{
 "company": "farfetch",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "farfetch-p01",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "product",
   "dimension": "Marketplace",
   "statement": "Farfetch connected luxury boutiques with online shoppers.",
   "event_date": "2008",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF1"
   ]
  },
  {
   "id": "farfetch-p06",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "product",
   "dimension": "Retail acquisition",
   "statement": "Farfetch acquired Browns.",
   "event_date": "2015",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF1"
   ]
  },
  {
   "id": "farfetch-p02",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "product",
   "dimension": "Inventory",
   "statement": "Most marketplace inventory remained with third-party sellers.",
   "event_date": "2018-08-20",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF1"
   ]
  },
  {
   "id": "farfetch-p03",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "product",
   "dimension": "Cross-border service",
   "statement": "The platform supported international payments and delivery arrangements.",
   "event_date": "2018-08-20",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF1"
   ]
  },
  {
   "id": "farfetch-p04",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "product",
   "dimension": "Seller tools",
   "statement": "Farfetch supplied commerce technology to marketplace sellers.",
   "event_date": "2018-08-20",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF1"
   ]
  },
  {
   "id": "farfetch-p05",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "product",
   "dimension": "White label",
   "statement": "Black & White supplied ecommerce services for brands and retailers.",
   "event_date": "2018-08-20",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF1"
   ]
  },
  {
   "id": "farfetch-g01",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "go_to_market",
   "dimension": "Supply recruiting",
   "statement": "Farfetch recruited boutiques and brands as marketplace sellers.",
   "event_date": "2018-08-20",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF1"
   ]
  },
  {
   "id": "farfetch-g02",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "go_to_market",
   "dimension": "Commission",
   "statement": "The marketplace earned fees related to seller transactions.",
   "event_date": "2018-08-20",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF1"
   ]
  },
  {
   "id": "farfetch-g03",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "go_to_market",
   "dimension": "Demand acquisition",
   "statement": "Farfetch marketed to luxury consumers across geographies.",
   "event_date": "2018-08-20",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF1"
   ]
  },
  {
   "id": "farfetch-g04",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "go_to_market",
   "dimension": "Brand participation",
   "statement": "Brands could sell directly through marketplace relationships.",
   "event_date": "2018-08-20",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF1"
   ]
  },
  {
   "id": "farfetch-p07",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "product",
   "dimension": "Brand acquisition",
   "statement": "Farfetch acquired New Guards Group.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF4"
   ]
  },
  {
   "id": "farfetch-g05",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "go_to_market",
   "dimension": "Platform partnerships",
   "statement": "Farfetch sold platform services to other luxury businesses.",
   "event_date": "2022",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF4"
   ]
  },
  {
   "id": "farfetch-g06",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "go_to_market",
   "dimension": "Proposed combination",
   "statement": "The proposed YNAP transaction remained subject to conditions.",
   "event_date": "2022",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF4"
   ]
  },
  {
   "id": "farfetch-p08",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "product",
   "dimension": "Asset transfer",
   "statement": "The operating business moved through an administration asset sale.",
   "event_date": "2024-01-30",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF2"
   ]
  },
  {
   "id": "farfetch-g07",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "go_to_market",
   "dimension": "Rescue funding",
   "statement": "The rescue used a committed loan facility and subsequent asset purchase.",
   "event_date": "2024-01-30",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF2"
   ]
  },
  {
   "id": "farfetch-g08",
   "business": "Luxury fashion marketplace and commerce platform",
   "category": "go_to_market",
   "dimension": "Service continuity",
   "statement": "Coupang announced continued service for brands, boutiques and customers.",
   "event_date": "2024-01-31",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "FF3"
   ]
  }
 ]
}