{
 "company": "expedia",
 "as_of": "2026-10-05",
 "choices": [
  {
   "id": "expedia-p01",
   "business": "Online travel distribution",
   "category": "product",
   "dimension": "Flight booking",
   "statement": "The launch offer included airline reservations.",
   "event_date": "1996",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "EX1"
   ]
  },
  {
   "id": "expedia-p02",
   "business": "Online travel distribution",
   "category": "product",
   "dimension": "Hotels",
   "statement": "Travelers could make hotel reservations.",
   "event_date": "1996",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "EX1"
   ]
  },
  {
   "id": "expedia-p03",
   "business": "Online travel distribution",
   "category": "product",
   "dimension": "Car rental",
   "statement": "The service included rental-car reservations.",
   "event_date": "1996",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "EX1"
   ]
  },
  {
   "id": "expedia-p04",
   "business": "Online travel distribution",
   "category": "product",
   "dimension": "Travel information",
   "statement": "Travel guides accompanied the booking tools.",
   "event_date": "1996",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "EX1"
   ]
  },
  {
   "id": "expedia-g01",
   "business": "Online travel distribution",
   "category": "go_to_market",
   "dimension": "Consumer access",
   "statement": "Microsoft distributed Expedia as a web-based travel service.",
   "event_date": "1996",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "EX1"
   ]
  },
  {
   "id": "expedia-p05",
   "business": "Online travel distribution",
   "category": "product",
   "dimension": "Hotel capability",
   "statement": "The Travelscape acquisition added hotel-distribution expertise.",
   "event_date": "2000",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX2"
   ]
  },
  {
   "id": "expedia-g02",
   "business": "Online travel distribution",
   "category": "go_to_market",
   "dimension": "Acquisition",
   "statement": "Expedia acquired Travelscape to expand its travel business.",
   "event_date": "2000",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX2"
   ]
  },
  {
   "id": "expedia-p08",
   "business": "Online travel distribution",
   "category": "product",
   "dimension": "Shared technology",
   "statement": "Hotels.com and Vrbo moved to a unified front-end platform.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-p09",
   "business": "Online travel distribution",
   "category": "product",
   "dimension": "Loyalty",
   "statement": "One Key launched across principal consumer brands in the United States.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-p06",
   "business": "Online travel distribution",
   "category": "product",
   "dimension": "Partner API",
   "statement": "Rapid allowed partners to integrate travel booking.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-p07",
   "business": "Online travel distribution",
   "category": "product",
   "dimension": "White-label services",
   "statement": "Partners could use Expedia-powered booking services under their own brands.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-p10",
   "business": "Online travel distribution",
   "category": "product",
   "dimension": "Inventory coverage",
   "statement": "The group offered lodging, flights, cars and other travel services.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-g03",
   "business": "Online travel distribution",
   "category": "go_to_market",
   "dimension": "Merchant model",
   "statement": "Expedia earned compensation through merchant bookings.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-g04",
   "business": "Online travel distribution",
   "category": "go_to_market",
   "dimension": "Agency model",
   "statement": "Agency transactions generated commissions and other fees.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-g05",
   "business": "Online travel distribution",
   "category": "go_to_market",
   "dimension": "Consumer brands",
   "statement": "Expedia, Hotels.com and Vrbo served consumer travel demand.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-g06",
   "business": "Online travel distribution",
   "category": "go_to_market",
   "dimension": "Financial partners",
   "statement": "Financial institutions distributed travel using Expedia services.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-g07",
   "business": "Online travel distribution",
   "category": "go_to_market",
   "dimension": "Airline partners",
   "statement": "Airlines participated in the B2B distribution business.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-g08",
   "business": "Online travel distribution",
   "category": "go_to_market",
   "dimension": "Travel agents",
   "statement": "The Travel Agent Affiliate Program served agency partners.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-g09",
   "business": "Online travel distribution",
   "category": "go_to_market",
   "dimension": "Advertising",
   "statement": "The company sold travel-related advertising.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  },
  {
   "id": "expedia-g10",
   "business": "Online travel distribution",
   "category": "go_to_market",
   "dimension": "Loyalty geography",
   "statement": "One Key expanded to the United Kingdom before additional international rollout was paused.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "EX4"
   ]
  }
 ]
}