{
 "company": "casper",
 "as_of": "2026-10-07",
 "choices": [
  {
   "id": "casper-p01",
   "business": "Mattresses and sleep products",
   "category": "product",
   "dimension": "Launch offer",
   "statement": "Casper launched with one mattress design in different sizes.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "CA5"
   ]
  },
  {
   "id": "casper-p02",
   "business": "Mattresses and sleep products",
   "category": "product",
   "dimension": "Construction",
   "statement": "The initial mattress combined latex and memory foam.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "CA5"
   ]
  },
  {
   "id": "casper-p03",
   "business": "Mattresses and sleep products",
   "category": "product",
   "dimension": "Delivery",
   "statement": "Casper compressed mattresses for shipment in a box.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "CA5"
   ]
  },
  {
   "id": "casper-g01",
   "business": "Mattresses and sleep products",
   "category": "go_to_market",
   "dimension": "Initial channel",
   "statement": "Casper initially sold directly online.",
   "event_date": "2014",
   "date_precision": "year",
   "evidence_kind": "participant_account",
   "sources": [
    "CA5"
   ]
  },
  {
   "id": "casper-p04",
   "business": "Mattresses and sleep products",
   "category": "product",
   "dimension": "Trial",
   "statement": "Direct mattress purchases carried a 100-night trial.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA1"
   ]
  },
  {
   "id": "casper-p05",
   "business": "Mattresses and sleep products",
   "category": "product",
   "dimension": "Warranty",
   "statement": "Mattresses had a ten-year limited warranty.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA1"
   ]
  },
  {
   "id": "casper-p06",
   "business": "Mattresses and sleep products",
   "category": "product",
   "dimension": "Assortment",
   "statement": "The range expanded to pillows, bedding and other sleep products.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA1"
   ]
  },
  {
   "id": "casper-p07",
   "business": "Mattresses and sleep products",
   "category": "product",
   "dimension": "Mattress tiers",
   "statement": "Casper sold several mattress models at different price points.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA1"
   ]
  },
  {
   "id": "casper-p08",
   "business": "Mattresses and sleep products",
   "category": "product",
   "dimension": "Delivery choices",
   "statement": "The offer included carrier delivery, store pickup and in-home setup.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA1"
   ]
  },
  {
   "id": "casper-g02",
   "business": "Mattresses and sleep products",
   "category": "go_to_market",
   "dimension": "Owned stores",
   "statement": "Casper operated 67 stores at year end.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA1"
   ]
  },
  {
   "id": "casper-g03",
   "business": "Mattresses and sleep products",
   "category": "go_to_market",
   "dimension": "Wholesale",
   "statement": "Casper sold through more than 20 retail partners.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA1"
   ]
  },
  {
   "id": "casper-g04",
   "business": "Mattresses and sleep products",
   "category": "go_to_market",
   "dimension": "Marketing",
   "statement": "Casper spent $156.8 million on sales and marketing.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA1"
   ]
  },
  {
   "id": "casper-g05",
   "business": "Mattresses and sleep products",
   "category": "go_to_market",
   "dimension": "Geographic retreat",
   "statement": "Casper closed its European operations in the second quarter.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA1"
   ]
  },
  {
   "id": "casper-g06",
   "business": "Mattresses and sleep products",
   "category": "go_to_market",
   "dimension": "Positioning",
   "statement": "The company presented itself as a broader sleep brand.",
   "event_date": "2020",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA1"
   ]
  },
  {
   "id": "casper-g07",
   "business": "Mattresses and sleep products",
   "category": "go_to_market",
   "dimension": "Take-private",
   "statement": "Durational completed the acquisition for $6.90 per share.",
   "event_date": "2022-01-25",
   "date_precision": "day",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "CA2"
   ]
  }
 ]
}