{
 "company": "datadog",
 "as_of": "2026-09-25",
 "choices": [
  {
   "id": "datadog-p01",
   "business": "Observability",
   "category": "product",
   "dimension": "Origin",
   "statement": "The founders set out in 2010 to build a real-time data integration platform to break down silos between development and operations teams.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "datadog-p02",
   "business": "Observability",
   "category": "product",
   "dimension": "Customer research",
   "statement": "The founders wrote no code for the first six months and talked to potential users.",
   "event_date": "2010",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DD20"
   ]
  },
  {
   "id": "datadog-p03",
   "business": "Observability",
   "category": "product",
   "dimension": "Agent",
   "statement": "The agent repository on GitHub was created in December 2010.",
   "event_date": "2010-12",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD31"
   ]
  },
  {
   "id": "datadog-p04",
   "business": "Observability",
   "category": "product",
   "dimension": "First product",
   "statement": "Infrastructure monitoring launched in 2012, purpose-built for ephemeral cloud architectures.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "datadog-g01",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Launch price",
   "statement": "Planned at $12 per instance a month, the product launched at $15; a later rise to $18 did not change metrics.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DD19"
   ]
  },
  {
   "id": "datadog-g02",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Demand generation",
   "statement": "DevOps content and community conferences such as DevOpsDays (a first booth of about $2,000) generated inbound interest.",
   "event_date": "2012",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DD19"
   ]
  },
  {
   "id": "datadog-g03",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Series A",
   "statement": "Index Ventures and RTP co-led the Series A; the company had eight employees and under $20,000 of revenue.",
   "event_date": "2012-10",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "DD9"
   ]
  },
  {
   "id": "datadog-g06",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "First landing",
   "statement": "Zendesk adopted infrastructure monitoring in 2013.",
   "event_date": "2013",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "datadog-g07",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "First salesperson",
   "statement": "The first salesperson joined when the company had fewer than 30 people, to follow up inbound interest.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DD19"
   ]
  },
  {
   "id": "datadog-p06",
   "business": "Observability",
   "category": "product",
   "dimension": "Cloud coverage",
   "statement": "The service worked with AWS, HP Cloud, Microsoft Azure, Red Hat OpenShift and OpenStack.",
   "event_date": "2014-02",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DD24"
   ]
  },
  {
   "id": "datadog-g04",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Trial and price",
   "statement": "A 14-day free trial, pricing from $15 per monitored host a month and hourly pricing for non-persistent hosts.",
   "event_date": "2014-02",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD24"
   ]
  },
  {
   "id": "datadog-g05",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Series B",
   "statement": "OpenView led a $15 million Series B; Dev Ittycheria joined the board; funds went to sales and marketing teams in New York and Boston.",
   "event_date": "2014-02",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD24"
   ]
  },
  {
   "id": "datadog-p07",
   "business": "Observability",
   "category": "product",
   "dimension": "Container support",
   "statement": "The service monitored AWS, Azure and Google Compute Engine and supported Docker and CoreOS.",
   "event_date": "2015-01",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD26"
   ]
  },
  {
   "id": "datadog-g10",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Enterprise sales",
   "statement": "An enterprise sales force for companies of about 5,000 employees started around 2016; adoption stayed bottom-up.",
   "event_date": "2016",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DD19"
   ]
  },
  {
   "id": "datadog-p08",
   "business": "Observability",
   "category": "product",
   "dimension": "APM",
   "statement": "Application performance monitoring became generally available, with tag-based aggregation alongside infrastructure data.",
   "event_date": "2017-02",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD23"
   ]
  },
  {
   "id": "datadog-g11",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Bundle price",
   "statement": "Datadog Enterprise priced infrastructure and APM together from $23 per host a month.",
   "event_date": "2017-02",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD23"
   ]
  },
  {
   "id": "datadog-p09",
   "business": "Observability",
   "category": "product",
   "dimension": "Logs acquisition",
   "statement": "Datadog acquired Logmatic.io to add log processing and analytics; its team joined.",
   "event_date": "2017-09",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD22"
   ]
  },
  {
   "id": "datadog-p10",
   "business": "Observability",
   "category": "product",
   "dimension": "Log management",
   "statement": "Log management launched in 2018, combining metrics, traces and logs.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "datadog-g08",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Contracts",
   "statement": "For a long time Datadog sold only month-to-month contracts, not yearly deals.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "DD20"
   ]
  },
  {
   "id": "datadog-p11",
   "business": "Observability",
   "category": "product",
   "dimension": "Further products",
   "statement": "User experience monitoring launched and network performance monitoring was announced in 2019.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "datadog-p12",
   "business": "Observability",
   "category": "product",
   "dimension": "Integrations",
   "statement": "More than 350 out-of-the-box integrations supported self-service installation without professional services.",
   "event_date": "2019-06",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "datadog-g12",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Sales model",
   "statement": "A self-service tier, a high-velocity inside sales team and an enterprise sales force served about 8,800 customers.",
   "event_date": "2019-06",
   "date_precision": "month",
   "evidence_kind": "company_described_offering",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "datadog-g13",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Expansion",
   "statement": "Dollar-based net retention was 146 percent; about 40 percent of customers used more than one product.",
   "event_date": "2019-06",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD1"
   ]
  },
  {
   "id": "datadog-p05",
   "business": "Observability",
   "category": "product",
   "dimension": "Data model",
   "statement": "Collectors (agents, libraries, APIs) are open source, and one data model ties every data type together through tags.",
   "event_date": "2020-01",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "DD19"
   ]
  },
  {
   "id": "datadog-g09",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Free tier",
   "statement": "A free tier under five servers and a free trial, but no freemium plan; the trial onboards all customers.",
   "event_date": "2020-01",
   "date_precision": "month",
   "evidence_kind": "participant_account",
   "sources": [
    "DD19"
   ]
  },
  {
   "id": "datadog-g14",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Existing customers",
   "statement": "About 75 percent of the 2022 revenue increase came from existing customers.",
   "event_date": "2022",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD18"
   ]
  },
  {
   "id": "datadog-p13",
   "business": "Observability",
   "category": "product",
   "dimension": "Reliability",
   "statement": "A March 2023 outage affected all services across multiple regions.",
   "event_date": "2023-03",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD3"
   ]
  },
  {
   "id": "datadog-g15",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Optimization",
   "statement": "Management reported customers optimizing usage as growth slowed in 2023.",
   "event_date": "2023-08",
   "date_precision": "month",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD17"
   ]
  },
  {
   "id": "datadog-g16",
   "business": "Observability",
   "category": "go_to_market",
   "dimension": "Scale",
   "statement": "Revenue of $3.43 billion and 603 customers above $1 million ARR in 2025.",
   "event_date": "2025",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "DD2"
   ]
  }
 ]
}