{
 "company": "doordash",
 "as_of": "2026-10-16",
 "choices": [
  {
   "id": "doordash-p01",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "Own courier network",
   "statement": "Hire and manage couriers so restaurants without drivers can offer delivery.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD6"
   ]
  },
  {
   "id": "doordash-p02",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "Palo Alto Delivery prototype",
   "statement": "Build a prototype in one day to test demand; the first order arrived half an hour later.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD6"
   ]
  },
  {
   "id": "doordash-p03",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "Founder-run deliveries",
   "statement": "Make the first 200 deliveries by the founders, and start new team members as drivers.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD6"
   ]
  },
  {
   "id": "doordash-p04",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "Meal-window service",
   "statement": "Deliver lunch and dinner every day in fixed windows.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD6"
   ]
  },
  {
   "id": "doordash-p05",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "Phone-based driver tracking",
   "statement": "Track drivers with the iPhone Find My Friends function instead of building a back-end system.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DD10"
   ]
  },
  {
   "id": "doordash-g01",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Flat delivery fee",
   "statement": "Charge $6 per delivery with no minimum order.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD6"
   ]
  },
  {
   "id": "doordash-g02",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Campus and suburb start",
   "statement": "Begin in Palo Alto, Stanford, Menlo Park, Los Altos and Mountain View.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD6"
   ]
  },
  {
   "id": "doordash-g03",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Restaurant commission test",
   "statement": "Test whether restaurants would pay a commission of about 15%.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DD10"
   ]
  },
  {
   "id": "doordash-g04",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Take rate",
   "statement": "Earn more than 21% of gross processing volume as the platform take rate.",
   "event_date": "2014-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD3"
   ]
  },
  {
   "id": "doordash-g05",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Series C",
   "statement": "Close a Series C at a per-share price below the previous round.",
   "event_date": "2016-03",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "doordash-p06",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "DashPass",
   "statement": "Offer unlimited deliveries from eligible merchants for a flat monthly fee.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD2"
   ]
  },
  {
   "id": "doordash-g07",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Launch of 3,000 cities",
   "statement": "Move from about a dozen city launches a month to 3,000 cities in six to nine months.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "doordash-g08",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "DashPass membership",
   "statement": "Sell a flat-fee subscription that removes per-order delivery fees.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD2"
   ]
  },
  {
   "id": "doordash-g06",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Series D",
   "statement": "Raise $535 million in a Series D with the SoftBank Vision Fund listed as lead investor.",
   "event_date": "2018-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD3"
   ]
  },
  {
   "id": "doordash-p11",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "Caviar selection",
   "statement": "Add Caviar\u2019s premium restaurant portfolio and brand to merchant selection.",
   "event_date": "2019-08",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD18"
   ]
  },
  {
   "id": "doordash-g09",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Caviar acquisition",
   "statement": "Agree to buy Caviar from Square for $410 million.",
   "event_date": "2019-08",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD18"
   ]
  },
  {
   "id": "doordash-g15",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Market launch routine",
   "statement": "Run a six-to-eight-week launch of each new market with Launchers who recruit merchants door to door.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD13"
   ]
  },
  {
   "id": "doordash-g10",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Commission cut",
   "statement": "Cut commissions charged to restaurants by half.",
   "event_date": "2020-03",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "doordash-g11",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Open for Delivery",
   "statement": "Buy a national TV campaign that highlights competitors as well as DoorDash.",
   "event_date": "2020-03",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "doordash-p07",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "DoorDash Drive",
   "statement": "Offer white-label delivery to merchants that take orders through their own channels.",
   "event_date": "2020-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD2"
   ]
  },
  {
   "id": "doordash-p08",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "DoorDash Pickup",
   "statement": "Let consumers order on the platform and collect from the merchant.",
   "event_date": "2020-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD2"
   ]
  },
  {
   "id": "doordash-p09",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "DoorDash for Work",
   "statement": "Offer group and catering orders for businesses and events.",
   "event_date": "2020-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD2"
   ]
  },
  {
   "id": "doordash-p10",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "Machine-learning optimization",
   "statement": "Analyze each order with machine learning to improve selection, Dasher earnings and fulfillment.",
   "event_date": "2020-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD2"
   ]
  },
  {
   "id": "doordash-g12",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "National brand partnerships",
   "statement": "Partner with more than 175 of the 200 largest national restaurant brands.",
   "event_date": "2020-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD2"
   ]
  },
  {
   "id": "doordash-g13",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Public offering filing",
   "statement": "File an S-1 for a public listing.",
   "event_date": "2020-11",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD2"
   ]
  },
  {
   "id": "doordash-g14",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Wolt acquisition",
   "statement": "Complete the acquisition of Wolt.",
   "event_date": "2022-06",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "doordash-p12",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "Advertising",
   "statement": "Offer advertising to merchants and consumer-goods companies on the marketplaces.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD14"
   ]
  },
  {
   "id": "doordash-p13",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "Wolt+ and Deliveroo Plus",
   "statement": "Extend membership programs to the Wolt and Deliveroo marketplaces.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD14"
   ]
  },
  {
   "id": "doordash-g16",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "go_to_market",
   "dimension": "Deliveroo offer",
   "statement": "Agree to acquire Deliveroo at 180 pence a share in cash.",
   "event_date": "2025-05",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD17"
   ]
  },
  {
   "id": "doordash-p14",
   "business": "Local restaurant and retail delivery marketplace and logistics",
   "category": "product",
   "dimension": "Grocery and retail",
   "statement": "Grow grocery and retail categories alongside restaurants on the marketplace.",
   "event_date": "2026-06",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD7"
   ]
  }
 ]
}