{
 "company": "booking-holdings",
 "as_of": "2026-10-05",
 "choices": [
  {
   "id": "booking-holdings-p01",
   "business": "Booking.com-led accommodation distribution",
   "category": "product",
   "dimension": "Accommodation booking",
   "statement": "Bookings developed online reservations for accommodation.",
   "event_date": "1996",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-p02",
   "business": "Booking.com-led accommodation distribution",
   "category": "product",
   "dimension": "Hotel coverage",
   "statement": "Independent European hotels were a central source of supply.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-p03",
   "business": "Booking.com-led accommodation distribution",
   "category": "product",
   "dimension": "Payment arrangement",
   "statement": "Guests could pay the property under the agency offer.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-p04",
   "business": "Booking.com-led accommodation distribution",
   "category": "product",
   "dimension": "Availability",
   "statement": "Hotels made room availability bookable online.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-g01",
   "business": "Booking.com-led accommodation distribution",
   "category": "go_to_market",
   "dimension": "Agency compensation",
   "statement": "Participating hotels paid commissions for reservations.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-g02",
   "business": "Booking.com-led accommodation distribution",
   "category": "go_to_market",
   "dimension": "Hotel recruitment",
   "statement": "Local hotel recruitment built European supply.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-g03",
   "business": "Booking.com-led accommodation distribution",
   "category": "go_to_market",
   "dimension": "Affiliate distribution",
   "statement": "Affiliates brought travelers to the booking services.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-g04",
   "business": "Booking.com-led accommodation distribution",
   "category": "go_to_market",
   "dimension": "Acquisition",
   "statement": "Priceline acquired Active Hotels.",
   "event_date": "2004",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-p05",
   "business": "Booking.com-led accommodation distribution",
   "category": "product",
   "dimension": "Booking interface",
   "statement": "Conversion of visitors into reservations received sustained attention.",
   "event_date": "2005",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-p06",
   "business": "Booking.com-led accommodation distribution",
   "category": "product",
   "dimension": "Combined coverage",
   "statement": "The two acquired businesses brought complementary hotel and geographic coverage.",
   "event_date": "2005",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-p07",
   "business": "Booking.com-led accommodation distribution",
   "category": "product",
   "dimension": "Localization",
   "statement": "Destination sites and booking content were localized for travelers in different languages.",
   "event_date": "2005",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-g05",
   "business": "Booking.com-led accommodation distribution",
   "category": "go_to_market",
   "dimension": "Acquisition",
   "statement": "Priceline acquired Bookings.",
   "event_date": "2005",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-g06",
   "business": "Booking.com-led accommodation distribution",
   "category": "go_to_market",
   "dimension": "Paid search",
   "statement": "Search advertising acquired high-intent visitors.",
   "event_date": "2005",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-g07",
   "business": "Booking.com-led accommodation distribution",
   "category": "go_to_market",
   "dimension": "Conversion economics",
   "statement": "Operators linked conversion performance to affordable traffic acquisition.",
   "event_date": "2005",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-g08",
   "business": "Booking.com-led accommodation distribution",
   "category": "go_to_market",
   "dimension": "Localized acquisition",
   "statement": "The business used local-language destination sites and search advertising to reach travelers.",
   "event_date": "2005",
   "date_precision": "year",
   "evidence_kind": "documented_offer_or_action",
   "sources": [
    "BK1"
   ]
  },
  {
   "id": "booking-holdings-p08",
   "business": "Booking.com-led accommodation distribution",
   "category": "product",
   "dimension": "Merchant bookings",
   "statement": "The group processed a substantial volume of merchant transactions.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BK3"
   ]
  },
  {
   "id": "booking-holdings-p09",
   "business": "Booking.com-led accommodation distribution",
   "category": "product",
   "dimension": "Multiple travel products",
   "statement": "Group reporting included room nights, rental-car days and airline tickets.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BK3"
   ]
  },
  {
   "id": "booking-holdings-p10",
   "business": "Booking.com-led accommodation distribution",
   "category": "product",
   "dimension": "Direct reservations",
   "statement": "Customers booked a majority of room nights through the direct channel.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BK3"
   ]
  },
  {
   "id": "booking-holdings-g09",
   "business": "Booking.com-led accommodation distribution",
   "category": "go_to_market",
   "dimension": "Direct-channel mix",
   "statement": "A mid-fifties percentage of group room nights came through the direct channel.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BK3"
   ]
  },
  {
   "id": "booking-holdings-g10",
   "business": "Booking.com-led accommodation distribution",
   "category": "go_to_market",
   "dimension": "Marketing discipline",
   "statement": "The group reported marketing expense as a share of gross bookings.",
   "event_date": "2024",
   "date_precision": "year",
   "evidence_kind": "company_described_offering",
   "sources": [
    "BK3"
   ]
  }
 ]
}