{
 "company": "global-e",
 "as_of": "2026-10-01",
 "choices": [
  {
   "id": "global-e-p01",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Launch",
   "statement": "Global-e launched its cross-border platform in 2013.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE1"
   ]
  },
  {
   "id": "global-e-g02",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Gross-profit rule",
   "statement": "Schlachet says the company operated from the start as a business that had to stand on its own and never took on a deal that did not make a gross profit.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "GE3"
   ]
  },
  {
   "id": "global-e-g23",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "DHL alliance",
   "statement": "An investor dates Global-e's strategic alliance with DHL to 2015; the earliest DHL contract in the prospectus is dated 27 March 2017.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE14"
   ]
  },
  {
   "id": "global-e-g01",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "First customers and base",
   "statement": "In 2016 Global-e was headquartered in London with development in Petah Tikva and served UK brands including Crabtree & Evelyn, Astley Clarke, Illamasqua and Griffin Technology.",
   "event_date": "2016-05-09",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE28"
   ]
  },
  {
   "id": "global-e-g08",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Growth capital",
   "statement": "Global-e raised $20 million led by Red Dot Capital Partners.",
   "event_date": "2016-05-09",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE28"
   ]
  },
  {
   "id": "global-e-g26",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "DHL exclusive express",
   "statement": "Global-e signed a Commercial Letter making DHL International its exclusive express carrier, with DHL price commitments; DHL shipped 59% of 2020 transactions.",
   "event_date": "2017-03-27",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE49"
   ]
  },
  {
   "id": "global-e-g06",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Net dollar retention",
   "statement": "Net dollar retention on GMV was 153% in 2018, 134% in 2019 and 172% in 2020.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE1"
   ]
  },
  {
   "id": "global-e-g07",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Gross retention",
   "statement": "Gross dollar retention was consistently above 98% from 2018.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE1"
   ]
  },
  {
   "id": "global-e-g09",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Carrier as investor",
   "statement": "Global-e raised $60 million led by Vitruvian Partners, with its shipping partner DHL participating.",
   "event_date": "2020-06-11",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE30"
   ]
  },
  {
   "id": "global-e-g10",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Shopify agreement",
   "statement": "Global-e signed a services and partnership agreement with Shopify, paying Shopify a percentage of GMV from Shopify merchants and issuing warrants over up to 19,604,239 shares (7,750,513 vested at signing, the rest monthly over 24 months), amortized at about $117.5 million a year for four years.",
   "event_date": "2021-04-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE49"
   ]
  },
  {
   "id": "global-e-g11",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Non-exclusive terms",
   "statement": "The Shopify agreement allowed Shopify to offer its own white-label or branded merchant-of-record solution without limitation and was terminable on notice of certain events.",
   "event_date": "2021-04-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE1"
   ]
  },
  {
   "id": "global-e-p02",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Merchant of record",
   "statement": "Global-e acts as the seller to the foreign shopper, collecting for goods, duties, taxes and shipping, bearing risk of loss while it holds merchandise and potential product liability as the identified seller.",
   "event_date": "2021-05",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GE26"
   ]
  },
  {
   "id": "global-e-p03",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Localized pricing and payments",
   "statement": "By 2021 the platform priced in more than 100 currencies and offered more than 150 payment methods.",
   "event_date": "2021-05",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GE1"
   ]
  },
  {
   "id": "global-e-p04",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Landed cost",
   "statement": "The platform pre-calculated import duties and taxes for more than 170 destination markets so the shopper paid them at checkout.",
   "event_date": "2021-05",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GE1"
   ]
  },
  {
   "id": "global-e-p05",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Shipping and returns",
   "statement": "It shipped through a network of more than 20 carriers and offered multilingual shopper service and several returns options.",
   "event_date": "2021-05",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GE1"
   ]
  },
  {
   "id": "global-e-p06",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Localized checkout",
   "statement": "Checkout and marketing messages were localized in more than 25 languages.",
   "event_date": "2021-05",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GE1"
   ]
  },
  {
   "id": "global-e-p07",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Smart Insights",
   "statement": "Global-e described 'Smart Insights', lessons on shopper behavior by country, price point and vertical drawn from hundreds of millions of annual shopper visits, used to tune each merchant's market experience.",
   "event_date": "2021-05",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GE1"
   ]
  },
  {
   "id": "global-e-g04",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Payback",
   "statement": "The prospectus says merchant acquisition often paid back in under six months.",
   "event_date": "2021-05",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GE1"
   ]
  },
  {
   "id": "global-e-g27",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Positioning against alternatives",
   "statement": "The IPO prospectus positioned Global-e against merchants running international stores in house with point components and against 'a limited number' of end-to-end cross-border platforms, none named.",
   "event_date": "2021-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE49"
   ]
  },
  {
   "id": "global-e-g12",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "IPO",
   "statement": "Global-e listed on Nasdaq, raising $431 million at a $3.6 billion valuation.",
   "event_date": "2021-05-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE3"
   ]
  },
  {
   "id": "global-e-g22",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Europe first",
   "statement": "Schlachet said Global-e had come to dominate the European market and estimated 90% of the market was unaddressed.",
   "event_date": "2021-06-17",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "GE3"
   ]
  },
  {
   "id": "global-e-p08",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Platform integrations",
   "statement": "The service attached to merchants' existing ecommerce platforms, including Salesforce Commerce Cloud, Shopify, BigCommerce, Magento, SAP Hybris, WooCommerce and PrestaShop.",
   "event_date": "2021-09",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GE2"
   ]
  },
  {
   "id": "global-e-g05",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Referrals",
   "statement": "The company said many new merchants were referrals from existing merchants acting as brand ambassadors.",
   "event_date": "2021-09",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GE2"
   ]
  },
  {
   "id": "global-e-g20",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Concentration",
   "statement": "The largest merchant was about 15% of GMV in 2020 and 12% in H1 2021 (20% in 2019 per the May 2021 prospectus).",
   "event_date": "2021-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE2"
   ]
  },
  {
   "id": "global-e-p10",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Lightweight tools for small brands",
   "statement": "Global-e agreed to buy Flow for its API-based, self-service cross-border tools for emerging brands that Global-e's own service did not accept.",
   "event_date": "2021-11-24",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE7"
   ]
  },
  {
   "id": "global-e-g13",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Shopify expansion warrant",
   "statement": "Alongside the Flow deal Global-e issued Shopify a warrant worth about $70 million to extend the partnership to a broader base of Shopify merchants.",
   "event_date": "2021-11-24",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE7"
   ]
  },
  {
   "id": "global-e-g21",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Enterprise base",
   "statement": "By late 2021 Global-e served 500+ merchants including Marks & Spencer, Hugo Boss and Marc Jacobs.",
   "event_date": "2021-11-24",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE24"
   ]
  },
  {
   "id": "global-e-p11",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Product leadership",
   "statement": "On closing the Flow deal, Flow's CTO became Global-e's chief product officer and Flow's CEO took over a new small-business division.",
   "event_date": "2022-01-04",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE35"
   ]
  },
  {
   "id": "global-e-g14",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Borderfree purchase",
   "statement": "Global-e agreed to buy Borderfree from Pitney Bowes for about $100 million in cash, with Pitney Bowes to supply logistics to Global-e clients.",
   "event_date": "2022-06-21",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE8"
   ]
  },
  {
   "id": "global-e-g25",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Borderfree",
   "statement": "Global-e closed the Borderfree purchase, adding about 650 brands and retailers.",
   "event_date": "2022-07-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE39"
   ]
  },
  {
   "id": "global-e-p12",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Shopify Markets Pro",
   "statement": "Shopify launched Markets Pro, a merchant-of-record service for US merchants powered by Global-e, with DHL express rates and prepaid duties.",
   "event_date": "2022-09-14",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE11"
   ]
  },
  {
   "id": "global-e-p09",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Checkout control",
   "statement": "A consultancy review reported limited branding control over the checkout and that prices were inserted on product pages with JavaScript, which could disrupt Google Shopping feeds.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE17"
   ]
  },
  {
   "id": "global-e-g24",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Shopify channel",
   "statement": "Piper Sandler estimated Global-e processed about $1 billion of trailing GMV from Shopify merchants.",
   "event_date": "2023-07",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE41"
   ]
  },
  {
   "id": "global-e-p18",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Platform-only mode",
   "statement": "Some large merchants such as Adidas used Global-e's localization platform without its fulfillment services ('multi-local').",
   "event_date": "2023-08-16",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE27"
   ]
  },
  {
   "id": "global-e-p13",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Managed Markets",
   "statement": "Markets Pro was renamed Shopify Managed Markets in 2024, a white-label offer powered by Global-e for US-based Shopify merchants.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE26"
   ]
  },
  {
   "id": "global-e-g03",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Revenue model",
   "statement": "Global-e earns service fees as a share of GMV plus fulfillment-services revenue; in 2025 service fees were $451.2 million and fulfillment services $511.0 million.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE13"
   ]
  },
  {
   "id": "global-e-g15",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Shopify renewal",
   "statement": "A new three-year Shopify agreement kept Global-e as exclusive merchant of record for Managed Markets and preferred third-party provider, while allowing other providers to serve Shopify merchants in the third-party channel.",
   "event_date": "2025-05-14",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE6"
   ]
  },
  {
   "id": "global-e-p15",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "3B2C offering",
   "statement": "Global-e launched a 3B2C offering that helps merchants manage pricing in key markets without full multi-local operations.",
   "event_date": "2025-07",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE31"
   ]
  },
  {
   "id": "global-e-g18",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Account expansion",
   "statement": "Hugo Boss expanded from 15 transactional markets to 45 with Global-e.",
   "event_date": "2025-07-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE25"
   ]
  },
  {
   "id": "global-e-g17",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "DHL renewal",
   "statement": "Global-e renewed its global service agreement with DHL International (UK) for three more years.",
   "event_date": "2025-07-22",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE31"
   ]
  },
  {
   "id": "global-e-p14",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Managed Markets v2",
   "statement": "Managed Markets version 2 replaced version 1 in Q2 2026 with same-session onboarding instead of a 24-hour review, managed pricing and availability in the US, Canada and UK.",
   "event_date": "2026-08-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "GE29"
   ]
  },
  {
   "id": "global-e-p16",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Passport logistics",
   "statement": "Global-e closed its acquisition of logistics provider Passport to broaden outbound and inbound logistics.",
   "event_date": "2026-08-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "GE15"
   ]
  },
  {
   "id": "global-e-p17",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "product",
   "dimension": "Value-added services",
   "statement": "Management cited duty drawback and Borderfree.com as growing value-added services.",
   "event_date": "2026-08-12",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "GE15"
   ]
  },
  {
   "id": "global-e-g19",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Luxury and enterprise launches",
   "statement": "Launches in 2025-2026 included Stella McCartney, Dunhill, Graff, Ferrari and LVMH brands, while existing merchants such as FIGS added markets.",
   "event_date": "2026-08-12",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GE29"
   ]
  },
  {
   "id": "global-e-g16",
   "business": "Cross-border direct-to-consumer ecommerce services (merchant of record)",
   "category": "go_to_market",
   "dimension": "Managed Markets pricing",
   "statement": "Shopify charges Managed Markets merchants 3.25% (Plus) or 3.5% of orders plus currency conversion fees, with Global-e named to shoppers as the seller.",
   "event_date": "2026-10-01",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GE33"
   ]
  }
 ]
}