statement": "Free for any number of users with 5 GB of files and the last 25,000 messages searchable; video calls and screen sharing in HipChat Plus at $2 per user.",
   "event_date": "2014-05",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "HC9"
   ]
  },
  {
   "id": "hipchat-p09",
   "business": "Team chat",
   "category": "product",
   "dimension": "Self-managed edition",
   "statement": "HipChat Server, a virtual machine run on the customer's network with its identity management; about 4,000 companies ran it during the beta.",
   "event_date": "2015-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC10"
   ]
  },
  {
   "id": "hipchat-g08",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Collaboration business unit",
   "statement": "A new Collaboration business unit planned to triple the HipChat team within a year and hoped chat users would adopt Jira and Confluence.",
   "event_date": "2015-01",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "HC10"
   ]
  },
  {
   "id": "hipchat-g09",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Server pricing",
   "statement": "HipChat Server plans started at $10 a year for up to 10 users.",
   "event_date": "2015-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC10"
   ]
  },
  {
   "id": "hipchat-g10",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Hall acquisition",
   "statement": "Atlassian bought Hall and moved its users to HipChat to reach non-technical teams; non-technical use of HipChat had risen by more than 50 percent in six months.",
   "event_date": "2015-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC11"
   ]
  },
  {
   "id": "hipchat-p10",
   "business": "Team chat",
   "category": "product",
   "dimension": "In-conversation apps",
   "statement": "HipChat Connect let outside developers build apps that ran inside HipChat on desktop and mobile; Meekan, New Relic, PagerDuty, StatusPage.io and Zendesk built early versions.",
   "event_date": "2015-11",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC12"
   ]
  },
  {
   "id": "hipchat-g11",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Marketplace distribution",
   "statement": "Connect apps were sold through the Atlassian Marketplace, which held about 2,000 add-ons and had passed $100 million in sales.",
   "event_date": "2015-11",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC12"
   ]
  },
  {
   "id": "hipchat-p11",
   "business": "Team chat",
   "category": "product",
   "dimension": "Clustered edition",
   "statement": "HipChat Data Center supported up to 20,000 named users and 10,000 concurrent users, with SAML 2.0 and customer-managed data stores.",
   "event_date": "2017-06",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC15"
   ]
  },
  {
   "id": "hipchat-p12",
   "business": "Team chat",
   "category": "product",
   "dimension": "Stride rebuild",
   "statement": "Stride was built as a new product joining chat with voice and video meetings, rather than as an update to HipChat.",
   "event_date": "2017-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC16"
   ]
  },
  {
   "id": "hipchat-g12",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Stride pricing",
   "statement": "Stride was free for unlimited users with the last 25,000 messages and 5 GB; Standard at $3 per user a month added guest access and screen sharing.",
   "event_date": "2017-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC16"
   ]
  },
  {
   "id": "hipchat-p13",
   "business": "Team chat",
   "category": "product",
   "dimension": "Discontinuation",
   "statement": "Stride, HipChat Cloud, HipChat Server and HipChat Data Center were discontinued; Slack acquired the intellectual property of Stride and HipChat Cloud.",
   "event_date": "2018-07",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "HC18"
   ]
  },
  {
   "id": "hipchat-g13",
   "business": "Team chat",
   "category": "go_to_market",
   "dimension": "Sale to Slack",
   "statement": "Slack paid what Butterfield called a nominal amount over three years; Atlassian made an equity investment in Slack.",
   "event_date": "2018-07",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "HC19"
   ]
  }
 ]
}