{
 "company": "despegar",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "despegar-g01",
   "business": "Latin American consumer travel booking",
   "category": "go_to_market",
   "dimension": "Regional plan",
   "statement": "The founding plan targeted several Latin American countries.",
   "event_date": "1999",
   "date_precision": "year",
   "evidence_kind": "announced_plan",
   "sources": [
    "DE2"
   ]
  },
  {
   "id": "despegar-g02",
   "business": "Latin American consumer travel booking",
   "category": "go_to_market",
   "dimension": "Local operations plan",
   "statement": "The founding plan called for country teams to address local commercial requirements.",
   "event_date": "1999",
   "date_precision": "year",
   "evidence_kind": "announced_plan",
   "sources": [
    "DE2"
   ]
  },
  {
   "id": "despegar-p05",
   "business": "Latin American consumer travel booking",
   "category": "product",
   "dimension": "Mobile launch",
   "statement": "Despegar launched mobile travel apps in 2012.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-p06",
   "business": "Latin American consumer travel booking",
   "category": "product",
   "dimension": "Installment use",
   "statement": "About 55% of transactions used installment plans.",
   "event_date": "2016",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-p01",
   "business": "Latin American consumer travel booking",
   "category": "product",
   "dimension": "Air travel",
   "statement": "The marketplace sold airline tickets.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-p02",
   "business": "Latin American consumer travel booking",
   "category": "product",
   "dimension": "Lodging",
   "statement": "Customers could book hotels.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-p03",
   "business": "Latin American consumer travel booking",
   "category": "product",
   "dimension": "Packages",
   "statement": "Customers could buy travel packages.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-p04",
   "business": "Latin American consumer travel booking",
   "category": "product",
   "dimension": "Supplier tools",
   "statement": "Suppliers could manage distribution through the platform.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-p07",
   "business": "Latin American consumer travel booking",
   "category": "product",
   "dimension": "Bank arrangements",
   "statement": "Banks carried customer collection risk for the disclosed installment plans.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-p08",
   "business": "Latin American consumer travel booking",
   "category": "product",
   "dimension": "Brazilian receipts",
   "statement": "Brazilian installment receipts generally followed the payment schedule.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-g03",
   "business": "Latin American consumer travel booking",
   "category": "go_to_market",
   "dimension": "Brazilian brand",
   "statement": "The company used the Decolar brand in Brazil.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-g04",
   "business": "Latin American consumer travel booking",
   "category": "go_to_market",
   "dimension": "Bank partners",
   "statement": "Local bank relationships supported installment offers.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-g05",
   "business": "Latin American consumer travel booking",
   "category": "go_to_market",
   "dimension": "Receivable financing",
   "statement": "The company could discount Brazilian installment receivables.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-g06",
   "business": "Latin American consumer travel booking",
   "category": "go_to_market",
   "dimension": "Marketing",
   "statement": "Despegar used online and offline marketing channels.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE1"
   ]
  },
  {
   "id": "despegar-p09",
   "business": "Latin American consumer travel booking",
   "category": "product",
   "dimension": "Mobile use",
   "statement": "Apps handled 45% of fourth-quarter transactions.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DE3"
   ]
  },
  {
   "id": "despegar-p10",
   "business": "Latin American consumer travel booking",
   "category": "product",
   "dimension": "Koin financing",
   "statement": "Management described Koin as extending payment access to customers without cards or with limited credit balances.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DE3"
   ]
  },
  {
   "id": "despegar-g07",
   "business": "Latin American consumer travel booking",
   "category": "go_to_market",
   "dimension": "White-label partners",
   "statement": "The company supplied travel services under partner brands.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DE3"
   ]
  },
  {
   "id": "despegar-g08",
   "business": "Latin American consumer travel booking",
   "category": "go_to_market",
   "dimension": "Loyalty",
   "statement": "The company operated Pasaporte Despegar.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DE3"
   ]
  },
  {
   "id": "despegar-g09",
   "business": "Latin American consumer travel booking",
   "category": "go_to_market",
   "dimension": "Product mix",
   "statement": "Packages accounted for 32% of fourth-quarter gross bookings.",
   "event_date": "2023",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DE3"
   ]
  },
  {
   "id": "despegar-g10",
   "business": "Latin American consumer travel booking",
   "category": "go_to_market",
   "dimension": "Acquisition",
   "statement": "Prosus completed the purchase at $19.50 per share.",
   "event_date": "2025-05-15",
   "date_precision": "day",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DE5"
   ]
  }
 ]
}