{
 "company": "gitlab",
 "as_of": "2026-10-01",
 "choices": [
  {
   "id": "gitlab-p01",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Self-hosted open source",
   "statement": "Dmitriy Zaporozhets and Valery Sizov started GitLab as open source software a team could run on its own server.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "GL3"
   ]
  },
  {
   "id": "gitlab-p02",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Hosted trial",
   "statement": "Sid Sijbrandij started GitLab.com so people could try GitLab without installing it first.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "GL44"
   ]
  },
  {
   "id": "gitlab-p03",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Enterprise Edition",
   "statement": "GitLab sold an Enterprise Edition adding features such as LDAP group support on top of the free edition.",
   "event_date": "2013-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL19"
   ]
  },
  {
   "id": "gitlab-g01",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Early income",
   "statement": "Before the Enterprise Edition, GitLab lived on donations and consulting assignments.",
   "event_date": "2013-09",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "GL19"
   ]
  },
  {
   "id": "gitlab-g02",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Per-user price",
   "statement": "The Enterprise Edition cost $2 a user a month.",
   "event_date": "2013-09",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "GL19"
   ]
  },
  {
   "id": "gitlab-g03",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Early payers",
   "statement": "Three Fortune 100 companies paid for the Enterprise Edition; about 25,000 organizations used GitLab.",
   "event_date": "2013-09",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "GL19"
   ]
  },
  {
   "id": "gitlab-g05",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Declined sale",
   "statement": "The two founders turned down a $10 million offer for the company before raising outside money.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "GL44"
   ]
  },
  {
   "id": "gitlab-g04",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Open core",
   "statement": "GitLab described an open-core model, earning revenue from Enterprise Edition subscriptions, with more than 100,000 organizations using GitLab and seven employees.",
   "event_date": "2014-10-08",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL4"
   ]
  },
  {
   "id": "gitlab-g07",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Y Combinator",
   "statement": "GitLab joined Y Combinator's Winter 2015 batch and raised $1.5 million of seed funding.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL5"
   ]
  },
  {
   "id": "gitlab-p04",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Gitorious import",
   "statement": "After buying Gitorious, GitLab added an import path from Gitorious.org and kept the site up until May 31, 2015.",
   "event_date": "2015-03-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL22"
   ]
  },
  {
   "id": "gitlab-g06",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "US incorporation",
   "statement": "GitLab incorporated in the US because most customers were in North America and a Dutch company was an obstacle for some.",
   "event_date": "2015-07-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL37"
   ]
  },
  {
   "id": "gitlab-p05",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "CI merged",
   "statement": "GitLab merged its separate CI product into GitLab itself, on engineer Kamil Trzcinski's proposal, over the founders' initial objections.",
   "event_date": "2015-09",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "GL15"
   ]
  },
  {
   "id": "gitlab-p06",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "GitLab 8.0",
   "statement": "GitLab 8.0 was scheduled for September 22, 2015 with built-in continuous integration.",
   "event_date": "2015-09-17",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL41"
   ]
  },
  {
   "id": "gitlab-g08",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Series A",
   "statement": "Khosla Ventures led a $4 million Series A to scale development, marketing and sales; on-premises users included NASA, CERN, Alibaba and IBM.",
   "event_date": "2015-09-17",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL41"
   ]
  },
  {
   "id": "gitlab-p07",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Master plan",
   "statement": "GitLab set out to put issues, wikis, code review, continuous integration and deployment into a single interface.",
   "event_date": "2016-09-13",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GL23"
   ]
  },
  {
   "id": "gitlab-p17",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Free hosted service",
   "statement": "GitLab.com gave away every Enterprise Edition feature, private repositories, unlimited collaborators and CI runners at no charge.",
   "event_date": "2016-09-14",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "GL45"
   ]
  },
  {
   "id": "gitlab-p08",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Auto DevOps",
   "statement": "GitLab positioned its CI as a next-generation system and announced Auto DevOps.",
   "event_date": "2017-06-29",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GL24"
   ]
  },
  {
   "id": "gitlab-p09",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Security scanning",
   "statement": "GitLab acquired Gemnasium to add dependency security scanning.",
   "event_date": "2018-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL5"
   ]
  },
  {
   "id": "gitlab-g09",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Migration offer",
   "statement": "After Microsoft agreed to buy GitHub, GitLab offered 75% off its top tiers to new users who tweeted #movingtogitlab.",
   "event_date": "2018-06",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL7"
   ]
  },
  {
   "id": "gitlab-g10",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Education and open source",
   "statement": "GitLab made its top tiers free for schools and open source projects so students would take advanced features to their workplaces.",
   "event_date": "2018-06-05",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL42"
   ]
  },
  {
   "id": "gitlab-p10",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Monthly releases",
   "statement": "GitLab shipped a release on the 22nd of every month, 83 consecutive releases by version 11.3.",
   "event_date": "2018-10",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GL17"
   ]
  },
  {
   "id": "gitlab-g11",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Buyer-based tiers",
   "statement": "GitLab placed individual-contributor features in open source and manager, director and executive features in Starter, Premium and Ultimate.",
   "event_date": "2018-11-09",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "GL18"
   ]
  },
  {
   "id": "gitlab-g13",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Series E",
   "statement": "GitLab raised $268 million at a $2.7 billion valuation.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL5"
   ]
  },
  {
   "id": "gitlab-g12",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Free plan terms",
   "statement": "GitLab's free plan offered unlimited collaborators and 2,000 CI minutes against GitHub's three-collaborator free private repositories.",
   "event_date": "2019-01-07",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GL28"
   ]
  },
  {
   "id": "gitlab-p11",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Fork protection",
   "statement": "Sijbrandij said users depend on GitLab's user interface, which is harder to replicate than an API.",
   "event_date": "2019-04-29",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "GL39"
   ]
  },
  {
   "id": "gitlab-g24",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Cloud partners",
   "statement": "After Microsoft bought GitHub, cloud and Kubernetes vendors that saw Azure getting close to GitHub's customers began partnering with GitLab.",
   "event_date": "2019-07-16",
   "date_precision": "day",
   "evidence_kind": "participant_account",
   "sources": [
    "GL47"
   ]
  },
  {
   "id": "gitlab-p12",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Features to free",
   "statement": "GitLab moved 18 paid features, including feature flags and package registries, into the free tier.",
   "event_date": "2020-03-30",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL36"
   ]
  },
  {
   "id": "gitlab-g23",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Enterprise platform deal",
   "statement": "UBS signed a multi-year strategic collaboration agreement to run its DevCloud software development on GitLab as a single DevOps platform.",
   "event_date": "2020-09-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL54"
   ]
  },
  {
   "id": "gitlab-g14",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Tier consolidation",
   "statement": "GitLab phased out its $4 Bronze/Starter tier and moved to Free, Premium and Ultimate.",
   "event_date": "2021-01-26",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL34"
   ]
  },
  {
   "id": "gitlab-g15",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "China licence",
   "statement": "GitLab licensed its technology and brand to JiHu, an independent company, to serve China.",
   "event_date": "2021-03-18",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL43"
   ]
  },
  {
   "id": "gitlab-p13",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Unified data model",
   "statement": "GitLab described its product as a single application with one codebase, interface and data model.",
   "event_date": "2021-07-31",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GL6"
   ]
  },
  {
   "id": "gitlab-p14",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Deployment options",
   "statement": "Customers could run GitLab self-managed in their own cloud account or use GitLab's SaaS.",
   "event_date": "2021-07-31",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GL6"
   ]
  },
  {
   "id": "gitlab-g16",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Land and expand",
   "statement": "GitLab described a customer journey that begins with developers and expands to teams and senior executives, helped by Google Cloud and AWS marketplaces and resellers.",
   "event_date": "2021-07-31",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL6"
   ]
  },
  {
   "id": "gitlab-g17",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "IPO",
   "statement": "GitLab listed on Nasdaq under GTLB.",
   "event_date": "2021-10-14",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL5"
   ]
  },
  {
   "id": "gitlab-g25",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Cloud-neutral pitch",
   "statement": "GitLab promoted itself as a neutral platform available on every public cloud, and Amazon and Google sold its tools.",
   "event_date": "2021-10-17",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL48"
   ]
  },
  {
   "id": "gitlab-p15",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "Premium scope",
   "statement": "Premium gained more than 400 features over five years, including epics, value stream analytics, approval rules and compliance.",
   "event_date": "2023-03-02",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "GL35"
   ]
  },
  {
   "id": "gitlab-g18",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Premium price rise",
   "statement": "GitLab raised Premium from $19 to $29 a user a month, its first rise in more than five years.",
   "event_date": "2023-04-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL35"
   ]
  },
  {
   "id": "gitlab-g19",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Sale exploration",
   "statement": "Reuters reported GitLab was working with bankers on a possible sale, with Datadog interested.",
   "event_date": "2024-07-17",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL11"
   ]
  },
  {
   "id": "gitlab-g20",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "CEO change",
   "statement": "Bill Staples, former New Relic CEO, replaced Sijbrandij as CEO; Sijbrandij became executive chair.",
   "event_date": "2024-12-05",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL9"
   ]
  },
  {
   "id": "gitlab-p16",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "product",
   "dimension": "AI agent platform",
   "statement": "GitLab made its Duo Agent Platform for agentic AI across the software lifecycle generally available.",
   "event_date": "2026-03-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL10"
   ]
  },
  {
   "id": "gitlab-g21",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Usage pricing",
   "statement": "GitLab introduced usage-based GitLab Credits and authorized a $400 million share buyback.",
   "event_date": "2026-03-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL10"
   ]
  },
  {
   "id": "gitlab-g22",
   "business": "DevOps platform software (GitLab self-managed and SaaS)",
   "category": "go_to_market",
   "dimension": "Flex commitments",
   "statement": "GitLab introduced GitLab Flex, a dollar commitment spendable on seats or credits each month.",
   "event_date": "2026-09-01",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "GL13"
   ]
  }
 ]
}