{
 "company": "chewy",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "chewy-g01",
   "business": "Online pet supplies and pharmacy",
   "category": "go_to_market",
   "dimension": "Focus",
   "statement": "Cohen chose pet owners as the audience for a specialist online retailer.",
   "event_date": "2011",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "CH2"
   ]
  },
  {
   "id": "chewy-g06",
   "business": "Online pet supplies and pharmacy",
   "category": "go_to_market",
   "dimension": "Ownership",
   "statement": "PetSmart acquired Chewy in 2017.",
   "event_date": "2017",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-p05",
   "business": "Online pet supplies and pharmacy",
   "category": "product",
   "dimension": "Pharmacy",
   "statement": "Chewy launched its online pharmacy in 2018.",
   "event_date": "2018",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-g07",
   "business": "Online pet supplies and pharmacy",
   "category": "go_to_market",
   "dimension": "Capital markets",
   "statement": "Chewy filed for a public offering.",
   "event_date": "2019",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-p01",
   "business": "Online pet supplies and pharmacy",
   "category": "product",
   "dimension": "Assortment",
   "statement": "Chewy sold pet food, treats and supplies from multiple brands.",
   "event_date": "2019-06-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-p02",
   "business": "Online pet supplies and pharmacy",
   "category": "product",
   "dimension": "Service",
   "statement": "Customer service was available around the clock.",
   "event_date": "2019-06-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-p03",
   "business": "Online pet supplies and pharmacy",
   "category": "product",
   "dimension": "Autoship",
   "statement": "Customers could schedule recurring deliveries through Autoship.",
   "event_date": "2019-06-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-p04",
   "business": "Online pet supplies and pharmacy",
   "category": "product",
   "dimension": "Customer control",
   "statement": "Autoship customers could change or cancel their scheduled orders.",
   "event_date": "2019-06-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-p06",
   "business": "Online pet supplies and pharmacy",
   "category": "product",
   "dimension": "Fulfillment",
   "statement": "Chewy operated its own fulfillment centers.",
   "event_date": "2019-06-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-p07",
   "business": "Online pet supplies and pharmacy",
   "category": "product",
   "dimension": "Private brands",
   "statement": "Chewy sold its own brands alongside national brands.",
   "event_date": "2019-06-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-g02",
   "business": "Online pet supplies and pharmacy",
   "category": "go_to_market",
   "dimension": "Direct channel",
   "statement": "Chewy sold through its website and mobile applications.",
   "event_date": "2019-06-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-g03",
   "business": "Online pet supplies and pharmacy",
   "category": "go_to_market",
   "dimension": "Acquisition",
   "statement": "Chewy bought advertising to acquire new customers.",
   "event_date": "2019-06-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-g04",
   "business": "Online pet supplies and pharmacy",
   "category": "go_to_market",
   "dimension": "Replenishment incentive",
   "statement": "Autoship included savings on eligible purchases.",
   "event_date": "2019-06-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  },
  {
   "id": "chewy-g05",
   "business": "Online pet supplies and pharmacy",
   "category": "go_to_market",
   "dimension": "Service positioning",
   "statement": "Chewy positioned knowledgeable service as a reason to choose it.",
   "event_date": "2019-06-03",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CH1"
   ]
  }
 ]
}