{
 "company": "friendster",
 "as_of": "2026-10-05",
 "choices": [
  {
   "id": "friendster-p01",
   "business": "Consumer social network",
   "category": "product",
   "dimension": "Social graph",
   "statement": "Friendster organized visible profiles around friend connections.",
   "event_date": "2003",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-p02",
   "business": "Consumer social network",
   "category": "product",
   "dimension": "Discovery",
   "statement": "The initial idea emphasized meeting friends of friends rather than matching unrelated strangers.",
   "event_date": "2003",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-p03",
   "business": "Consumer social network",
   "category": "product",
   "dimension": "Reach limit",
   "statement": "The initial design restricted profile viewing beyond four degrees of connection.",
   "event_date": "2003",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-g01",
   "business": "Consumer social network",
   "category": "go_to_market",
   "dimension": "Initial communities",
   "statement": "Bloggers, Burning Man participants and gay men were among the early adopter groups.",
   "event_date": "2003",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-g02",
   "business": "Consumer social network",
   "category": "go_to_market",
   "dimension": "Word of mouth",
   "statement": "The scholarly history attributes the early spread to personal referrals before substantial traditional press coverage.",
   "event_date": "2003",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-g03",
   "business": "Consumer social network",
   "category": "go_to_market",
   "dimension": "Press exposure",
   "statement": "Traditional press coverage expanded the audience beyond the early social groups.",
   "event_date": "2003-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-p04",
   "business": "Consumer social network",
   "category": "product",
   "dimension": "User adaptation",
   "statement": "Some members added acquaintances or strangers to extend the profiles they could see.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-p05",
   "business": "Consumer social network",
   "category": "product",
   "dimension": "Popularity display",
   "statement": "A most-popular feature encouraged some users to collect connections.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-p06",
   "business": "Consumer social network",
   "category": "product",
   "dimension": "Fictional profiles",
   "statement": "Users created fictional or institutional profiles that others browsed for entertainment or affiliation.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-p07",
   "business": "Consumer social network",
   "category": "product",
   "dimension": "Profile enforcement",
   "statement": "The company deleted fictional profiles and some genuine users with non-realistic photographs.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-p08",
   "business": "Consumer social network",
   "category": "product",
   "dimension": "Feature removal",
   "statement": "The most-popular feature was removed.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-p09",
   "business": "Consumer social network",
   "category": "product",
   "dimension": "Reliability",
   "statement": "Delays and outages disrupted use during rapid growth.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "FR1"
   ]
  },
  {
   "id": "friendster-g04",
   "business": "Consumer social network",
   "category": "go_to_market",
   "dimension": "Context collision",
   "statement": "Growth brought colleagues and former classmates into profiles that users had built for friends.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-g05",
   "business": "Consumer social network",
   "category": "go_to_market",
   "dimension": "Member departure",
   "statement": "The researchers connect departures with both technical frustration and conflict over permitted activity.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-g06",
   "business": "Consumer social network",
   "category": "go_to_market",
   "dimension": "Competitive migration",
   "statement": "MySpace recruited disaffected users, including bands unwelcome under Friendster's profile rules.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-p10",
   "business": "Consumer social network",
   "category": "product",
   "dimension": "Feature priorities",
   "statement": "Abrams criticized poorly integrated search, media and voice partnerships while core problems remained.",
   "event_date": "2007",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "FR1"
   ]
  },
  {
   "id": "friendster-g07",
   "business": "Consumer social network",
   "category": "go_to_market",
   "dimension": "Geographic divergence",
   "statement": "The US decline coexisted with growth in the Philippines, Singapore, Malaysia and Indonesia.",
   "event_date": "2007",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FR5"
   ]
  },
  {
   "id": "friendster-g08",
   "business": "Consumer social network",
   "category": "go_to_market",
   "dimension": "Commercial partnership",
   "statement": "A payment-services agreement connected Friendster to MOL before the acquisition.",
   "event_date": "2009",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "FR8"
   ]
  },
  {
   "id": "friendster-g09",
   "business": "Consumer social network",
   "category": "go_to_market",
   "dimension": "Continued usage",
   "statement": "Abrams' Stanford account notes that the company still had millions of Asian users despite its failure reputation.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "FR2"
   ]
  },
  {
   "id": "friendster-g10",
   "business": "Consumer social network",
   "category": "go_to_market",
   "dimension": "Acquisition completion",
   "statement": "The MOL registration statement records acquisition of Friendster and its Southeast Asian subsidiary in January 2010.",
   "event_date": "2010-01",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "FR8"
   ]
  }
 ]
}